Release notes release-notes

If you are sending email on a brand new IP address, you can now easily perform IP warmup workflows directly from the user interface. Adobe Journey Optimizer offers a standardized and efficient way to warm up your IP adresses that follows the best practices for optimal deliverability.

You can now configure additional SMS providers within Journey Optimizer, in addition of the default providers Sinch, Infobip, and Twilio.

Federated Audience Composition is now available in Adobe Journey Optimizer. It allows enterprises to compose data for better utilization across various use cases. With this new approach, as a Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to build and enrich Adobe Experience Platform audiences and attributes all in one system.

You can now define specific fields in a fragment that can be edited when the fragment is added to a campaign or journey. This allows for the adjustment of content portions at the time of use, providing flexibility to override default values with context-specific details.

For more information, refer to the detailed documentation.

Journey Optimizer reporting comes with an improved interoperability with Customer Journey Analytics capabilities, standardizing reporting across both platforms and improving data consistency and reliability. This seamless integration between Journey Optimizer and Customer Journey Analytics provides a clearer view of performance metrics, enabling users to make more informed decisions.

For more information, refer to the detailed documentation.

The AI Assistant is a user interface feature that you can use to navigate and understand Adobe concepts and get operational insights for your specific environment. It is available in several products across Adobe Experience Cloud, including Adobe Journey Optimizer.

For more information, refer to the detailed documentation.

You can now effortlessly create content in multiple languages within a single campaign or journey. With this feature, you can switch between languages when editing your campaign or your journey, streamlining the entire editing process and improving your capability to efficiently manage multilingual content.

Multilingual content is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.

Already available in campaigns, Adobe Journey Optimizer now supports experiments in journeys. Experiments are randomized trials, which in the context of online testing, means that you expose some randomly selected users to a given variation of a message, and another randomly selected set of users to some other variation or treatment. After exposure, you can then measure the outcome metrics you are interested in, such as opens of emails, subscriptions, or purchases.

Experimentation in journeys is currently only available for a set of organizations (Limited Availability). To gain access, contact your Adobe representative.