Release notes release-notes

You can now set your journey to Simulation. This mode allows you to validate your logic using simulated users. These are temporary profiles created specifically for the simulation, allowing you to test freely without needing to manage persistent test profiles in Adobe Experience Platform.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

With Journey Optimizer, you can now send emails where the transmitting entity (Sender) differs from the authoring entity (From). Email clients that support this will typically render it as "Sender on behalf of From" or show a "via" indicator. Fill in the optional Sender headers fields in the email channel settings to configure this capability.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

You can now configure an optional CC (carbon copy) field in your email channel settings. Unlike BCC, CC recipients are visible to the primary recipient, enabling transparent communication and clearer ownership.

This allows you to automatically copy the right stakeholder on each message—such as a relationship manager or account owner—while ensuring the customer knows who to contact for follow-up.

The CC field supports personalization, so a single configuration can dynamically route copies based on profile data, making it scalable across multiple use cases without additional setup.

It is now possible to add deeplinks to your email contents through a dedicated option in the Email Designer. This ensures users are taken directly to the right in-app content instead of being redirected to browsers or app stores, preserving context and engagement.

You can now organize your journeys and campaigns into folders to improve navigation and management in the interface.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

Adobe Journey Optimizer now provides an MCP (Model Context Protocol) server that surfaces campaign, loyalty, channel configuration, and sandbox operations directly inside any MCP-compatible application. With this integration, different personas can collaborate around the same orchestration data. Instead of writing queries against the Adobe Journey Optimizer REST API or navigating multiple UI screens, you can describe your intent conversationally and let the LLM invoke the appropriate MCP tools. This capability is currently available in Claude Web and Desktop.

This capability is available to all customers in Public Beta.

Sandbox Tooling now supports packaging and copying orchestrated campaigns from one sandbox to another. This eliminates the need to manually rebuild campaigns in each environment. When a campaign is packaged, its core dependent objects such as merge policies, messages, are automatically included, so the imported campaign arrives ready to configure and validate. To protect production environments, all imported campaigns land in draft status in the target sandbox, giving teams a review and approval step before any campaign goes live.

Orchestrated campaigns now support an Incremental query activity that targets only profiles or events that are newly eligible since the last execution.

This keeps recurring campaigns focused on net-new audiences (new sign-ups, newly qualified loyalty members, and similar segments) while reducing query workloads and avoiding redundant sends over time.

You can now use AI models in your ranking formulas to automatically boost journey priority scores based on customer profile attributes and contextual factors, ensuring customers enter the most relevant journeys.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

The Adobe Express integration in Adobe Journey Optimizer lets you use Adobe Express's editing tools directly during content creation, enabling you to resize, remove backgrounds, crop, and convert assets to JPEG or PNG.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: April 23, 2026

Adobe Journey Optimizer now includes a new capability that ensures your emails are optimally structured for AI-powered inboxes such as Apple Intelligence and Google Gemini in Gmail.

As AI assistants increasingly control how recipients read and act on email, this feature helps you generate and author content that performs well across downstream AI tasks including summarization, triage, prioritization, and intent extraction.

For more information, refer to Optimize email for AI inboxes.

Availability date: April 17, 2026

Adobe Journey Optimizer now includes AI Assistant directly in the personalization editor that converts natural-language prompts into valid personalization expressions and conditional logic, no syntax expertise required. Describe the personalization you want to achieve, and AI generates ready-to-use code you can apply immediately or refine through follow-up prompts.

The assistant also works in reverse. Select any existing expression and ask it to explain the logic, identify issues, or suggest improvements. This makes it useful not just for authoring new expressions, but for reviewing and debugging existing ones across your team.

For more information, refer to AI Assistant for Personalization Expressions.

Availability date: April 13, 2026

Use the new Optimize node to run A/B tests or multi-armed bandit experiments to determine the best path to meet your business-centric KPIs. This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

As part of the General Availability, this release introduces experiment type selection (A/B or multi-armed bandit) and Scale the winner for unitary journeys.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

Inbox is a mobile functionality, available with Content Cards, that enables customers to create a centralized location within their app or website to display messages sent to their users. This extends the lifetime of marketing communications by ensuring messages remain accessible even after they are dismissed.

For more information, refer to the detailed documentation.

Availability date: April 7, 2026

You can now use Decisioning to personalize and optimize the content of your email messages. Leverage Priority Scores, Formulas, or AI Models to display the most relevant offers and content to each recipient.

Previously released in Limited Availability, this capability is now available to all environments (General Availability). With this General Availability release, mirror pages are now supported.

For more information, refer to the detailed documentation.

Availability date: April 6, 2026

URL parameters in tracking and landing page links added to your email messages can now be encrypted, providing an additional layer of security for sensitive parameter data.

• Register and manage encryption keys in the dedicated Administration registry.
• Use the new `Encrypt` helper function in expressions to encrypt sensitive data in URLs for the query parameters you want to protect at render time.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

You can now convert images into email content templates directly in Journey Optimizer. Use AI-powered analysis to automatically generate structured HTML templates from visual references, significantly reducing email design time.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

With Journey Optimizer, you can capture profile attributes through your landing pages.

Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.

Previously released in Limited Availability for customers in the United States and Australia, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 26, 2026.

A new Test activity is now available in Orchestrated Campaigns. This activity routes workflow execution to different branches based on defined conditions, enabling you to validate campaign logic and configurations before activating live deliveries.

For more information, refer to the detailed documentation.

A new Dataset lookup activity in journeys lets you dynamically retrieve data from Adobe Experience Platform record datasets at runtime — giving you access to information that is not part of the profile or event payload, so customer interactions stay relevant and timely.

Previously released in Limited Availability to a restricted set of organizations, the Dataset lookup activity in journeys is now available to all customers entitled to [dataset lookup](../data/lookup-aep-data.md), while remaining in Limited Availability.

For more information, refer to the detailed documentation.

Following the General Availability of the Action activity in February 2026, legacy native channel activities (Email, Push, SMS, In-app, Web, Code-based experience, and Content Card) in the journey canvas are now deprecated.

You must now use the single Action activity to configure all channel actions, replacing the need for separate channel-specific nodes.

Existing journeys using legacy channel activities continue to function without any changes or migration required.

For more information, refer to the detailed documentation.

Advanced HTML mode for email content templates lets you edit the HTML source of your content in the Email Designer, add advanced expressions (such as conditions) in the source, and toggle between HTML view and Desktop view without losing your changes.

This capability is available in content templates for the Email channel only. It is currently in Limited Availability — contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: March 10, 2026

Enable seamless integration of standard and custom Firefly models, along with approved third-party image models, to provide greater flexibility, control, and brand alignment when generating images.

Choose the right model for your needs:

• Adobe model (powered by Firefly Image Model 4) for immediate image generation without additional setup
• Partner model (powered by Gemini 2.5 Flash) for specialized capabilities
• Custom models (brand-specific models trained on your own assets) for on-brand generation that aligns precisely with your brand identity, style, and visual guidelines.

For more information, refer to the detailed documentation.

Availability date: March 2, 2026

Bring real-time experiences directly to your customers' Lock Screens and Dynamic Island with iOS Live Activity in Adobe Journey Optimizer. Deliver live updates, from order tracking and flight status to event countdowns, live scores and delivery progress, without requiring users to open your app. Keep your audience informed and engaged at exactly the right moment, right where they are.

Previously released in beta, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 3, 2026

Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer and enables you to analyze journeys through a natural language interface. You can now also generate and manage channel-specific content directly in Journey Agent, creating content for channels such as email and push, applying and previewing templates, refining tone and style through prompts, and opening content in Content Designer for in-context editing.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 4, 2026

Journey Optimizer now allows you to monitor the health, training status, and performance of your Decisioning AI models. This allows you to verify training success, troubleshoot failures, and understand impact on your outcomes in order to select the best offers for each customer using AI. Note that this capability is available for Decisioning only (not for legacy Decision Management models).

This capability is currently available for personalized optimization models only (not auto-optimization).

For more information, refer to the detailed documentation.

Availability date: March 9, 2026

Orchestrated campaigns can now be triggered via an API signal. To set this up, configure the target campaign as Triggered by a signal, publish it, then fire it using an API call. Any parameters included in the API call are available as variables within the running campaign. Note that signal-triggered orchestrated campaigns remain batch campaigns and are distinct from API-triggered campaigns.

For more information, refer to the detailed documentation.

In Orchestrated campaigns, you can now set a channel activity to the Transactional category. This applies transactional channel configurations to that activity and is useful when business rules should not apply or when customers' opt-in is not required.

For more information, refer to the detailed documentation.

This capability will be gradually rolled out to all regions over the next few days.