How it works

Streaming media tracking data is collected from a player using the Media for Edge Network SDK/Extension, Media Extension with Tags, Media SDKs, Media Edge API, or the Media Collection API.

All granular data (up to 10 seconds) is sent either to the Media Analytics Service or Experience Edge (depending on the implementation method you choose), which collect and process the data for each individual playback session.

After a playback session ends, the computed tracking data is sent either to Adobe Analytics or Customer Journey Analytics for storage and reporting.

NOTE
With Customer Journey Analytics implementations, data can be sent to Customer Journey Analytics either using Experience Edge or using the Analytics Data Connector (ADC).

For detailed information about the various implementation methods, see Implement the Streaming Media Collection for Adobe Analytics or Customer Journey Analytics.

Analytics


Data Drip: Benefits of migrating from an old system to WebSDK

Data Drip

Thursday, Apr 10, 4:00 PM UTC

Join us as Adobe Technical Advisor, Arindam Agarwal, guides us through the benefits of implementing Adobe WebSDK. Arindam will provide an in-depth overview and answer questions live during the Q&A. Register today!

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