Target reporting
Target Reporting in Customer Journey Analytics enables you to measure and report on Adobe Target activities directly in Customer Journey Analytics. This functionality is comparable to what is performed in Adobe Analytics (AA) via Analytics for Target (A4T), but with the connectivity to Adobe Experience Platform (AEP). After you create a Target activity that uses Customer Journey Analytics as the reporting source, a lookup dataset named Adobe Target Classification Events is created in the corresponding sandbox. This lookup dataset enriches your reporting by classifying Target activity IDs with their user-friendly attributes (such as Activity Name and Experience Name).
By adding this lookup dataset into a Customer Journey Analytics Connection, users now have proper exposure to Target reporting tools, Target order attribution, and other features. With only some minor preparation and adjustments made within the Customer Journey Analytics data view, these activities can be made immediately available for any user who wishes to send Target data directly into Customer Journey Analytics.
Primary benefits
- Marketers can dynamically apply Customer Journey Analytics success metrics to Target activity reports at any time. It is not required to specify everything before running the activity.
- Marketers can take advantage of Customer Journey Analytics features, such as the Experimentation Panel, to analyze their website personalization further.
- Marketers can have a single source of reporting for Adobe Journey Optimizer and Target. Both personalization products can be connected to Customer Journey Analytics for a more holistic view of your web personalization.
Notes and Considerations
Your Target activity must use Customer Journey Analytics as the reporting source.
After the Adobe Target Classification Events lookup dataset is added to a connection, there are a few minor adjustments to make within the data view after these components are added as dimensions, including:
-
Setting persistence to be similar to how it is tracked in Target (check with a Target consultant or the customer to ensure proper settings).
-
Setting persistence to ALL, which allows for multiple Target activities to be tracked simultaneously and not overwritten by future or previous activities.
More detailed information
See Target reporting in Adobe Customer Journey Analytics in the Target documentation for more information.
See the Experimentation panel for more information on how analysts can compare different user experience, marketing, or messaging variations to determine which is best at driving a specific outcome. You can evaluate the lift and confidence of any A/B experiment from any experimentation platform - online, offline, from Adobe solutions like Target or Journey Optimizer, and even BYO (bring-your-own) data.