Adobe Experience Platform documentation
Find guides, tutorials, and release information for Adobe Experience Platform, covering data collection, real-time profiles, governance, and activation.
Guides
Overview lists-documentation-1
- Experience Platform overview
Learn how Experience Platform makes it possible to deliver personalized experiences to your customers in real time, with guides and tutorials. - Experience Platform and applications
Learn how Adobe Experience Platform works together with connected applications like Real-Time CDP, Journey Optimizer, and Customer Journey Analytics. - Experience Platform integrations
Learn how Experience Platform integrates with other Adobe CX Enterprise applications to share data and extend platform capabilities. - AI Assistant
Learn how to use AI Assistant to expedite your workflow in Adobe Experience Platform and Real-Time Customer Data Platform. - Troubleshooting guide
Find answers to frequently asked questions and step-by-step guidance for troubleshooting common errors in Experience Platform. - Accessibility in Experience Platform
Learn about Experience Platform's commitment to accessible, inclusive design and features for all individuals.
Administration lists-documentation-2
- Alerts
Learn about alerts in Adobe Experience Platform, including how alert rules are structured and when notifications are triggered. - Sandboxes
Find out how sandboxes partition a Platform instance into virtual environments for development, testing, and application deployment. - Access Control
Use product profiles in Adobe Admin Console to manage user permissions and assign users to products and sandboxes in Experience Platform. - License usage
Learn about best practices and tools you can use to manage your license entitlements with Adobe Experience Platform. - Unified Tags
Use Unified Tags to manage metadata taxonomies across Experience Platform, including how to create tag categories and tags.
Applications lists-documentation-3
- Experience Platform and applications
Learn how Adobe Experience Platform works together with connected applications like Real-Time CDP, Journey Optimizer, and Customer Journey Analytics. - Real-Time Customer Data Platform (all editions)
Bring together known and anonymous data from multiple enterprise sources to build customer profiles and activate audiences to third-party destinations. - Journey Optimizer
Use Journey Optimizer to design, orchestrate, and deliver real-time, cross-channel customer journeys and offers. - Customer Journey Analytics
Use Customer Journey Analytics to explore omnichannel data, build flexible visualizations, and uncover cross-channel customer insights. - Mix Modeler
Use Mix Modeler to measure marketing campaigns and optimize media mix planning holistically across all your channels.
Data modeling lists-documentation-4
- Schemas
Explore the Experience Data Model (XDM) system in Experience Platform and learn how to use classes and field groups to standardize data.
Data collection lists-documentation-5
- Data Collection
Learn how to enable client-side data collection for the Experience Platform Edge Network and the data collection technologies it uses. - Datastreams
Learn how to configure Datastreams to route collected data to Experience Platform and other destinations you choose. - Tags (Launch)
Get access to documentation and tutorials for Tags, the tag management system built into Adobe Experience Platform. - Experience Platform Web SDK
Get access to documentation and tutorials for building implementations with Experience Platform Web SDK. - Experience Platform Mobile SDK
Get access to documentation and tutorials for Experience Platform Mobile SDK and the Places location service. - Experience Platform Edge Network server API
Use Experience Platform Edge Network server API for data collection, personalization, and advertising use cases with CX Enterprise. - Experience Platform Assurance
Use Experience Platform Assurance to inspect, simulate, and validate how you collect data and serve experiences in your mobile apps. - Experience Platform Debugger
Use Experience Platform Debugger, a browser extension for Chrome and Firefox, to examine web pages for implementation problems. - Event Forwarding
Learn how Event Forwarding lets you use the Edge Network to execute tasks without changing your existing tag implementation.
Data ingestion and management lists-documentation-6
- Catalog Service
Explore data lineage, metadata, file descriptions, directories, and datasets in the Data Lake, and learn how the Catalog Service works. - Dashboards
Learn how to visualize data in Experience Platform through customizable dashboards and shareable reports. - Data Access
Learn how to find, explore, and access ingested datasets and data assets stored in Experience Platform. - Data Ingestion
Learn how to bring your data into Experience Platform through batch or streaming ingestion methods. - Data Prep
Prepare your data for ingestion into Adobe Experience Platform and learn how Data Prep helps you map, transform, and validate data. - Dataflows
Learn about dataflows and how to configure them to move data between sources, Experience Platform, and destinations. - Datasets
Learn about datasets, the core data structures in Experience Platform for storing and organizing schema-conformant records. - Observability
Find out how to monitor Platform activities using statistical metrics and event notifications from Observability Insights. - Sources
Ingest data from a variety of sources, then learn how to structure, label, and enhance the data you've already ingested.
Customer data lists-documentation-7
- Identity Service
Use Identity Service to bridge customer identities across devices and systems to deliver personalized digital experiences. - Real-time Customer Profile
Use Real-time Customer Profile to merge known and unknown customer data into a unified view of interactions across channels. - Real-time Customer Profile data guardrails
Learn about performance and system-enforced guardrails for profile data and segmentation to ensure optimal use of Real-Time CDP. - Segmentation Service
Use Segmentation Service to build audiences from Real-time Customer Profile data using Experience Platform segment definitions or external sources. - Real-Time Customer Data Platform (all editions)
Bring together known and anonymous data from multiple enterprise sources to build customer profiles and activate audiences to third-party destinations.
Governance, privacy, and security lists-documentation-8
- Data Governance
Use Data Governance to enforce data usage restrictions through labels, marketing actions, and governance policies. - Privacy Service
Use Privacy Service to manage customer data requests and comply with privacy regulations like GDPR and CCPA. - Data Lifecycle
Delete individual records and schedule dataset expirations in Experience Platform for data cleansing and data minimization. - Audit Logs
Learn how Audit Logs let you see who performed which actions across your Adobe Experience Platform instance.
Data science and queries lists-documentation-9
- Data Science Workspace
Use Data Science Workspace to develop, train, and score machine learning models and recipes with Adobe Sensei and JupyterLab Notebooks. - Intelligent Services
Use Intelligent Services to generate AI-driven scores, discover insights, and create segments from your marketing events data. - Query Service
Use Query Service and standard SQL to query the data lake and other data structures within Experience Platform.
Activation lists-documentation-10
- Destinations
Activate your known and unknown data for cross-channel marketing, email campaigns, targeted advertising, and more.
Audience Manager expanded activation lists-documentation-11
- Audience Manager expanded activation
Learn how Audience Manager expanded activation lets you activate Audience Manager segments to social and advertising destinations.
Run and operate lists-documentation-12
- Run and operate
Inspect, troubleshoot, and optimize your Experience Platform implementation with Run and Operate, gaining visibility into scheduled jobs.
Use cases
Intelligent re-engagement lists-documentation-13
- Intelligently re-engage your customers to return
Deliver compelling and connected experiences during the key conversion moments to intelligently re-engage infrequent customers.
Experience Platform use cases lists-documentation-14
- Engage and acquire new customers through prospecting use cases
Learn how to acquire new customers through prospecting use cases in Real-Time CDP, without relying on third-party cookies. - Supplement first-party profiles with partner-provided attributes
Learn how to supplement first-party profiles with attributes from trusted data partners to strengthen your data foundation and audience targeting. - Use partner-aided visitor recognition to personalize onsite experiences
Learn how partner-aided visitor recognition helps you identify anonymous visitors and personalize their onsite experience in real time. - Use Case Playbooks
Use the Use Case Playbooks feature in Experience Platform to get started quickly with common marketing use cases.
Tutorials tiles-tutorials-1
- Basic architecture of Experience Platform (video)
Learn the high-level architecture of Adobe Experience Platform from a guided walkthrough of an overview diagram. - Schemas and Experience Data Model (XDM) overview (video)
Learn about Experience Data Model (XDM), the standard data model Experience Platform uses to describe customer experiences. - Label, ingest, and verify identity data (video)
Learn how to label data fields as identities, ingest identity data, and verify it in the Identity Service private graph. - Data Collection tutorials
Watch how-to videos and tutorials that help you become a power user of Data Collection in Experience Platform. - Authenticate and access Experience Platform APIs
Learn how to authenticate and gain access to Adobe Experience Platform APIs using OAuth credentials. - Ingest data with sources
Learn how to ingest data from Adobe, first-party, and third-party applications into Real-Time Customer Profile and the data lake. - Get started for data architects and engineers
A hands-on tutorial for data architects and engineers to start implementing Experience Platform, with sample data and assets provided. - Implement Adobe CX Enterprise with Web SDK
Learn how to implement Adobe CX Enterprise applications using the Experience Platform Web SDK on your website. - Digital Experience Blueprints
Use Digital Experience Blueprints, repeatable implementation patterns that address common strategies and accelerate your time-to-value. - See all tutorials