Documentation Journey Optimizer Journey Optimizer Guide

Release notes

Last update: April 2, 2025

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Release Notes

Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.

April '25 updates

Improvements

Content management

To easily manage your content templates and fragments, you can now use folders to organize them more effectively into a structured hierarchy.

Learn more in the Content templates and Fragments sections.

AVAILABILITY

This improvement is only available for a set of organizations (Limited Availability).

March '25 release notes

New capabilities

New capabilities coming with this release are detailed below.

Integration with Dynamic Media (Limited Availability)
Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to: Centrally manage assets with real-time updates Modify your assets settings such as width and height instantly Customize Dynamic Media templates by updating your content and adding personalization fields This integration is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative. For more information, refer to the detailed documentation.

Integration with Dynamic Media (Limited Availability)

Dynamic media assets are now directly available and accessible in Journey Optimizer. This integration enables you to:

Centrally manage assets with real-time updates
Modify your assets settings such as width and height instantly
Customize Dynamic Media templates by updating your content and adding personalization fields

This integration is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Integration with Adobe GenStudio (Limited Availability)
To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities. The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability). For more information, refer to the detailed documentation.

Integration with Adobe GenStudio (Limited Availability)

To enhance marketing efficiency and to maintain brand consistency, you can now seamlessly integrate GenStudio for Performance Marketing experiences with Journey Optimizer. This enable you to leverage GenStudio's AI-power content creation alongside Journey Optimizer's advanced orchestration capabilities.

The use of the GenStudio integration in Journey Optimizer is currently unavailable for use with the Healthcare Shield or Privacy and Security Shield (Limited Availability).

For more information, refer to the detailed documentation.

Improvements

Personalization editor (availability date: March 12)

The Journey Optimizer personalization editor has been updated with new capabilities:

Updated Code Editor Design – A cleaner, modern interface for improved usability and focus.
Search and Replace – Added functionality to quickly find and replace content within the editor.
Undo and Redo Support – Allows you to easily revert or reapply changes.
Customizable Font Size – Enables adjustment of the editor’s font size for better readability.
Inline JSON Validation – Provides real-time client-side validation for JSON content to speed up error detection.
Auto-Complete for Profile and Context Attributes – Offers smart suggestions to streamline content creation.
Enhanced Syntax Highlighting – Improves readability by making code structure more visually distinct.

Video showing new feature in the Personalization Editor

For more information, refer to the detailed documentation.

Approvals

When defining the conditions for an approval policy, you now have the option to filter by Tag and/or Object Category.

For more information, refer to the detailed documentation.

Configuration

You can now assign Adobe Experience Platform Unified Tags to channel configurations. This allows you to easily classify them, and improve search and navigation in all lists. Learn more
When setting up or editing an email subdomain in Journey Optimizer, you can now choose to manage the associated DMARC record on your own, if available on the parent domain. Learn more

Business rules

You can now use daily frequency capping in journeys and campaigns with batch segmentation. To ensure accuracy for daily frequency capping rules, make sure you choose the highest priority namespace while authoring a campaign or journey. Learn more on namespace priority in the Platform Identity Service guide

As a reminder, daily frequency capping in rule sets is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information on business rules, refer to the detailed documentation.

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