Notes and Considerations

Once the Target Classification Event Dataset has been added to a CJA Connection, there are a few minor adjustments to be made within the CJA Data View once these components have been added as dimensions, including:

  • Setting persistence to be similar to how it is tracked in Target (check with a Target consultant or the customer to ensure proper settings).

  • Setting persistence to ALL, which allows for multiple Target activities to be tracked simultaneously and not overwritten by future or previous activities.

More detailed information

See Target reporting in Adobe Customer Journey Analytics in the Target documentation for more information.

See the Experimentation panel for more information on how analysts can compare different user experience, marketing, or messaging variations to determine which is best at driving a specific outcome. You can evaluate the lift and confidence of any A/B experiment from any experimentation platform - online, offline, from Adobe solutions like Target or Journey Optimizer, and even BYO (bring-your-own) data.

Customer Journey Analytics


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