Release notes release-notes
Adobe Journey Optimizer follows a continuous delivery model, allowing Adobe to deliver new features, enhancements, and fixes on an ongoing basis. This approach enables a scalable, phased rollout of capabilities to ensure performance and stability across all environments.
Because of this model, release notes are updated between monthly releases. A dedicated Latest updates section highlights new capabilities and improvements as they are deployed to production—so you are always informed of all changes in real time.
Adobe Journey Optimizer is built natively on Adobe Experience Platform and inherits from its latest innovations and improvements. Learn more about these changes in Adobe Experience Platform Release Notes.
October '25 release notes oct-25-10-rn
Release date: October 22, 2025
New capabilities oct-25-10-features
Quiet hours let you define time-based exclusions for Email, SMS, Push, and WhatsApp channels. They ensure that no messages are sent during specific periods of time, helping you respect customer preferences and compliance requirements.
You can apply quiet hours through rule sets, which can be assigned to individual actions in campaigns or journeys for precise control.
Quiet hours rules are currently only available for a set of organizations (Limited Availability). To be added to the waitlist, contact your Adobe representative.
For more information, refer to the detailed documentation.
Availability date: October 22, 2025
To save you time and effort, Journey Optimizer now allows you to create reusable rules from a dedicated UI menu and leverage them when building targeting, either as part of content Optimization in a campaign or a journey, either in the Optimize journey activity.
Targeting rules are currently in Limited Availability. Contact your Adobe representative to gain access. Please note this capability is only available to organizations that have purchased the Decisioning add-on offering. It will be progressively rolled out to all customers.
For more information, refer to the detailed documentation.
Availability date: October 22, 2025
New pre-configured alerts are available to monitor your journey execution:
- Profile Discard Rate Exceeded: Ratio of profile discards to entered profiles over the last 5 mins exceeded threshold
- Custom Action Error Rate Exceeded: Ratio of custom action errors to successful HTTP calls over the last 5 mins exceeded threshold
- Profile Error Rate Exceeded: Ratio of profiles-in-error to entered profiles over the last 5 mins exceeded threshold.
You can modify threshold values and subscribe to individual journey-level alerts vs globally.
For more information, refer to the detailed documentation.
Availability date: October 14, 2025
A new `executionMetadata` helper function is available in the personalization editor. It allows you to append contextual information to any native action and capture it in a dataset for export to external systems.
This capability is available in Limited Availability. Contact your Adobe representative to gain access.
For more information, refer to the detailed documentation.
Availability date: October 13, 2025
Journey Optimizer Experimentation Accelerator now includes the Experimentation Agent, an AI-powered, conversational tool that lets you interact with your experiments, insights, and opportunities. It enhances Journey Optimizer Experimentation Accelerator experience, helping you run experiments more efficiently, uncover what works, and discover where to optimize next.
For more information, refer to the detailed documentation.
Availability date: October 10, 2025
You can now attach a static PDF file to an email message sent with Journey Optimizer.
- You can send up to 6 messages with a PDF attachement per profile per year.
- The maximum allowed file size for each attachment is 5 MB.
- For any additional size or volume, you can purchase the PDF Attachments add-on. For more details, contact your Adobe representative.
Previously released in Limited Availability, this capability is now available to all environments (General Availability).
For more information, refer to the detailed documentation.
Availability date: Sept 30, 2025
A new Journey Optimizer API is now available to retrieve journeys and their associated objects such as campaigns and surfaces.
For more information, refer to the detailed documentation
Availability date: Sept 25, 2025
Improvements updates-improvements
Execution field for WhatsApp Channel
In addition to Email and SMS, you can know update the default execution field for your WhatsApp deliveries at the sandbox level. It is also possible to override the execution field set globally by changing it in the WhatsApp journey activity advanced parameters or in the WhatsApp channel configuration. Read more
Availability date: October 22, 2025
Custom attributes support for Mailto (unsubscribe) address
With Journey Optimizer, if you are managing consent outside of Adobe, you can set external custom endpoints by defining your own one-click unsubscribe link and a custom unsubscribe email address in the email configuration. When your recipients click the unsubscribe link, Journey Optimizer appends some default profile-specific parameters to the consent update event.
To further personalize your custom endpoints, you can now define custom attributes that will be also appended to the consent event. Read more
Availability date: October 6, 2025
Coming soon oct-25-10-soon
In the next few days, the following capabilities and enhancements are scheduled for release. Information is subject to change. Updated links, screens, and documentation will be shared once these updates are live in production.
New capabilities oct-25-10-soon-features
You can now quickly apply pre-approved themes to ensure brand consistency across all emails, speed up your campaign creation process, and independently produce high-quality emails while reducing dependency on design teams.
Previously released in beta version, this capability is now available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.
Improvements oct-25-10-soon-improvements
Decisioning in emails through AI models
You can now use AI models to optimize the best content in your email through the use of Decisioning. For example, this capability allows you to offer the best content based on custom events such as Purchases, Button Clicks, Add to Cart, etc.