Flow flow
The
With the visualization you can:
- Visualize the customer journey through your website or application.
- Analyze where customers go before and after specified checkpoints, such as entry, a specific dimension, or exit.
- Create filters by designating a specific point in a chosen path
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This video demonstrates the functionality using Adobe Analytics. However, the functionality is similarly available in Customer Journey Analytics. Be aware of the following differences in terminlogy.
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| Segments | Filters |
| Visitor | Person |
| Visit | Session |
| Hit | Event |
Inter-dimensional flows
You can show the flow between dimensions. For example, you might combine pages and departments in one diagram. In this case, your flow might go from the home page, to the Men page, then to the Shoes department.
Each column could show a different dimension. Drag a dimension and drop in a drop zone to add that dimension to the diagram.
Choose between Flow, Fallout, or Journey canvas visualizations
The Flow visualization has similarities with the Fallout visualization and the Journey canvas visualization, but with important differences.
Understand the differences
Various visualizations in Customer Journey analytics are designed to analyze the journeys you provide to your customers.
Use the following information to choose the visualization that best meets your needs.
Combines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown.
The path can be an eventual path or can be constrained to the next touchpoint
Combines predefined and exploratory analysis. The eventual path is used when using predefined nodes on the path (visitors are counted as long as they eventually move from one predefined node to the other). The immediate (not eventual) next nodes can also be shown.
Allows you to right-click and view immediate fallout in a Freeform table.
Exploratory analysis only. Always within one dimension instance between nodes. This means that each node shows the immediate (not eventual) next touchpoint along the path.
Shows for both predefined and exploratory journeys
Shows predefined journeys
Shows for exploratory journeys
Yes
Any metric, including calculated metrics
Yes
Perform side-by-side comparisons of two different filters in the same report.
Open journeys from Journey Optimizer for deeper analysis and customization
When to use Flow
Flow visualizations are best suited for:
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Exploratory, ad hoc analysis for the immediate next touchpoint on the path. (Use Journey canvas for journeys with a predefined sequence of pages, or those that use an eventual path.)
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Non-linear journeys with multiple entry points and paths. (Use Journey canvas for journeys with a predefined sequence of pages.)
Use the table above to understand the differences between Flow, Fallout, and Journey canvas.