DocumentationAnalytics

Adobe Analytics documentation

Welcome to the Adobe Analytics documentation home page, your hub for guides, tutorials, and resources covering Analysis Workspace, Report Builder, Activity Map, administration, implementation, and more.

Guides lists-documentation-1

  • Gett started
    Learn key features, common use cases, and first steps for analysts, end users, and administrators.
  • Analytics tools
    Learn how to use Analytics tools, including Analysis Workspace, Report Builder, and Activity Map.
  • Administration
    Learn about administration tasks like managing users and report suites in Adobe Admin Console.
  • Implementation
    Learn ways to implement Adobe Analytics and customize the data you collect to get the most value.
  • Components
    Manage data using components such as segments, calculated metrics, and marketing channels.
  • Export
    Learn how to use data feeds and Data Warehouse to retrieve and export report data.
  • Import
    Bring data into Adobe Analytics from outside sources, either in bulk or in real time.
  • Integration
    Configure integrations with other Adobe CX Enterprise solutions, such as Audience Manager and Adobe Advertising.
  • Tech notes
    Browse helpful articles that don't belong to a specific Analytics tool or component.
  • Media Analytics
    Implement streaming media services with Media Analytics, including the Media SDK and Media Collection API.
  • Customer Journey Analytics
    Learn about Customer Journey Analytics and how to use Analysis Workspace with data from Experience Platform.

Tutorials and resources tiles-tutorials-1

  • Analytics tutorials
    Watch video walkthroughs and tutorials covering Analysis Workspace, segmentation, and attribution.
  • Blueprints
    Explore proven implementation patterns and architecture diagrams for cross-solution deployments.
  • Customer perspectives
    Discover real-world use cases and best practices shared by Analytics peers and product experts.
  • Analytics 2.0 APIs
    Integrate with Adobe Analytics programmatically using the Reporting API and other developer endpoints.
  • Analytics MCP server
    Enable LLM clients to interact with your Analytics components and data through the Model Context Protocol.

Release information lists-release-1