Customer Journey Analytics Guardrails
This document provides limits for various components of Customer Journey Analytics. For Guardrails, Scoping Parameters, and Entitlements, see the Product Description for Customer Journey Analytics, the Product Description for Adobe Analytics Add-on: Customer Journey Analytics, or the Product Description for Customer Journey Analytics B2B Edition.
Limit types
There are two types of default limits within this document:
Guardrail type
Description
Performance Guardrails (soft limit)
Performance Guardrails are usage limits that relate to the scoping of your use cases. When exceeding performance Guardrails, you may experience performance degradation and latency. Adobe is not responsible for such performance degradation. Customers who consistently exceed a performance Guardrail may elect to license additional capacity to avoid performance degradation.
System-enforced Guardrails (hard limit)
System-enforced Guardrails are enforced by the Customer Journey Analytics UI or API. These are limits that you cannot exceed as the UI and API block you from doing so or return an error.
Some of the features and their associated value for the limit depend on the Customer Journey Analytics Package you are entitled to.
NOTE
The values outlined in this document are subject to change based on continuing improvements in the product. Check back regularly for updates. If you are interested in learning about custom limits, contact your customer care representative.
Ad-hoc SQL queries
Name
Value
Limit Type
Description
Try Again Timeout
90
System-enforced Guardrail
Maximum number of seconds before the reporting engine responds back that the request takes too long to return results (possibly due to other simultaneous other requests); it is possible to request again.
Don’t Try Again Timeout
600
System-enforced Guardrail
Maximum number of seconds before Ad Hoc SQL queries time-out. Otherwise stated, the maximum number of seconds before reporting engines reports back that the request has taken too long to return results, and should not be tried again. The request most likely never returns results due to issues in the background process.
Metrics
150
System-enforced Guardrail
Maximum number of metrics in a request.
Interactive Query Output Rows
50,000
System-enforced Guardrail
Default number of rows returned unless specified otherwise.
Analysis Workspace projects
Name
Value
Limit Type
Description
Visible Rows per Table
400
System-enforced Guardrail
Maximum number of visible rows in any freeform table in an Analysis Workspace project.
Exportable Rows per Table
50,000
System-enforced Guardrail
Maximum number of rows that can be exported per single dimension.
Derived Fields per Freeform Table
5
System-enforced Guardrail
Maximum number of different derived fields in a single freeform table.
Comments per project
1,000
System-enforced Guardrail
Maximum number of comments per project.
Comments per project
1,000
System-enforced Guardrail
Maximum number of comments per project.
Replies per comment
100
System-enforced Guardrail
Maximum number of replies per comment.
Images per comment
5
System-enforced Guardrail
Maximum number of images per comment.
Image size
2
System-enforced Guardrail
Maximim upload size per image in MB.
Replies per comment
100
System-enforced Guardrail
Maximum number of replies per comment.
Images per comment
5
System-enforced Guardrail
Maximum number of images per comment.
Image size
2
System-enforced Guardrail
Maximim upload size per image in MB
Audiences
Name
Value
Limit Type
Description
Number of Audience Identities
20 million
System-enforced Guardrail
Maximum number of identities per audience.
Audience Refresh Frequency
4
System-enforced Guardrail
Maximum frequency in hours an audience may be refreshed.
Audience Refresh Lookback Window
90
System-enforced Guardrail
Maximum number of days for refresh lookback window.
Refreshing Audience Expiration Date
13
System-enforced Guardrail
Maximum number of months audience ceases to refresh from the date of creation. Customers can extend this for an additional 13 months.
Number of Refreshing Audiences
75, 150
System-enforced Guardrail
Maximum number of refreshing audiences. Value varies depending on the Customer Journey Analytics package (see Product Description).
See also Experience Platform Real-time Customer Data Platform Guardrails.
Automated dataset expiration
Name
Value
Limit Type
Description
Work Orders
20
System-enforced Guardrail
Maximum number of automated dataset expiration work orders per month.
Connections, Data views, Projects
Name
Value
Limit Type
Description
Projects
50,000
System-enforced Guardrail
Maximum number of projects for an organization.
Data Views
500-1000
System-enforced Guardrail
Maximum number of data views for a connection. Value varies depending on the Customer Journey Analytics package (see Product Description).
Connection Title
500
System-enforced Guardrail
Maximum number of characters for a connection title.
Metrics
5,000
System-enforced Guardrail
Maximum number of metrics in a data view.
Dimensions
5,000
System-enforced Guardrail
Maximum number of dimensions in a data view.
Annotation Title
100
System-enforced Guardrail
Maximum number of characters for an annotation title.
Annotation Description
250
System-enforced Guardrail
Maximum number of characters for an annotation description.
Schema Fields
10
System-enforced Guardrail
Maximum number of schema fields (not including standard fields) when defining rules for a derived field.
Lookup / Profile Fields
3
System-enforced Guardrail
Maximum number of lookup or profile schema fields within the maximum number of schema fields (not including standard fields) when defining rules for a derived field.
Derived Fields
100 - 500
System-enforced Guardrail
Maximum number of derived fields per connection. Value varies depending on the Customer Journey Analytics package (see Product Description).
Data transfer limits
Name
Value
Limit Type
Description
Fields
10,000
System-enforced Guardrail
Maximum number of properties or fields per row in a dataset.
Unique Strings
10 million - 1 billion
System-enforced Guardrail
Maximum number of unique keys per lookup dataset. Depends on the Customer Journey Analytics package (see Product Description).
- Foundation: 10 million.
- Select: 100 million.
- Prime: 250 million.
- Ultimate: 1 billion
Rows per person
1 million
System-enforced Guardrail
Maximum number of rows per unique person ID in a given month within a connection.
Rows per day
2.5 billion
Performance Guardrail
Maximum average number of rows per day in a connection.
Rows per connection per year
Varies by assigned data center (See description for more information)
Performance Guardrail
The recommended row limit per year in a connection. The limits listed below are approximate as of January 2026, and will increase over time to allow more rows per connection. If you expect to exceed these limits, contact your Adobe account team to discuss alternative configurations.
The row limit varies depending your assigned data center, as follows:
- U.S. Azure (default for U.S. customers): Approximately 500 billion (about 42 billion per month)
- U.S. AWS (available by request for U.S. customers): Approximately 30 billion (about 2.5 billion per month)
- Amsterdam: Approximately 200 billion (about 16.5 billion per month)
- All other data centers: 25 billion (about 2 billion per month)
Organizations choose their Experience Platform data center when they initially purchase Experience Platform. This decision is typically based on data sovereignty and residency requirements. All AEP+Apps use cases (not just row volumes in Customer Journey Analytics) should be considered when choosing a data center.
For information about how to view which data center you are assigned to, see Customer Journey Analytics hosting locations
Row Size
2
Performance Guardrail / System-enforced Guardrail
Average size in kilobytes per row of data ingested into Customer Journey Analytics (soft limit). A static limit for row size is determined by Guardrails for data ingestion in Experience Platform.
See also Experience Platform Guardrails for Data Ingestion.
Destinations Data Export
Name
Value
Limit Type
Description
Data Export
Total Authorized Data Lake Storage
Performance Guardrail
Customer may use Destination Dataset Export to export Customer Data in the Data Lake up to the Total Authorized Data Lake Storage.
Available Datasets
Profile and Event
System Enforced Guardrail
Event, Profile or Lookup datasets created in the Experience Platform UI after ingesting or collecting data through Sources, Web SDK, Mobile SDK, Analytics Data Connector, and Audience Manager.
See also Experience Platform Dataset Export Guardrails
Data landing zone
Name
Value
Limit Type
Description
Data Landing Zone per Sandbox
1
System-enforced Guardrail
Maximum number of data landing zones per sandbox.
Data Storage
7
System-enforced Guardrail
Maximum number of days data is stored at data landing zone before being deleted.
Field-based stitching
Name
Value
Limit Type
Description
Stitched Datasets
5 - 50
System-enforced Guardrail
Maximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description).
Backfill Length
6 - 25
System-enforced Guardrail
Maximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description).
Lookback Window / Replay Frequency
1/1 - 30/7
System-enforced Guardrail
Maximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description).
Graph-based stitching
Name
Value
Limit Type
Description
Stitched Datasets
15 - 50
System-enforced Guardrail
Maximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description).
Backfill Length
6 - 25
System-enforced Guardrail
Maximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description).
Lookback Window / Replay Frequency
1/1 - 30/7
System-enforced Guardrail
Maximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description).
Segments and calculated metrics
Name
Value
Limit Type
Description
Containers per Segment
50
System-enforced Guardrail
Maximum number of containers per segment.
Metrics per Calculated Metric
25
System-enforced Guardrail
Maximum number of metrics per calculated metric.
Metrics and Dimensions per Segment
25
System-enforced Guardrail
Maximum number of unique metrics and dimensions per segment.
Nested Containers per Segment
10
System-enforced Guardrail
Maximum number of nested containers per segment.
Rules per segment
100
System-enforced Guardrail
Maximum number of rules per segment.
String Compares per Dimension per Segment
100
System-enforced Guardrail
Maximum number of strings comparisons per dimension per segment.
Calculated Metrics
6,000
System-enforced Guardrail
Maximum number of calculated metrics for an organization.
Segments
50,000
System-enforced Guardrail
Maximum number of segments you can define for an organization.
API Calls
120
System-enforced Guardrail
API requests per minute (12 requests every 6 seconds).
Mobile application
Name
Value
Limit Type
Description
Tiles
16
System-enforced Guardrail
Maximum number of tiles per scorecard.
Segments
10
System-enforced Guardrail
Maximum number of segments per scorecard.
Dimensions
10
System-enforced Guardrail
Maximum number of dimensions per scorecard.
Report Builder
Name
Value
Limit Type
Description
Workbook File Size
5
System-enforced Guardrail
Maximum file size in MB of a scheduled workbook.
Metrics
20
System-enforced Guardrail
Maximum number of metrics per data block.
Date Range Span
13
System-enforced Guardrail
Maximum number of months a date range can span per data block.
Rows
50,000
System-enforced Guardrail
Maximum number of rows per data block.
Full table export
Name
Value
Limit Type
Description
Rows per Report
3 million - 300 million
System-enforced Guardrail
Maximum number of reporting rows per report. Value varies depending on the Customer Journey Analytics package (see Product Description).
Breakdowns per Table
5
System-enforced Guardrail
Maximum number of breakdowns per table.
Metrics per Table
5
System-enforced Guardrail
Maximum number of metrics per table.
Schedule Frequency
1
System-enforced Guardrail
Exports can be scheduled once (1) a day or on a longer schedule (for example: once every 2 days, or weekly).
Shared metrics and shared dimensions
Name
Value
Limit Type
Description
Shared library
1
System-enforced Guardrail
Maximum number of shared libraries for a connection.
Shared metrics
10,000
System-enforced Guardrail
Maximum number of shared metrics per shared library.
Shared dimensions
10,000
System-enforced Guardrail
Maximum number of shared dimensions per shared library.
Data Insights Agent
Name
Value
Limit Type
Description
Data views
50
System-enforced Guardrail
Maximum number of data views that can be enabled for the Data Insights Agent. When more data views are enabled, only the most-used data views are available to the Data Insights Agent. This guardrail does not impact the guardrails defining the maximum number of data views you can define for a connection or within your organization.
Customer Journey Analytics B2B Edition
Name
Value
Limit Type
Description
Reportable Businessperson Profile (BPP) Reportable Rows
1 million
Performance Guardrail
Average reportable rows per 1000 reportable businessperson profiles.
Latencies
NOTE
Processing times below are Guardrails, not contractual service level agreements (SLAs). Latency varies depending on customer configuration, data volumes, and consumer applications. Real processing times are often faster. Refer to your Customer Journey Analytics contract for your specific contractual terms and SLAs. See Experience Platform Guardrails for Data Ingestion for more information.
Data flow
Expected latency
Adobe Analytics to Adobe Analytics Source Connector (A4T enabled)
< 30 minutes
Adobe Analytics Source Connector to Real-time Customer Profile (A4T not enabled)
< 2 minutes
Adobe Analytics Source Connector to Real-time Customer Profile (A4T enabled)
< 30 minutes
Data Ingestion into Data Lake from Edge Network or Streaming Ingestion
< 60 minutes
Data Ingestion into Data Lake from Adobe Analytics Source Connector
< 2.25 hours
Data Ingestion into Customer Journey Analytics from Data Lake
< 90 minutes
Stitching (optional feature; see Stitching overview for more information)
< 4 hours
Adobe Analytics Source Connector Backfill of less than 10 billion events (maximum of 13 months of historical data)
< 4 weeks
Audience Publishing to Real-time Customer Profile, including automatic creation of the streaming segment, and allowing the segment to be ready to receive the data.
≈ 60 minutes
Refresh Frequency for Audiences
One-time refresh: latency of less than 5 minutes.
Refresh every 4 hours, daily, weekly, monthly (latency goes hand in hand with the refresh rate).
Refresh every 4 hours, daily, weekly, monthly (latency goes hand in hand with the refresh rate).
Real-time reporting latencies
Expected latency
Edge Network SDK / APIs into the Edge Network
< 7 minutes
Streaming connectors
< 17 minutes
Adobe Analytics source connector
< 17 minutes
Other source connectors (including batch data)
< 25 hours
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