Prerequisites

Before you can activate audiences through Expanded Activation, make sure you meet the prerequisites described below.

User and role requirements

Before you can use Expanded Activation, you must create a user account from the Admin Console and assign it to the Expanded Activation role. See the administration page for detailed instructions on how to do this.

Audience requirements

To activate audiences through Expanded Activation, make sure that your Audience Manager audiences are based on hashed email addresses. There are two ways to ensure this, based on your Audience Manager usage:

Next steps

Now that you have a better understanding of the use cases and benefits of using Expanded Activation, start configuring your account and then activate your audiences.