Destinations

Use destinations to activate audiences and export data from Experience Platform to supported advertising, marketing, and storage services.

New or updated destinations

FeatureDescription
Beta 6sense AccountActivate account audiences from Adobe Real-Time CDP B2B Edition to 6sense as segments created through the API. Use the segments for ad campaigns, AI email, and account prioritization. You need a 6sense account with Segments API access enabled. This destination is in beta and rolls out during the week of October 26, 2026. To request access, contact your Adobe account representative.
The Trade Desk Third-Party AudiencesSend audiences from Adobe Real-Time CDP to the Data Marketplace in The Trade Desk. Buyers can then license your audiences and target them in programmatic campaigns. The destination supports TDID, GAID, IDFA, and UID2 identities. This destination is available only to data providers based in the United States. This update rolls out during the week of October 26, 2026.
The Trade Desk - CRM update for UID2 conversionConvert email addresses and phone numbers to UID2 before activation. In the Mapping step, select one of four new target identity namespaces: email_to_uid2, hashed_email_to_uid2, phone_to_uid2, or hashed_phone_to_uid2. These namespaces are available only in the The Trade Desk - CRM (NAMER & APAC) destination. They are not available in the The Trade Desk - CRM (EU) destination. This update rolls out during the week of October 26, 2026.

New or updated functionality

FeatureDescription
When to activate general availabilityControl which profile change types trigger exports to a destination. Enable or disable two trigger types per dataflow: attribute changes and identity changes. Segmentation changes are always on and all three triggers are enabled by default.
Manual deletion from Data Landing ZoneDelete exported files manually from your Data Landing Zone destination before automatic deletion. Manual deletion supports Azure and Amazon Web Services. Files that you do not delete manually are automatically deleted after seven days.

For more information, read the destinations overview.

Process Manager

Use Process Manager to define and coordinate data workflows across Experience Platform services.

AVAILABILITY
Process Manager is in beta. The feature and documentation are subject to change.

Create workflows that connect data ingestion, Data Distiller queries, segmentation, profile exports, and destination activation. Schedule workflows and monitor execution across the connected tasks.

To learn more about Process Manager, read the Process Manager overview.

Privacy Service

Use Privacy Service to manage privacy requests and ensure compliance with data protection regulations. The service allows you to handle requests such as data access, deletion, and consent management across your organization.

New or updated features

FeatureDescription
India Digital Personal Data Protection Act supportPrivacy Service now supports requests under the India Digital Personal Data Protection Act. You can select India when you create a privacy request in the Privacy Service UI or API.
Sandbox-specific data lake privacy requestsYou can now use the optional sandboxIds property to limit Experience Platform data lake privacy processing to specific sandboxes in your organization. If you omit the property, data lake processing continues to apply across the organization. Sandbox scoping applies only to the data lake product.

Query Service

Use Query Service to explore and validate Experience Platform data with SQL.

Fixes and improvements

FixDescription
XDM row validation error referenceUse the INGEST-####-400 error reference to identify the XDM constraint that caused a write to fail. Follow the guidance to correct the data and retry the query. This documentation update does not change query behavior.

For more information, read the Query Service overview.

Real-Time Customer Profile

Use Real-Time Customer Profile to combine customer data from online and offline channels. Include data from customer relationship management systems and third parties. Build a unified view of each customer to deliver consistent, relevant experiences across channels.

New or updated features

FeatureDescription
Beta Real-Time Customer Profile support for unstructured dataUse conversational and other unstructured customer data in Real-Time Customer Profile. Understand customer intent, personalize conversations, and activate intent in real time. For more information, read the personalize customer conversations using Real-Time Customer Profile with unstructured data guide.

For more information, read the Real-Time Customer Profile overview.

Sources

Use source connections to bring data from supported external systems into Experience Platform.

New or updated sources

SourceDescription
Azure Event Hubs network access updateAllowlisting the Experience Platform virtual network is deprecated. Azure no longer supports adding the Experience Platform subnet as a virtual network rule for new Event Hubs namespaces. This restriction also applies when you update the network rules of an existing namespace. If you need firewall restrictions or cannot allow public network access, contact Adobe Customer Care. The streaming IP allowlist documentation no longer lists Azure Event Hubs.
Delta Sharing availabilityThe limited beta for the Delta Sharing source concluded on August 1, 2026. General availability is currently planned for 2027. The documentation no longer includes instructions for requesting beta access.

For more information, read the sources overview.

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