Ad-hoc SQL queries

NameValueLimit TypeDescription
Try Again Timeout90System-enforced GuardrailMaximum number of seconds before reporting engine responds back that the request takes too long to return results (possibly due to other simultaneous other requests); it is possible to request again.
Don’t Try Again Timeout600System-enforced GuardrailMaximum number of seconds before Ad Hoc SQL queries time-out. Otherwise stated, the maximum number of seconds before reporting engines reports back that the request has taken too long to return results, and should not be tried again. The request most likely never returns results due to issues in the background process.
Metrics150System-enforced GuardrailMaximum number of metrics in a request.
Interactive Query Output Rows50,000System-enforced GuardrailDefault number of rows returned unless specified otherwise.

Analysis Workspace projects

NameValueLimit TypeDescription
Visible Rows per Table400System-enforced GuardrailMaximum number of visible rows in any freeform table in an Analysis Workspace project.
Exportable Rows per Table50,000System-enforced GuardrailMaximum number of rows that can be exported per single dimension.
Panels per Project15System-enforced GuardrailMaximum number of panels per project.
Visualizations per Panel25System-enforced GuardrailMaximum number of visualizations per panel.
Derived Fields per Freeform Table5System-enforced GuardrailMaximum number of different derived fields in a single freeform table.

Audiences

NameValueLimit TypeDescription
Audience segments20System-enforced GuardrailMaximum number of segments per audience.
Number of Audience Identities20 millionSystem-enforced GuardrailMaximum number of identities per audience.
Audience Refresh Frequency4System-enforced GuardrailMaximum frequency in hours an audience may be refreshed.
Audience Refresh Lookback Window90System-enforced GuardrailMaximum number of days for refresh lookback window.
Refreshing Audience Expiration Date13System-enforced GuardrailMaximum number of months audience ceases to refresh from the date of creation. Customers can extend this for an additional 13 months.
Number of Refreshing Audiences75, 150System-enforced GuardrailMaximum number of refreshing audiences. Value varies depending on the Customer Journey Analytics package (see Product Description).

See also Experience Platform Real-time Customer Data Platform Guardrails.

Automated dataset expiration

NameValueLimit TypeDescription
Work Orders20System-enforced GuardrailMaximum number of automated dataset expiration work orders per month.

Connections, Data views, Projects

NameValueLimit TypeDescription
Projects50,000System-enforced GuardrailMaximum number of projects for an organization.
Data Views2,000System-enforced GuardrailMaximum number of data views for an organization.
Data Views500-1000System-enforced GuardrailMaximum number of data views for a connection. Value varies depending on the Customer Journey Analytics package (see Product Description).
Datasets100System-enforced GuardrailMaximum number of datasets per connection.
Connections1000System-enforced GuardrailMaximum number of connections for an organization.
Connection Title500System-enforced GuardrailMaximum number of characters for a connection title.
Metrics5,000System-enforced GuardrailMaximum number of metrics in a data view.
Dimensions5,000System-enforced GuardrailMaximum number of dimensions in a data view.
Annotation Title100System-enforced GuardrailMaximum number of characters for an annotation title.
Annotation Description250System-enforced GuardrailMaximum number of characters for an annotation description.
Schema Fields10System-enforced GuardrailMaximum number of schema fields (not including standard fields) when defining rules for a derived field.
Lookup / Profile Fields3System-enforced GuardrailMaximum number of lookup or profile schema fields within the maximum number of schema fields (not including standard fields) when defining rules for a derived field.
Derived Fields100 - 500System-enforced GuardrailMaximum number of derived fields per connection. Value varies depending on the Customer Journey Analytics package (see Product Description).

Data transfer limits

NameValueLimit TypeDescription
Fields10,000System-enforced GuardrailMaximum number of properties or fields per row in a dataset.
Unique Strings10 millionSystem-enforced GuardrailMaximum number of unique keys per lookup dataset.
Rows1 millionSystem-enforced GuardrailMaximum number of rows per unique person ID in a given month within a connection.
Row Size2Performance Guardrail / System-enforced GuardrailAverage size in kilobytes per row of data ingested into Customer Journey Analytics (soft limit). A static limit for row size is determined by Guardrails for data ingestion in Experience Platform.

See also Experience Platform Guardrails for Data Ingestion.

Destinations Data Export

NameValueLimit TypeDescription
Data ExportTotal Authorized Data Lake StoragePerformance GuardrailCustomer may use Destination Dataset Export to export Customer Data in the Data Lake up to the Total Authorized Data Lake Storage.
Available DatasetsProfile and EventSystem Enforced GuardrailEvent, Profile or Lookup datasets created in the Experience Platform UI after ingesting or collecting data through Sources, Web SDK, Mobile SDK, Analytics Data Connector, and Audience Manager.

See also Experience Platform Dataset Export Guardrails

Data landing zone

NameValueLimit TypeDescription
Data Landing Zone per Sandbox1System-enforced GuardrailMaximum number of data landing zones per sandbox.
Data Storage7System-enforced GuardrailMaximum number of days data is stored at data landing zone before being deleted.

Field-based stitching

NameValueLimit TypeDescription
Stitched Datasets5 - 50System-enforced GuardrailMaximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description).
Backfill Length6 - 25System-enforced GuardrailMaximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description).
Lookback Window / Replay Frequency1/1 - 30/7System-enforced GuardrailMaximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description).

Graph-based stitching

NameValueLimit TypeDescription
Stitched Datasets10 - 50System-enforced GuardrailMaximum number of stitched datasets per customer. Value varies depending on the Customer Journey Analytics package (see Product Description).
Backfill Length13 - 25System-enforced GuardrailMaximum number of months of backfill data. Value varies depending on the Customer Journey Analytics package (see Product Description).
Lookback Window / Replay Frequency1/1 - 30/7System-enforced GuardrailMaximum lookback window in days / Replay frequency. Value varies depending on the Customer Journey Analytics package (see Product Description).

Segments and calculated metrics

NameValueLimit TypeDescription
Containers per Segment50System-enforced GuardrailMaximum number of containers per segment.
Metrics per Calculated Metric25System-enforced GuardrailMaximum number of metrics per calculated metric.
Metrics and Dimensions per Segment25System-enforced GuardrailMaximum number of unique metrics and dimensions per segment.
Nested Containers per Segment10System-enforced GuardrailMaximum number of nested containers per segment.
Rules per segment100System-enforced GuardrailMaximum number of rules per segment.
String Compares per Dimension per Segment100System-enforced GuardrailMaximum number of strings comparisons per dimension per segment.
Calculated Metrics6,000System-enforced GuardrailMaximum number of calculated metrics for an organization.
Segments50,000System-enforced GuardrailMaximum number of segments you can define for an organization.
API Calls120System-enforced GuardrailAPI requests per minute (12 requests every 6 seconds).