Release notes release-notes
Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
September '25 release notes 25-9-rn
Release date: September 23-24, 2025
New capabilities sept-25-9-features
Journey Optimizer Experimentation Accelerator is an AI-first product designed to take your experimentation to the next level. Built for Adobe Journey Optimizer and Adobe Target users, it unifies experiment management, delivers AI-powered insights and opportunities, and introduces a new experimentation agent.
You can look forward to:
- Unified Experiment Inventory: Quickly view, filter, and manage all experiments from Adobe Journey Optimizer and Adobe Target in one central workspace.
- AI Experiment Insights & Opportunities: Go beyond statistical readouts with GenAI-driven insights and recommendations. Each experiment now surfaces actionable opportunities, complete with supporting rationale, so teams can more confidently decide what to test next.
- Multi-Armed Bandit (MAB) Support in Journey Optimizer: Maximize impact while reducing wasted traffic with Multi-Armed Bandit experiments. Instead of splitting audiences evenly, MAB automatically allocates more visitors to the best-performing variations in real time so you can deliver better experiences to more customers while still learning what works.
For more information, refer to the detailed documentation
Availability date: Sept 23, 2025
Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer. It enables you to analyze journeys through a natural language interface. The agent will detect audience or schedule conflicts and profile drop-offs in a journey to help you take steps to resolve them. Soon, you will be able to create journeys with agentic support.
For more information, refer to the detailed documentation
Availability date: Sept 24, 2025
The Journey Optimizer Email Designer now offers the ability to switch to dark mode view, where you can additionally define specific custom settings that will display only for recipients reading their emails in dark mode.
Note the following:
- The dark mode final rendering may vary and depends on the recipient's email client.
- Not all email clients support custom dark mode. Moreover, some email clients only apply their own default dark mode for all emails that are received. In both cases, the custom settings that you defined in the Email Designer cannot be rendered.
For more information, refer to the detailed documentation
Availability date: Sept 16, 2025
Use the new Optimize node to target specific audiences or run A/B tests to determine the best path to meet your business-centric KPIs.
This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers.
This capability is available in Limited Availability. Contact your Adobe representative to gain access.
For more information, refer to the detailed documentation
Availability date: Sept 4, 2025
In addition to the full delegation and the CNAME method, a new subdomain configuration method is now available: the Custom delegation method, which enables you to fully own controlling and maintaining all aspects of DNS that are required for delivering, rendering and tracking messages.
This capability is available in Limited Availability. Contact your Adobe representative to gain access.
For more information, refer to the detailed documentation
Availability date: Sept 4, 2025
Previously released in public beta, this capability is now available to all environments. With this release, the following enhancements have been introduced:
- Support for dataset lookup personalization in inbound channels.
- The "datasetLookup" helper function can now be used within expression fragments. For now, this capability is available for a limited set of customers. To gain access, contact your Adobe representative.
- An option in the dataset management interface now allows you to enable record-based datasets for lookup personalization, without having to perform an API call.
- Enhanced monitoring to track data ingestion status and know when datasets are ready for lookup.
- Updated usage guidelines and guardrails to ensure optimal performance and reliability.
- Adobe Experience Platform Datasets can now be leveraged in Decisioning capping rules.
For more information, refer to the detailed documentation
Availability date: Sept 1, 2025
Improvements sept-25-9-improvements
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Webhook support for API triggered campaigns
API triggered campaigns now support webhooks. Configure a webhook URL to receive real-time status updates for every message, improving observability and enabling seamless monitoring and automation. Read moreAvailability date: Sept 29, 2025
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mTLS Support for SMS Channel
When setting up a custom SMS provider, you now have the option to enable mutual TLS (mTLS) authentication, which requires both the client and the server to confirm each other’s identities before a secure connection is established. Read more - Availability date: Sept 23, 2025 -
Model-based Schemas
Model-based schemas can now be used by to support your relational modeling needs in Orchestrated campaigns. Read more - Availability date: Sept 23,2025 -
Dataset lookup support in journeys
A new activity in journeys, Dataset lookup, allows you to dynamically retrieve data from Adobe Experience Platform record datasets during runtime. By leveraging this capability, you can access data that may not reside in the profile or event payload, ensuring your customer interactions are both relevant and timely. Read more - Availability date: Sept 23,2025This activity is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
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Redirect Support in Journey Custom Actions
Redirects (302) are now supported in Journey Custom Actions. - Availability date: Sept 23,2025 -
Channel configuration monitoring alerts - You can now subscribe to receive system alerts, either by email or in the Journey Optimizer notification center, in case an email channel configuration error using the custom subdomain delegation type happens. Read more - Availability date: Sept 23, 2025
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One-click unsubscribe requests - We have introduced improvements that further strengthen the handling of one-click unsubscribe requests configured under Adobe Managed, ensuring reliable and consistent processing. - Availability date: Sept 23,2025
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Nested JSON body params now supported in custom authentication
When configuring custom authentication for a custom action, nested JSON objects (e.g., sub-objects withinbodyParams) are now supported. Read more - Availability date: Sept 18, 2025 -
Hourly reset capping frequency - You can now apply capping on an hourly basis for channel rule sets. Previously available in Limited Availability, this capability is now available to all environments and allows you to choose 1 hour (previously 3 hours). Read more - Availability date: Sept 17,2025
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Simulating content variations for all inbound channels
Previously only available for the Email, SMS, and Push notification channels, simulating content variations now also applies to all inbound channels. Read more - Availability date: Sept 17,2025 -
Expression for Decisioning capping rules - You can now build your own expressions to define the threshold of a capping rule for a decision item. Read more - Availability date: Sept 16, 2025
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Dynamic domain support - Journey Optimizer now supports complete/base URL personalization for predefined domains accepted by Adobe. Read more - Availability date: Sept 12, 2025
This capability is available in Limited Availability for a set of customers.
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Webhooks - This release introduces the following enhancements for Webhooks when configuring a custom SMS provider:
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SMS
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When setting up a custom SMS provider, you can now define a Default keyword used when an incoming SMS contains an unrecognized keyword. You can also create Custom keywords for specific actions. Read more - Availability date: Sept 23, 2025
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You can now access undefined inbound keywords responses that are sent via an SMS messag, including typos, words, or sentences that are not explicitly defined in the configuration. They are stored in the AJO Email Tracking Experience Event dataset, under InboundMessage for 13 months. Only available with Sinch, Infobip, and custom SMS provider. - Availability date: Sept 23, 2025
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Coming soon sept-25-9-soon
In the next few days, the following capabilities and enhancements are scheduled for release. Information is subject to change. Updated links, screens, and documentation will be shared once these updates are live in production.
Adobe Journey Optimizer now supports Web Push notifications, expanding the push channel beyond mobile. You can seamlessly deliver notifications to both mobile and desktop browsers, enabling you to reach customers directly on their devices without requiring an app.
This enhancement allows you to engage users with timely, personalized messages in real time, leveraging the same authoring workflows and targeting capabilities already available for mobile push.
With Journey Optimizer, you can now capture profile attributes though your landing pages.
Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.
This capability is available in Limited Availability. Contact your Adobe representative to gain access.
You can now attach a static PDF file to an email message sent with Journey Optimizer.
- You can send up to 6 messages with a PDF attachement per profile per year.
- The maximum allowed file size for each attachment is 5 MB.
- For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
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New Journey Alerts
New pre-configured alerts are available for journeys:- Profile Discard Rate Exceeded: Ratio of profile discards to entered profiles over the last 5 mins exceeded threshold.
- Custom Action Error Rate Exceeded: Ratio of custom action errors to successful HTTP calls over the last 5 mins exceeded threshold.
- Profile Error Rate Exceeded: Ratio of profiles-in-error to entered profiles over the last 5 mins exceeded threshold.
You can modify threshold values and subscribe to individual journey-level alerts vs globally.
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Custom attributes support with One-click unsubscribe URL
With Journey Optimizer, if you are managing consent outside of Adobe, you can set an external custom endpoint by defining your own one-click unsubscribe link in the email configuration. When your recipients click the unsubscribe link, Journey Optimizer appends some default profile-specific parameters to the consent update event.To further personalize the unsubscribe email address, you can now define custom attributes that will be appended to the consent event. This capability has already been available for the custom one-click unsubscribe link since the August 25 release.