Release notes
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- Release Notes
Adobe Journey Optimizer continuously delivers new features, enhancements to existing features, and bug fixes. All changes are consolidated on the last week of each month in these release notes. Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
May '25 updates
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Pills activation for personalization - Availability date: May 5, 2025
A new “Pills” button has been added to the personalization editor. When enabled, profile and contextual attributes display as pills, enhancing the readability of your code. Read more
AVAILABILITYThis capabilitity will be gradually rolled out to all environments over the next 30 days.
April '25 release notes
Release date: April 29-30, 2025
New capabilities
New capabilities coming with this release are listed below.
A personalization playground is now available, where you can experiment with personalization expressions. It allows you to explore sample templates and payloads to help you get started and try out your own personalization expressions.
For more information, refer to the detailed documentation.
Availability date: April 24, 2025
Adobe Journey Optimizer has expanded its cross-channel capabilities to include support for the LINE channel. This enhancement allows you to create, edit, and preview LINE experiences enabling more personalized and engaging interactions. With LINE, you can connect with more customers, send relevant content, and improve your engagement.
The LINE channel is enabled for Adobe Journey Optimizer customers upon request. Contact Adobe Customer Care or your Adobe representative to activate the feature for your organization.
For more information, refer to the detailed documentation.
Journey metrics are now available, allowing you to measure the impact of your activities across the key metrics of your business and to provide clearer insights into your performance.
For more information, refer to the detailed documentation.
Availability date: April 9, 2025
Adobe Journey Optimizer now integrates with Adobe Express, enabling you to seamlessly connect your creative assets with journey orchestration. This integration simplifies the process of designing and deploying personalized content across campaigns.
This integration only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative
For more information, refer to the detailed documentation.
For daily-scheduled journeys, a new option allows you to define a time window of up to 6 hours to wait for audience data from batch segmentation jobs, ensuring journeys run with the most up-to-date data or are skipped if not ready. The Trigger after batch audience evaluation option is only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
For more information, refer to the detailed documentation.
The Brand alignment score feature offers clear feedback directly in the email designer, helping you see whether your content aligns with your brand's tone, style, and guidelines. This feature is available in Beta.
For more information, refer to the detailed documentation.
Improvements
Campaigns preview API
New APIs are available to preview campaigns, in addition to existing proof-sending capabilities. Read more.
Sandbox Tooling
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Sandbox tooling for custom actions
Custom actions are now included in the list of Adobe Journey Optimizer objects that can be copied using the sandbox tooling feature, streamlining testing and deployment. Read more
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Sandbox tooling for campaigns - Availability date: April 3, 2025
You can now copy campaigns across multiple sandboxes by using package export and import capabilities. Campaigns are copied along with all items related to the profile, audience, schema, inline messages, and dependent objects. Some items are not copied, such as decision items, data usage labels, and language settings. Read more
Personalization
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New contextual attribute
A new contextual attribute, Message Profile Id, is now available to select from the personalization editor. This is a message-oriented attribute identifying uniquely each message sent to each targeted profile in a delivery. This unique identifier can be used for example as a URL tracking parameter to distinguish each link opened or clicked by recipients.
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Populated attributes in attributes pane - Availability date: April 2, 2025
The attributes pane in the personalization editor now shows only populated attributes by default. To view all attributes, use the settings button to toggle off the Show only populated attributes option. Read more
Email channel
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Personalized URL tracking - Availability date: April 30, 2025
For increased flexibility and control over your email settings, you can now personalize all your URL tracking parameters at once at the email channel configuration level, instead of doing it in the Email designer for each link in your content. Read more
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Email Designer - Availability date: April 1, 2025
To enhance accessibility in Journey Optimizer, two new fields are now available in the Email Designer: they correspond to the
<title>element andlangattribute in the<html>element of your email content. You can define these settings in addition to the Preheader field, in the email Body section. Read more
Use case playbooks
- Playbooks authoring and sharing (Beta) - You can now create, manage, and share your own use case playbooks. This capability is currently available to all customers as a public beta. Read more
Navigation
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Content management - Availability date: April 2, 2025
To easily manage your content templates and fragments, you can now use folders to organize them more effectively into a structured hierarchy. Learn more in the Content templates and Fragments sections.
AVAILABILITYThis improvement is only available for a set of organizations (Limited Availability).