Migrate data from Google Analytics
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- Use Cases
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If you are new to Customer Journey Analytics, it is possible that your organization has existing data on another Analytics platform, such as Google Analytics. You can follow these overarching steps to move that data into Adobe Experience Platform, allowing you to view reports in Customer Journey Analytics.
Workflows are provided for both historical data and current data collection. You can follow one or both of these workflows, depending on your organization’s data needs.
Bring historical data from Google Analytics into Adobe Experience Platform
Ingesting historical (backfill) data involves exporting data from Google and importing that data into Adobe Experience Platform. See Ingest Google Analytics data in Adobe Experience Platform.
Once you successfully bring historical data into Platform, you can either Configure streaming current data, or immediately start reporting on backfilled data in Customer Journey Analytics by Creating a connection.
Configure an existing Google Analytics implementation for Adobe Experience Platform
Ingesting current (streaming) data involves sending data to the Adobe Experience Platform Edge Network, which then forwards that data to Adobe Experience Platform. See Set up streaming Google Analytics data in Adobe Experience Platform.
Configure a Connection and Data View in Customer Journey Analytics
Once you successfully ingest historical data and/or configure data collection to Adobe Experience Platform, you can Create a connection to allow Customer Journey Analytics to reference that data.
Use the connection to create one or more Data Views for use in Analysis Workspace.
Create reports
After configuring dimensions and metrics within a Data View, you can begin using Analysis Workspace to generate the desired reports. See Report on Google Analytics data in Customer Journey Analytics.
Customer Journey Analytics
- Adobe Customer Journey Analytics Guide
- Release Notes
- Get Started
- Customer Journey Analytics and Adobe Analytics
- Upgrade to Customer Journey Analytics
- Recommended upgrade process
- Architect and create a schema
- Create a datastream
- Create datasets
- Implement the Web SDK with tags
- Implement the Web SDK manually
- Implement the Web SDK with the API
- Create a connection
- Create a data view
- Create a marketing channel derived field
- Validate data flow
- Set up Streaming Media Collection
- Retain historical data with the Analytics source connector
- Evaluate when to disable Adobe Analytics
- Disable Adobe Analytics
- Alternative upgrade methods
- Other upgrade scenarios
- Additional information
- Comparison with Adobe Analytics
- Evolution from Adobe Analytics
- User Guide for Adobe Analytics users
- Upgrade to Customer Journey Analytics
- Data ingestion
- Connections
- Data Views
- Tools
- Workspace projects
- Analysis Workspace overview
- Perform basic analysis
- Perform advanced analysis
- Projects
- Templates
- Visualizations
- Panels
- Curate, share and schedule projects
- Export
- Anomaly Detection
- Forecasting
- Table of contents
- User preferences
- Workspace FAQs and more
- Content Analytics
- Analytics dashboards
- Guided analysis
- Components
- Overview
- Use components in Analysis Workspace
- Add component descriptions
- Annotations
- Scheduled projects
- Audiences
- Dimensions
- Metrics
- Segments
- Calculated metrics
- Overview
- Calculated metrics workflow
- Create calculated metrics
- Build calculated metrics
- Find metrics
- Metric type and attribution
- Build a participation metric
- Segmented metrics
- Stack and replace segments
- Filter calculated metrics
- Mark calculated metrics as favorites
- Copy calculated metrics
- Use functions
- Tag calculated metrics
- Approve calculated metrics
- Share calculated metrics
- Manage calculated metrics
- Examples
- Calculated metrics templates
- Basic functions
- Advanced functions
- Date ranges
- Alerts
- Exports
- Data Dictionary
- Report Builder
- Reporting Activity Manager
- Stitching
- Adobe integrations
- Data Governance
- Use cases
- Labs
- Troubleshooting
- Tech notes
- Customer Journey Analytics API