Ad-hoc SQL queries
Name | Value | Limit Type | Description |
---|---|---|---|
Try Again Timeout | 90 | System-enforced Guardrail | Maximum number of seconds before reporting engine responds back that the request takes too long to return results (possibly due to other simultaneous other requests); it is possible to request again. |
Don’t Try Again Timeout | 600 | System-enforced Guardrail | Maximum number of seconds before Ad Hoc SQL queries time-out. Otherwise stated, the maximum number of seconds before reporting engines reports back that the request has taken too long to return results, and should not be tried again. The request most likely never returns results due to issues in the background process. |
Metrics | 150 | System-enforced Guardrail | Maximum number of metrics in a request. |
Interactive Query Output Rows | 50,000 | System-enforced Guardrail | Default number of rows returned unless specified otherwise. |
Analysis Workspace projects
Name | Value | Limit Type | Description |
---|---|---|---|
Visible Rows per Table | 400 | System-enforced Guardrail | Maximum number of visible rows in any freeform table in an Analysis Workspace project. |
Exportable Rows per Table | 50,000 | System-enforced Guardrail | Maximum number of rows that can be exported per single dimension. |
Panels per Project | 15 | System-enforced Guardrail | Maximum number of panels per project. |
Visualizations per Panel | 25 | System-enforced Guardrail | Maximum number of visualizations per panel. |
Derived Fields per Freeform Table | 5 | System-enforced Guardrail | Maximum number of different derived fields in a single freeform table. |
Audiences
Name | Value | Limit Type | Description |
---|---|---|---|
Audience segments | 20 | System-enforced Guardrail | Maximum number of segments per audience. |
Number of Audience Identities | 20 million | System-enforced Guardrail | Maximum number of identities per audience. |
Audience Refresh Frequency | 4 | System-enforced Guardrail | Maximum frequency in hours an audience may be refreshed. |
Audience Refresh Lookback Window | 90 | System-enforced Guardrail | Maximum number of days for refresh lookback window. |
Refreshing Audience Expiration Date | 13 | System-enforced Guardrail | Maximum number of months audience ceases to refresh from the date of creation. Customers can extend this for an additional 13 months. |
Number of Refreshing Audiences | 75, 150 | System-enforced Guardrail | Maximum number of refreshing audiences. Value varies depending on the Customer Journey Analytics package (see Product Description). |
See also Experience Platform Real-time Customer Data Platform Guardrails.
Automated dataset expiration
Name | Value | Limit Type | Description |
---|---|---|---|
Work Orders | 20 | System-enforced Guardrail | Maximum number of automated dataset expiration work orders per month. |
Connections, Data views, Projects
Name | Value | Limit Type | Description |
---|---|---|---|
Projects | 50,000 | System-enforced Guardrail | Maximum number of projects for an organization. |
Data Views | 2,000 | System-enforced Guardrail | Maximum number of data views for an organization. |
Data Views | 500-1000 | System-enforced Guardrail | Maximum number of data views for a connection. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Datasets | 100 | System-enforced Guardrail | Maximum number of datasets per connection. |
Connections | 1000 | System-enforced Guardrail | Maximum number of connections for an organization. |
Connection Title | 500 | System-enforced Guardrail | Maximum number of characters for a connection title. |
Metrics | 5,000 | System-enforced Guardrail | Maximum number of metrics in a data view. |
Dimensions | 5,000 | System-enforced Guardrail | Maximum number of dimensions in a data view. |
Annotation Title | 100 | System-enforced Guardrail | Maximum number of characters for an annotation title. |
Annotation Description | 250 | System-enforced Guardrail | Maximum number of characters for an annotation description. |
Schema Fields | 10 | System-enforced Guardrail | Maximum number of schema fields (not including standard fields) when defining rules for a derived field. |
Lookup / Profile Fields | 3 | System-enforced Guardrail | Maximum number of lookup or profile schema fields within the maximum number of schema fields (not including standard fields) when defining rules for a derived field. |
Derived Fields | 100 - 500 | System-enforced Guardrail | Maximum number of derived fields per connection. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Data transfer limits
Name | Value | Limit Type | Description |
---|---|---|---|
Fields | 10,000 | System-enforced Guardrail | Maximum number of properties or fields per row in a dataset. |
Unique Strings | 10 million | System-enforced Guardrail | Maximum number of unique keys per lookup dataset. |
Rows | 1 million | System-enforced Guardrail | Maximum number of rows per unique person ID in a given month within a connection. |
Row Size | 2 | Performance Guardrail / System-enforced Guardrail | Average size in kilobytes per row of data ingested into Customer Journey Analytics (soft limit). A static limit for row size is determined by Guardrails for data ingestion in Experience Platform. |
See also Experience Platform Guardrails for Data Ingestion.
Destinations Data Export
Name | Value | Limit Type | Description |
---|---|---|---|
Data Export | Total Authorized Data Lake Storage | Performance Guardrail | Customer may use Destination Dataset Export to export Customer Data in the Data Lake up to the Total Authorized Data Lake Storage. |
Available Datasets | Profile and Event | System Enforced Guardrail | Event, Profile or Lookup datasets created in the Experience Platform UI after ingesting or collecting data through Sources, Web SDK, Mobile SDK, Analytics Data Connector, and Audience Manager. |
See also Experience Platform Dataset Export Guardrails
Data landing zone
Name | Value | Limit Type | Description |
---|---|---|---|
Data Landing Zone per Sandbox | 1 | System-enforced Guardrail | Maximum number of data landing zones per sandbox. |
Data Storage | 7 | System-enforced Guardrail | Maximum number of days data is stored at data landing zone before being deleted. |
Field-based stitching
Name | Value | Limit Type | Description |
---|---|---|---|
Stitched Datasets | 5 - 50 | System-enforced Guardrail | Maximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Backfill Length | 6 - 25 | System-enforced Guardrail | Maximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Lookback Window / Replay Frequency | 1/1 - 30/7 | System-enforced Guardrail | Maximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Graph-based stitching
Name | Value | Limit Type | Description |
---|---|---|---|
Stitched Datasets | 10 - 50 | System-enforced Guardrail | Maximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Backfill Length | 13 - 25 | System-enforced Guardrail | Maximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Lookback Window / Replay Frequency | 1/1 - 30/7 | System-enforced Guardrail | Maximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description). |
Segments and calculated metrics
Name | Value | Limit Type | Description |
---|---|---|---|
Containers per Segment | 50 | System-enforced Guardrail | Maximum number of containers per segment. |
Metrics per Calculated Metric | 25 | System-enforced Guardrail | Maximum number of metrics per calculated metric. |
Metrics and Dimensions per Segment | 25 | System-enforced Guardrail | Maximum number of unique metrics and dimensions per segment. |
Nested Containers per Segment | 10 | System-enforced Guardrail | Maximum number of nested containers per segment. |
Rules per segment | 100 | System-enforced Guardrail | Maximum number of rules per segment. |
String Compares per Dimension per Segment | 100 | System-enforced Guardrail | Maximum number of strings comparisons per dimension per segment. |
Calculated Metrics | 6,000 | System-enforced Guardrail | Maximum number of calculated metrics for an organization. |
Segments | 50,000 | System-enforced Guardrail | Maximum number of segments you can define for an organization. |
API Calls | 120 | System-enforced Guardrail | API requests per minute (12 requests every 6 seconds). |