Release notes release-notes

Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes.

Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.

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September updates 9-2024

Guided Channel Setup

Guided Channel Setup enables you to automate and validate channel setup in a unified experience, speeding up the process of getting started with Journey Optimizer. This new guided setup streamlines rapid channel configuration, ensuring all necessary resources are readily installed and working within Experience Platform, Journey Optimizer, and Data Collection. This enables marketing, product and data engineering teams to quickly begin with campaign and journey creation.

For more information, refer to the detailed documentation.

Availability date: Sept 3

Journeys

(Availability date: Sept 10) Retry capability - Retries are now applied by default on audience-triggered journeys (starting with a Read Audience or a Business Event) while retrieving the export job. If an error occurs during the export job creation, retries will be made every 10mn, for 1 hour max. After that, we will consider it as a failure. Those types of journeys can therefore be executed up to 1 hour after the scheduled time. Learn more

August 2024 release notes 8-2024

Release date: August 20-21, 2024

New capabilities 8-features

This release brings the new capabilities detailed below.

Improved Channel Configurations

The current channel surface capabilities have been enhanced for a consistent approach across all channels. You can now define, manage, and reuse these configurations for any of your channels, including Web, In-app messaging, or Code-based experience.

  • Channel surfaces are now renamed to Channel configurations
  • You can attach one or multiple marketing actions to enforce consent and data governance policies
  • Object level access control (OLAC) is now available for each channel configuration, allowing you to decide which of your users are allowed to create or use specific configurations
  • For some channels, you can create channel configurations that target multiple platforms. An example here would be an In-app messaging channel configuration that can target a web page, an iOS app and an Android app.

For more information, refer to the detailed documentation.

Marketo Engage Custom Action

You can now integrate Adobe Journey Optimizer with Adobe Marketo Engage to build your B2B use cases. From a journey, a new custom action allows you to ingest data into Marketo.

For more information, refer to the detailed documentation.

Variables in Content Fragments

Fragment global variables enhance the existing fragment functionality to improve efficiency for content reusability & scripting use cases. Fragments can now use input variables and create output variables usable in campaign and journey content. Fragments are able to consume input variables, both in expression fragments and visual fragments. You can use those variables to personalize your messages content and parameters, in your campaigns and journeys.

For more information, refer to the detailed documentation.

IP Warmup Workflow

Availability date: Aug, 13

If you are sending email on a brand new IP address, you can now easily perform IP warmup workflows directly from the user interface. Adobe Journey Optimizer offers a standardized and efficient way to warm up your IP adresses that follows the best practices for optimal deliverability.

For more information, refer to the detailed documentation.

Improvements 8-improvements

This release brings the improvements listed below.

Journeys

  • In the Condition activity, by default, the Time condition is now set by hour, from 00:00 to 12:00. Read more
  • When building your journeys, alerts are now displayed from the Alerts button, to align with other alerts and bring a consistent user experience. Read more
  • Zoom options in the journey toolbar have been improved: the zoom percentage is now visible and you can now more easily reset the zoom value.

Push channel

  • You can now add your mobile application push credentials inside Adobe Journey Optimizer channel configuration settings. Creating an App surface in Adobe Experience Platform Data Collection is no longer required.

Other changes changes

Reporting

  • The current reporting experience will be retired as of October release. After this date, the new reporting experience will become the standard. We recommend familiarizing yourself with the new features and functionalities to ensure a smooth transition.

    Get started with Journey Optimizer new Reporting interface

  • New use cases have been added to the new reporting experience:

    • Create custom calculated metrics directly within your reports.
    • Create an Audience from reporting data.
    • Use the Exploratory Analysis tool to easily create tables and visualizations from your selected Dimensions and Metrics.

    For more information, refer to the detailed documentation.

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