Alerts feature comparison between Customer Journey Analytics and Adobe Analytics
The process of using alerts in Customer Journey Analytics is nearly identical to using alerts in Adobe Analytics. However, there are important differences. The following sections describe the key differences.
Hourly alerts can be impractical for certain types of data
Because you can ingest various types of data into Adobe Experience Platform, not all data that can be included in an alert is practical for an hourly alert. Certain types of data cannot be reliably ingested and available within the constraints of an hour.
For more information, see Data ingestion times vary.
Data ingestion times vary
The time required before data is complete and available to be reported on in Customer Journey Analytics varies by organization.
This is due to the following reasons:
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Platform’s ability to hold all kinds of data schemas and types
Unlike Adobe Analytics (which reports only on web data), many different types of data can be ingested into Adobe Experience Platform to be reported on in Customer Journey Analytics, and not all types of data can be sent sequentially and in real time.
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A delay in the delivery of batch data to Platform datasets
While some data might be available to report on sooner, all batch data is ingested into a Platform dataset, typically ranging from 3 to 9 hours past the data event time. For alerts to be accurate, data ingestion must be complete, with all batch data available in the dataset.
For these reasons, data ingestion for the various kinds of event data that can be ingested is complete only after some delay, typically ranging from 3 to 9 hours past the data event time. For alerts to be accurate, event data for a given event range must be complete, meaning that Adobe is no longer receiving any event data for the specified event range.
To account for this delay in ingestion time, alerts have a default delay of 9 hours before they are sent.
You can adjust the default delay of 9 hours to anywhere between 0 and 24 hours. However, decreasing the delay below 9 hours can mean that you are reporting on incomplete data, which results in inaccurate alert information.
For more information about how to adjust the delay, and the factors you should consider when doing so, see Create alerts.
Fewer ways to create alerts
In Analysis Workspace in Adobe Analytics, you can create alerts from Analysis Workspace in multiple ways. In Customer Journey Analytics, you can only create an alert in Analysis Workspace from a selection in a freeform table.
Both Adobe Analytics and Customer Journey Analytics support the creation of alerts through the Alert manager