Experience Platform leverages Adobe Admin Console product profiles to link users with permissions and sandboxes. Permissions control access to a variety of Experience Platform capabilities, including data modeling, profile management, and sandbox administration.
New or updated features
Feature
Description
Object-Level Access Control for Datasets
You can now apply access labels to entire datasets to control which users and applications can read or write dataset data. Use the same Adobe-defined and custom access labels available throughout Adobe Experience Platform to enforce dataset-level access restrictions. For information about applying and managing dataset labels, see the end to end guide
Use Data Governance to manage data usage policies and enforce compliance with data usage labels across Experience Platform.
New or updated features
Feature
Description
mTLS Certificate Hierarchy Update
Adobe is transitioning outbound mTLS client certificates to a new certificate authority (CA) hierarchy. If your endpoint validates Adobe’s mTLS client certificates, add the new root and intermediate CA certificates alongside the existing trusted hierarchy to prevent connection or delivery failures. See Update your trust store for Adobe’s new mTLS certificate hierarchy for more details.
Batch ingestion limits have increased to 25,000 files per batch and up to 1 TB for regular batches. Batches that exceed these limits fail at ingestion time, with updated error messages to help identify the issue.
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
Trigger an immediate, on-demand resend of an audience’s full current membership to a streaming destination without waiting for the next audience qualification or disqualification event. This update is rolling out through August 21, 2026. This feature is in private beta and available for a limited number of streaming destinations. Contact your Adobe representative to request access. {modal="regular"}
Find the destination you need faster by filtering the Browse tab of the destinations catalog by data type. This update is rolling out through August 21, 2026. {modal="regular"}
Adobe now includes your Organization ID as the sts:ExternalId in every AssumeRole call for the Amazon S3 destination’s assumed role authentication flow. Add an sts:ExternalId condition to your IAM role’s trust policy in AWS and set it to your Organization ID to strengthen the security of your assumed role connection. View the documentation for examples of how to use this feature.
Use the ZoomInfo Account Audiences destination to activate account audiences from Experience Platform to ZoomInfo for account-based marketing use cases.
Exports to the LiveRamp - Onboarding destination no longer include profiles that have exited an audience. This helps reduce your Records Under Management (RUM) count in LiveRamp. This update is rolling out through August 21, 2026.
Fixes and improvements
Fix
Description
B2B audience export fix
When you export B2B audiences to a destination, Experience Platform now sends only the audiences that have actually changed for a profile. Previously, an update to one audience caused every audience that the profile qualified for to be resent, resulting in larger exports than necessary. This aligns with the existing streaming and batch audience export behavior.
Health checks now include additional checks for the new Query Service, Merge Policies, and Segmentation categories, in addition to the existing Schemas and Identities, Ingestion, Automatic Data Expiration, and Datasets categories.
Segmentation Service segmentation-service
Use Segmentation Service to create audiences from your customer data and manage their full lifecycle in Experience Platform.
New or updated features
Feature
Description
Batch segmentation progress transparency
When a batch segmentation job is processing, you can now see the percentage of the audience that has been evaluated. This lets you better estimate the remaining time needed for the segmentation job, so you can meet your audience’s activation timeline. For more information, read the monitor audiences guide.
[Beta]{class="badge informative"} Run Now
Run Now lets you trigger audience evaluation for a specific audience on demand, without waiting for a system-defined or user-defined schedule. For more information, read the run now guide.
External account audiences (B2B)
You can now upload account audiences using the external audiences endpoint. For more information, read the external audiences endpoint guide.
Time-series custom objects (B2B)
You can now use time-series relational schemas in custom objects for segmentation use cases in Real-Time CDP B2B Edition. For more information, read the custom objects guide.
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
New or updated sources
Source
Description
New sources in GA
The following sources have been promoted from Beta to General Availability (GA):
Self-Serve Sources (Streaming SDK) are now generally available. Partners can build and configure streaming sources with secure authentication using either OAuth or HMAC-based authentication. Authentication is required for all Streaming SDK sources. HMAC authentication validates incoming events using SHA-256 signatures, while existing configuration remain compatible with the new authentication options. For more information, read the Streaming SDK documentation.
Sources compatible with TLS v1.3
The following source connectors are now compatible with Transport Layer Security (TLS) 1.3:
The IP address allowlist for Adobe Experience Platform batch sources has been updated. For the current allowlist and configuration guidance, read the guide on allowlisting IP addresses for sources.
