Release notes release-notes

Adobe Journey Optimizer now includes a new capability that ensures your emails are optimally structured for AI-powered inboxes such as Apple Intelligence and Google Gemini in Gmail.

As AI assistants increasingly control how recipients read and act on email, this feature helps you author content that performs well across downstream AI tasks including summarization, triage, prioritization, and intent extraction.

For more information, refer to the detailed documentation.

Availability date: April 3, 2026

URL parameters in tracking and landing page links added to your email messages can now be encrypted, providing an additional layer of security for sensitive parameter data.

• Register and manage encryption keys in the dedicated Administration registry.
• Use the new `Encrypt` helper function in expressions to encrypt sensitive data in URLs for the query parameters you want to protect at render time.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

You can now convert images into email content templates directly in Journey Optimizer. Use AI-powered analysis to automatically generate structured HTML templates from visual references, significantly reducing email design time.

Previously released in Limited Availability, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 31, 2026

With Journey Optimizer, you can capture profile attributes through your landing pages.

Create, design and manage custom forms tailored to your needs based on a specific dataset. You can then leverage these forms in landing pages to add the profile attributes of your choice into the dataset defined for each form.

Previously released in Limited Availability for customers in the United States and Australia, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 26, 2026.

A new Test activity is now available in Orchestrated Campaigns. This activity routes workflow execution to different branches based on defined conditions, enabling you to validate campaign logic and configurations before activating live deliveries.

For more information, refer to the detailed documentation.

A new Dataset lookup activity in journeys lets you dynamically retrieve data from Adobe Experience Platform record datasets at runtime — giving you access to information that is not part of the profile or event payload, so customer interactions stay relevant and timely.

Previously released in Limited Availability to a restricted set of organizations, the Dataset lookup activity in journeys is now available to all customers entitled to [dataset lookup](https://experienceleague.adobe.com/data/lookup-aep-data.html?lang=en), while remaining in Limited Availability.

For more information, refer to the detailed documentation.

Following the General Availability of the Action activity in February 2026, legacy native channel activities (Email, Push, SMS, In-app, Web, Code-based experience, and Content Card) in the journey canvas are now deprecated.

You must now use the single Action activity to configure all channel actions, replacing the need for separate channel-specific nodes.

Existing journeys using legacy channel activities continue to function without any changes or migration required.

For more information, refer to the detailed documentation.

Advanced HTML mode for email content templates lets you edit the HTML source of your content in the Email Designer, add advanced expressions (such as conditions) in the source, and toggle between HTML view and Desktop view without losing your changes.

This capability is available in content templates for the Email channel only. It is currently in Limited Availability — contact your Adobe representative to gain access.

For more information, refer to the detailed documentation.

Availability date: March 10, 2026

Enable seamless integration of standard and custom Firefly models, along with approved third-party image models, to provide greater flexibility, control, and brand alignment when generating images.

Choose the right model for your needs:

• Adobe model (powered by Firefly Image Model 4) for immediate image generation without additional setup
• Partner model (powered by Gemini 2.5 Flash) for specialized capabilities
• Custom models (brand-specific models trained on your own assets) for on-brand generation that aligns precisely with your brand identity, style, and visual guidelines.

For more information, refer to the detailed documentation.

Availability date: March 2, 2026

Bring real-time experiences directly to your customers' Lock Screens and Dynamic Island with iOS Live Activity in Adobe Journey Optimizer. Deliver live updates, from order tracking and flight status to event countdowns, live scores and delivery progress, without requiring users to open your app. Keep your audience informed and engaged at exactly the right moment, right where they are.

Previously released in beta, this capability is now available to all environments (General Availability).

For more information, refer to the detailed documentation.

Availability date: March 3, 2026

Powered by Adobe Experience Platform Agent Orchestrator, Journey Agent is available in Journey Optimizer and enables you to analyze journeys through a natural language interface. You can now also generate and manage channel-specific content directly in Journey Agent, creating content for channels such as email and push, applying and previewing templates, refining tone and style through prompts, and opening content in Content Designer for in-context editing.

This capability is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

For more information, refer to the detailed documentation.

Availability date: March 4, 2026

Journey Optimizer now allows you to monitor the health, training status, and performance of your Decisioning AI models. This allows you to verify training success, troubleshoot failures, and understand impact on your outcomes in order to select the best offers for each customer using AI. Note that this capability is available for Decisioning only (not for legacy Decision Management models).

This capability is currently available for personalized optimization models only (not auto-optimization).

For more information, refer to the detailed documentation.

Availability date: March 9, 2026

Orchestrated campaigns can now be triggered via an API signal. To set this up, configure the target campaign as Triggered by a signal, publish it, then fire it using an API call. Any parameters included in the API call are available as variables within the running campaign. Note that signal-triggered orchestrated campaigns remain batch campaigns and are distinct from API-triggered campaigns.

For more information, refer to the detailed documentation.

In Orchestrated campaigns, you can now set a channel activity to the Transactional category. This applies transactional channel configurations to that activity and is useful when business rules should not apply or when customers' opt-in is not required.

For more information, refer to the detailed documentation.

This capability will be gradually rolled out to all regions over the next few days.

Inbox is a mobile functionality, available with Content Cards, that enables customers to create a centralized location within their app or website to display messages sent to their users. This extends the lifetime of marketing communications by ensuring messages remain accessible even after they are dismissed.

Availability date: April 7, 2026

Use the new Optimize node to target specific audiences or run A/B tests to determine the best path to meet your business-centric KPIs. This tool allows you to test and vary, and customize communications, sequencing, and timing to best reach your customers.

Previously released in Limited Availability, this capability is now available to all environments (General Availability). Learn more

As part of the General Availability, this release introduces experiment type selection (A/B or multi-armed bandit) and Scale the winner for unitary journeys.

Availability date: April 7, 2026

You can now use Decisioning to personalize and optimize the content of your email messages. Leverage Priority Scores, Formulas, or AI Models to display the most relevant offers and content to each recipient.

Previously released in Limited Availability, this capability is now available to all environments (General Availability). With this General Availability release, mirror pages are now supported.

Availability date: April 3, 2026