Adobe Experience Platform release notes

Release date: June 18, 2025

New features and updates to existing features in Adobe Experience Platform:

Access control access-control

Experience Platform leverages Adobe Admin Console product profiles to link users with permissions and sandboxes. Permissions control access to a variety of Experience Platform capabilities, including data modeling, profile management, and sandbox administration.

Key features

For more information, please see the access control overview.

Advanced data lifecycle management advanced-data-lifecycle-management

Experience Platform provides a suite of data hygiene capabilities that allow you to manage your stored data through programmatic deletions of consumer records and datasets. Using either the Data Lifecycle workspace in the UI or through calls to the Data Hygiene API, you can effectively manage your data stores. Use these capabilities to ensure that information is used as expected, is updated when incorrect data needs fixing, and is deleted when organizational policies deem it necessary.

New documentation

For more information, read the advanced data lifecycle management overview.

Catalog Service catalog-service

Catalog Service is the system of record for data location and lineage within Adobe Experience Platform. While all data that is ingested into Experience Platform is stored in the data lake as files and directories, Catalog holds the metadata and description of those files and directories for lookup and monitoring purposes.

New or updated features

Dashboards dashboards

Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.

New or updated features

For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.

Data Governance data-governance

Adobe Experience Platform Data Governance is a series of strategies and technologies used to manage customer data and ensure compliance with regulations, restrictions, and policies applicable to data usage. It plays a key role within Experience Platform at various levels, including cataloging, data lineage, data usage labeling, data access policies, and access control on data for marketing actions.

New features

For more information, read the data governance overview.

Destinations destinations

Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.

New destinations

New or updated functionality

For more information, read the Destinations overview.

Federated Audience Composition fac

Federated Audience Composition allows enterprises to compose data for better application across various use cases. With this new approach, as an Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to create and enrich Adobe Experience Platform audiences and attributes all in one system.

For more information, read the Federated Audience Composition documentation.

Privacy Service privacy

Several legal and organizational regulations give users the right to access or delete their personal data from your data stores upon request. Adobe Experience Platform Privacy Service provides a RESTful API and user interface to help you manage these data requests from your customers. With Privacy Service, you can submit requests to access and delete private or personal customer data from Adobe Experience Cloud applications, facilitating automated compliance with legal and organizational privacy regulations.

New features

See the Privacy Service overview for more information on the service.

Sandboxes sandboxes

Adobe Experience Platform is built to enrich digital experience applications on a global scale. Companies often run multiple digital experience applications in parallel and need to cater for the development, testing, and deployment of these applications while ensuring operational compliance.

New or updated features

For more information on sandboxes, read the sandboxes overview.

Segmentation Service segmentation-service

Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Audiences can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.

New or updated features

Sources sources

Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.

Updated features

For more information, read the sources overview.