Adobe Experience Platform release notes
CREATED FOR:
- Developer
- User
- Admin
- Leader
Release date: March 26, 2025
Updates to existing features and documentation in Adobe Experience Platform:
Dashboards
Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
New or updated features
| Feature | Description |
|---|---|
| Metrics-based license usage dashboard | The license usage dashboard now includes a streamlined UI with two tabs: Metrics and Products. The new Metrics tab offers a consolidated view of all trackable license metrics across your purchased products. Each metric includes an inline info icon displaying descriptions and associated products. Users can select Production or Development sandboxes, view historical usage trends in interactive charts, and export sandbox-specific data as CSV files. These updates streamline license tracking and provide clearer insights. Learn more in the license usage dashboard guide for more details. |
| Updated prediction frequency | The license usage dashboard now provides more accurate insights into projected consumption by updating usage predictions weekly instead of monthly. These forecasts show estimated usage over the next six weeks based on recent trends. This change allows for faster decision-making, earlier intervention, and improved license planning. See the license usage dashboard guide for details. |
| Updated metric descriptions in UI | Metric definitions in the license usage dashboard have been revised for clarity and consistency. You can now view updated descriptions directly in the dashboard using inline info icons next to each metric in the Metrics tab. These updates make it easier to understand how metrics are tracked and which products they apply to. See the license usage dashboard guide for more details. |
For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.
Destinations
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
| Destination | Description |
|---|---|
| Demandbase People connection | Use the Demandbase People connection to activate profiles for your Demandbase campaigns for audience targeting, personalization, and suppression. |
| Bombora account connection | Use the Bombora connection to activate profiles for your Bombora campaigns for audience targeting, personalization, and suppression, based on account audiences. |
| Airship Attributes upgrade |
Starting March 25, 2025, you can see two Airship Attributes cards side-by-side in the destinations catalog. This is due to an internal upgrade to the destinations service. The existing Airship Attributes destination connector has been renamed to (Deprecated) Airship Attributes and a new card with the name Airship Attributes is now available to you.
|
New or updated functionality
Before this update, Identities failed included all activation retries. After this update, only the last activation retry is included in the total count.
This enhancement applies to all streaming destinations.
Following this enhancement, users of streaming destinations may see an expected drop in their Identities failed count.
When exporting data to the Amazon Kinesis, HTTP API, Azure Event Hubs, and Adobe Target destinations, you can now select map-type fields for export in the mapping step of the activation workflow.
For more information, read the destinations overview.
Federated Audience Composition
For information on the latest updates for Federated Audience Composition, read the dedicated release notes here.
Segmentation Service
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
For more information on Segmentation Service, please see the Segmentation overview.
Sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Use sources in Experience Platform to ingest data from an Adobe application or a third-party data source.
New sources
The Bombora Intent source is now available in the sources catalog. Use this source to:
- Integrate Bombora’s Company Surge Intent data to identify accounts actively researching your products or services.
- Prioritize in-market accounts to create precise segments and execute hyper-targeted ABM campaigns, ensuring your marketing efforts focus on those account most likely to convert.
- Leverage intent-driven strategies to optimize ad spend, boost engagement, and maximize ROI.
For more information, read the guide on connecting your Bombora account to Experience Platform.
The Demandbase Intent¸ source is now available in the sources catalog. Use this source to:
- Integrate Demandbase’s Account Intent data to identify high-interest accounts based on real-time engagements.
- By prioritizing the strongest intent signals, you can create precise segments and deliver hyper-targeted campaigns to ensure that your marketing efforts focus on accounts most likely to convert.
- Activate intent-driven strategies to enable optimization of ad spend, increased engagement, and higher ROI.
For more information, read the guide on connecting your Demandbase account to Experience Platform.
Updated features
You can now use attribute-based access control functions against your sources dataflows. Read the following guides for more information:
For more information, read the sources overview.