Documentation Customer Journey Analytics Customer Journey Analytics Guide

Bullet

Last update: January 31, 2025

Topics:
Visualizations

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This article documents the Bullet visualization in Customer Journey Analytics.
See Bullet for the Adobe Analytics version of this article.

The Bullet visualization shows how a metric compares to, or measures against, performance ranges (goals).

Bullet graph visualization

The bullet graph features a single, primary measure (for example, current year-to-date revenue) and allows you to enter qualitative ranges performance ranges (for example, compared to a target revenue). You can specify high, medium, and low goal ranges. You can specify goal ranges in Settings.

See Bullet graph visualization for a demo video.

This video demonstrates the functionality using Adobe Analytics. However, the functionality is similarly available in Customer Journey Analytics. Be aware of the differences in terminology between Adobe Analytics and Customer Journey Analytics (for example segments versus filters, or visits versus sessions).

Settings

You can define specific settings for a Bullet visualization.

Setting

Description

Bullet options

Specify values for High goal, Mid goal and Low goal in the Bullet visualization.
High goal is the is the main goal you are aiming for. Low goal and Mid goal create ranges below the High goal. Note: when the Percentages option is checked, enter goals as whole numbers. For example: 20 if your goal is twenty percent.