Adobe Real-Time CDP Documentation
Use Adobe Real-Time Customer Data Platform (Real-Time CDP) to bring together known and anonymous data from multiple enterprise sources in order to create customer profiles that can be used to provide personalized customer experiences across all channels and devices in real time. Read the Real-Time CDP overview for more information.
What’s new?
Get a glimpse of the newest enhancements in Real-Time CDP product and documentation. For a comprehensive list of features, improvements, and fixes, check out the detailed Release Notes. Stay up-to-date with the latest changes in our documentation by visiting the documentation updates section of the monthly release notes.
Federated Audience Composition allows enterprises to compose data for better application across various use cases. With this new approach, as an Adobe Real-Time Customer Data Platform and/or Adobe Journey Optimizer user, you can federate datasets directly from your existing data warehouse to create and enrich Adobe Experience Platform audiences and attributes all in one system.
The Use Case Playbooks functionality is now generally available for all Real-Time CDP and Adobe Journey Optimizer customers. Use Case Playbooks are designed to assist users in overcoming challenges when starting with Real-Time Customer Data Platform or Adobe Journey Optimizer. When you’re unsure of where to begin or how to create the right assets for your desired use cases, Use Case Playbooks provide inspiration and create different assets for you to test and import to production environments when ready.
Use the sandbox tooling feature to improve configuration accuracy across sandboxes and seamlessly export and import configurations between sandboxes. You can use the sandbox tooling feature to select different objects and export them into a package.
Easily summarize event data into profile attributes via an intuitive UI for enhanced behavior-based segmentation, personalization, and activation. With this feature, you can create computed attributes in a self-serve manner, manage them, and use them in segmentation, Real-Time CDP destinations, or Adobe Journey Optimizer. Additionally, computed attributes simplify segmentation and journey workflows to help you seamlessly deliver relevant experiences.
The dataset export functionality is now generally available. See which datasets you can export based on the Experience Platform app you purchased, and check the guardrails for exporting datasets.
Execute upper-funnel marketing in Real-Time CDP, with partner-sourced prospect profiles and partner IDs to reach new customers and enrich your first-party data. Leverage cookieless identifiers and hashed PII from data partners of choice to reach net new customers and reduce third-party cookie dependency.
Start with the basics
Start by reading the material in the links below to familiarize yourself with Real-Time CDP concepts, user interfaces, workflows, and suggested use cases.
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Get started |
Which Real-Time CDP edition is right for my company |
User interface |
Explore an end-to-end workflow |
Sample Real-Time CDP Use cases |
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Explore the core pillars of Real-Time CDP and the documentation
Understand the four core pillars of Adobe Real-Time CDP that help you:
- Collect or ingest data through a myriad of source connectors and data collection methods;
- Manage and segment your most valuable profiles into audiences;
- Know that you are managing data while staying compliant with various regulations, restrictions, and policies applicable to data use;
- Market to your customers and personalize their experience across channels.
Explore the product documentation links below to understand how the four core pillars of Adobe Real-Time CDP can help you achieve your enterprise use cases.
Data ingestion and management Explore the many ways in which you can get data into Real-Time CDP. Batch ingestion - Streaming ingestion - Sources - Schemas - Datasets - Queries |
Profiles & audiences Manage various types of profiles and group them into audiences based on common interests, behaviors, or characteristics. Audiences - Profiles - Identities - License usage - Privacy management |
Data governance and trust Understand how to ensure compliance with various regulations, restrictions, and policies applicable to data use. Data governance - Data usage labels - Data usage policies |
Data activation Market to your customers across channels and export data from Real-Time CDP to any desired storage location. Destinations catalog - Destination types - Activate audiences - Export datasets |
Configuration and administration As an administrator, learn how you can assist your team with the right permissions, access controls, and sandbox configurations. Access control - Attribute-based access control - End-to-end guide - Sandboxes management |
Cloud and AI/ML capabilities AI and ML capabilities assist you at every step of the way in multiple dashboards. Some highlights include the areas below. Lookalike audiences - Customer AI - Related accounts - Predictive lead and account scoring - Lead-to-account matching |
Guardrails and best practices Learn about best practices and current limitations when working with data in Real-Time CDP. Guardrails - Data Management License Entitlement Best Practices - Data Modeling Best Practices - Privacy Service Best Practices |
Developer Use the various APIs and SDKs provided by Real-Time CDP to set up data ingestion, manage profiles, create audiences, and more. Authenticate and get started with APIs - Complete API reference - Destination SDK - Sources SDK - Mobile SDK |
Featured introductory videos
View these three introductory videos to get a deeper understanding of Real-Time CDP, its architecture, interface, and how it fits in within the larger Adobe Experience Cloud.
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Real-Time CDP as part of the Adobe Experience Cloud Understand where Real-Time CDP fits within the larger Adobe Experience Cloud |
Basic architecture of Adobe Experience Platform Learn the high-level architecture of Adobe Experience Platform from a guided walkthrough of an overview diagram |
Interface tour of Adobe Experience Platform Learn how to navigate the Real-Time CDP user interface |
Additional resources
Browse the links below to further your understanding of Real-Time CDP use cases, services, and much more.
| Stay informed, contribute to the community, and elevate your Adobe Real-Time CDP experience! Visit the Real-Time Customer Data Platform community to discuss functionality with fellow practitioners. Join the community today! |
Real-Time Customer Data Platform
