Adobe Experience Platform release notes
Release date: September 24, 2024
Updates to existing features and documentation in Adobe Experience Platform:
Alerts :headding-anchor:alerts
Experience Platform allows you to subscribe to event-based alerts for various Platform activities. You can subscribe to different alert rules through the Alerts tab in the Platform user interface, and can choose to receive alert messages within the UI itself or through email notifications.
New or updated features
You can now configure alert thresholds offering greater flexibility to tailor alerts to your specific needs for the following alert types:
- Segment Job Delay
- Segment Export Delay
- Destination Flow Run Delay
- Identity Service Flow Run Delay
- Profile Flow Run Delay
- Sources Flow Run Delay
- Query Run Delay
- Activation Skip Rate Exceeded
- Sources Ingestion Error Rate Exceeded
Audit event information alerts are now available for subscription for the following alert rules:
- Audience create
- Audience update
- Audience delete
- Dataset create
- Dataset update
- Dataset delete
- Schema create
- Schema update
- Schema delete.
For more information about alerts, read the Observability Insights overview.
Dashboards :headding-anchor:dashboards
Experience Platform provides multiple dashboards through which you can view important insights about your organization’s data, as captured during daily snapshots.
New or updated features
For more information on dashboards, including how to grant access permissions and create custom widgets, begin by reading the dashboards overview.
Data Prep :headding-anchor:data-prep
Use data prep to map, transform, and validate data to and from Experience Data Model (XDM).
New or updated features
You can now use the following array functions for Destinations use cases:
array_to_string
filterArray
transformArray
flattenArray
For more information, read the the data prep functions guide.
For more information on Data Prep, read the Data Prep overview.
Destinations :headding-anchor:destinations
Updated: September 30, 2024
Destinations are pre-built integrations with destination platforms that allow for the seamless activation of data from Adobe Experience Platform. You can use destinations to activate your known and unknown data for cross-channel marketing campaigns, email campaigns, targeted advertising, and many other use cases.
New or updated destinations
countryCode
parameter into Amazon Ads. Use countryCode
in the mapping step to improve your identity match rates with Amazon.New or updated functionality
The September 2024 release of Experience Platform includes several enhancements to the dataset export feature capabilities, to better support various data egress use cases. These feature enhancements include:
- New data folder configurability options, including the option to add and remove subfolders.
- New export options including full file export (once) and the ability to specify end dates
- Note: Adobe is also introducing a default end date of May 1st 2025 for all dataset export dataflows created prior to the September release. For any of these dataflows, customers will need to update the end date in the dataflow manually before the end date, otherwise exports will stop on this date.
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For more information, read the destinations overview.
Experience Data Model (XDM) :headding-anchor:xdm
XDM is an open-source specification that provides common structures and definitions (schemas) for data that is brought into Adobe Experience Platform. By adhering to XDM standards, all customer experience data can be incorporated into a common representation to deliver insights in a faster, more integrated way. You can gain valuable insights from customer actions, define customer audiences through segments, and use customer attributes for personalization purposes.
Updated features
For more information on XDM, read the XDM System overview.
Identity Service :headding-anchor:identity-service
Use Adobe Experience Platform Identity Service to create a comprehensive view of your customers and their behaviors by bridging identities across devices and systems, allowing you to deliver impactful, personal digital experiences in real time.
Updated feature
Identity graph linking rules is a suite of tools in Identity Service that you can use to ensure accurate personalization for your users.
- You can now make use of the identity optimization algorithm to ensure that an identity graph is representative of a single person, and therefore, prevents the unwanted merging of identities on Real-Time Customer Profile.
- Configure namespace priorities to define the importance of your respective namespaces and influence how your profiles are formed and segmented.
- Use the graph simulation tool in the UI to simulate identity graphs with varying configurations.
- Use the identity settings interface to designate your unique namespace and establish priorities for all namespaces in your organization.
- Refer to the identity dashboard for metrics and trends regarding your graph data.
To try out identity graph linking rules, contact your Adobe Account Team for access to development sandboxes.
Updated documentation
For more information on Identity Service, read the Identity Service overview.
Query Service :headding-anchor:query-service
Query Service allows you to use standard SQL to query data in Adobe Experience Platform data lake. You can join any datasets from data lake and capture the query results as a new dataset for use in reporting, Data Science Workspace, or for ingestion into Real-Time Customer Profile.
Updated features
To learn more about Query Service, read the Query Service overview.
Segmentation Service :headding-anchor:segmentation-service
Segmentation Service defines a particular subset of profiles by describing the criteria that distinguishes a marketable group of people within your customer base. Segments can be based on record data (such as demographic information) or time series events representing customer interactions with your brand.
New or updated features
For more information on Segmentation Service, read the Segmentation overview.
Sources :headding-anchor:sources
Experience Platform provides a RESTful API and an interactive UI that lets you set up source connections for various data providers with ease. These source connections allow you to authenticate and connect to external storage systems and CRM services, set times for ingestion runs, and manage data ingestion throughput.
Use sources in Experience Platform to ingest data from an Adobe application or a third-party data source.
Updated feature
You can now connect your Google BigQuery account to Experience Platform using service account authentication. Read the Google BigQuery overview for more information.
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You can now elect to skip data preview when creating a source connection with the following sources:
You can skip data preview to circumvent a timeout that may occur when ingesting large batches data. Doing so may prevent the auto-validation of your calculated and required fields. If you elect to skip data preview, then you may have to manually validate your calculated and required fields during mapping.
For more information, read the sources overview.