Release notes release-notes

Adobe Journey Optimizer follows a continuous delivery model, allowing Adobe to deliver new features, enhancements, and fixes on an ongoing basis. This approach enables a scalable, phased rollout of capabilities to ensure performance and stability across all environments.

Because of this model, release notes are updated between monthly releases. A dedicated Latest updates section highlights new capabilities and improvements as they are deployed to production—so you are always informed of all changes in real time.

Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.

October '25 release notes oct-25-10-rn

Release date: October 22, 2025

New capabilities oct-25-10-features

Quiet Hours / Time Based Exclusions

Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements.

You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control.

Quiet hours rules are currently only available for a set of organizations (Limited Availability). To be added to the waitlist, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: October 22, 2025

Reusable targeting rules

To save you time and effort, Journey Optimizer now allows you to create reusable rules from a dedicated UI menu and leverage them when building targeting, either as part of content Optimization in a campaign or a journey, either in the Optimize journey activity.

Targeting rules are currently in Limited Availability. Contact your Adobe representative to gain access. Please note this capability is only available to organizations that have purchased the Decisioning add-on offering. It will be progressively rolled out to all customers.

For more information, refer to the detailed documentation.

Availability date: October 22, 2025

New Journey Alerts

New pre-configured alerts are available to monitor your journey execution:

You can modify threshold values and subscribe to individual journey-level alerts vs globally.

For more information, refer to the detailed documentation.

Availability date: October 14, 2025

Execution Metadata helper

A new `executionMetadata` helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems.

This capability is available in Limited Availability. Contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: October 13, 2025

Experimentation Accelerator with Experimentation Agent

Journey Optimizer Experimentation Accelerator now includes the Experimentation Agent, an AI-powered, conversational tool that lets you interact with your experiments, insights, and opportunities. It enhances Journey Optimizer Experimentation Accelerator experience, helping you run experiments more efficiently, uncover what works, and discover where to optimize next.

For more information, refer to the detailed documentation.

Availability date: October 10, 2025

PDF attachments to emails

You can now attach a static PDF file to an email message sent with Journey Optimizer.

  • You can send up to 6 messages with a PDF attachement per profile per year.
  • The maximum allowed file size for each attachment is 5 MB.
  • For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: Sept 30, 2025

Public API to retrieve journeys

A new Journey Optimizer API is now available to retrieve journeys and their associated objects such as campaigns and surfaces.

For more information, refer to the detailed documentation

Availability date: Sept 25, 2025

Improvements updates-improvements

Execution field for WhatsApp Channel

In addition to Email and SMS, you can know update the default execution field for your WhatsApp deliveries at the sandbox level. It is also possible to override the execution field set globally by changing it in the WhatsApp journey activity advanced parameters or in the WhatsApp channel configuration. Read more

Availability date: October 22, 2025

Custom attributes support for Mailto (unsubscribe) address

With Journey Optimizer, if you are managing consent outside of Adobe, you can set external custom endpoints by defining your own one-click unsubscribe link and a custom unsubscribe email address in the email configuration. When your recipients click the unsubscribe link, Journey Optimizer appends some default profile-specific parameters to the consent update event.

To further personalize your custom endpoints, you can now define custom attributes that will be also appended to the consent event. Read more

AVAILABILITY
This capability has already been available for the custom One-click Unsubscribe URL since August '25 and is now released for the Mailto (unsubscribe) option in Limited Availability. Contact your Adobe representative to gain access.

Availability date: October 6, 2025

Coming soon oct-25-10-soon

In the next few days, the following capabilities and enhancements are scheduled for release. Information is subject to change. Updated links, screens, and documentation will be shared once these updates are live in production.

New capabilities oct-25-10-soon-features

Themes in the Email Designer

You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.

Previously released in beta version, this capability is now available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

Improvements oct-25-10-soon-improvements

Decisioning in emails through AI models

You can now use AI models to optimize the best content in your email through the use of Decisioning. For example, this capability allows you to offer the best content based on custom events such as Purchases, Button Clicks, Add to Cart, etc.

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