Apply segments in fallout analysis

You can create segments from a touchpoint, add segments as touchpoint, and compare key workflows across various segments in Analysis Workspace.

IMPORTANT
Filters used as checkpoints in Fallout must use a container that is at a lower level than the overall context of the Fallout visualization. With a person-context Fallout, segments used as checkpoints must be session or event-based segments. With a session-context Fallout, segments used as checkpoint must be event-based segments. If you use an invalid combination, the fallout is 100%. You see a warning to the Fallout visualization when you add an incompatible segment as a touchpoint. Certain invalid segment container combinations lead to invalid Fallout diagrams, such as:
  • Using a person-based segment as a touchpoint inside a person-context Fallout visualization
  • Using a person-based segment as a touchpoint inside a session-context Fallout visualization
  • Using a session-based segment as a touchpoint inside a session-context Fallout visualization

Create a segment from a touchpoint

  1. Create a segment from a specific touchpoint that you are especially interested in and that might be useful to apply to other reports. Right-click the touchpoint and select Create segment from touchpoint.

    The Touchpoint drop-down menu with Create segment from touchpoint highlighted.

    The Filter builder opens, pre-populated with the pre-built sequential segment that matches the touchpoint you selected:

    The Filter Builder displays the pre-populated and pre-built sequential segment.

  2. Give the segment a title and description and save it.

    You can now use this segment in any project you wish.

Add a segment as a touchpoint

If you want to see, for example, how your US users trend and affect the fallout, just drag the US users segment into the fallout:

The US Users segment selected and highlighted to drag into the fallout.

Or you can create an AND touchpoint by dragging the US users segment onto another checkpoint.

Compare segments in fallout

You can compare an unlimited number of segments in the Fallout visualization.

  1. Select the segments that you want to compare from the Filter panel on the left. In the example, three segments are selected: Flight Details: Page Version A, Flight Details: Page Version B, and Flight Details: Page Version C.

  2. You drag the three segments onto the Filter drop zone at the top of the visualization.

  3. Optional: You can keep All Visits as the default container or delete the container.

    The Fallout showing All Visits along with the two segments dragged in the previous step.

  4. You can now compare the fallout across the three segments, such as where one segment is outperforming another, or other insights.

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