Notes and Considerations
Once the Target Classification Event Dataset has been added to a CJA Connection, there are a few minor adjustments to be made within the CJA Data View once these components have been added as dimensions, including:
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Setting persistence to be similar to how it is tracked in Target (check with a Target consultant or the customer to ensure proper settings).
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Setting persistence to ALL, which allows for multiple Target activities to be tracked simultaneously and not overwritten by future or previous activities.
More detailed information
See Target reporting in Adobe Customer Journey Analytics in the Target documentation for more information.
See the Experimentation panel for more information on how analysts can compare different user experience, marketing, or messaging variations to determine which is best at driving a specific outcome. You can evaluate the lift and confidence of any A/B experiment from any experimentation platform - online, offline, from Adobe solutions like Target or Journey Optimizer, and even BYO (bring-your-own) data.
Customer Journey Analytics
- Adobe Customer Journey Analytics Guide
- Release Notes
- Get started
- Customer Journey Analytics and Adobe Analytics
- Data ingestion
- Connections
- Data Views
- Tools
- Workspace projects
- Analytics dashboards
- Guided analysis
- Components
- Report Builder
- Reporting Activity Manager
- Stitching
- Adobe integrations
- Data Governance
- Use cases
- Labs
- Troubleshooting
- Tech notes
- Customer Journey Analytics API
Adobe Customer Journey Analytics at Summit
Register for these user sessions:
- Put the Customer at the Center and Build Relationships That Last a Lifetime (attend online)
- Top Tips to Maximize Value with Adobe Experience Platform Data Distiller (attend online)
- Adobe’s New Tools: Empowering Third-Party Developers (attend online)
- Marketing Mix Modeling at Adobe: Learn to Predict the Future Like We Did
- Data to Decisions: Leveraging AI Assistant in Adobe Experience Platform (hands-on lab)
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