Real-Time Customer Data Platform editions (Business-to-Consumer, Business-to-Business, Business-to-Person)

When purchasing Real-Time CDP, your company has the choice between three editions, as shown in the table below. All three editions are available in a standard Prime and an Ultimate level. See the sections below for additional information to help you decide which of the three editions is best for your company.

Real-Time CDP Business-to-Consumer (B2C)Real-Time CDP Business-to-Business (B2B)Real-Time CDP Business-to-Person (B2P)
Prime ✓Prime ✓Prime ✓
Ultimate ✓Ultimate ✓Ultimate ✓

Get complete information about the functionality included in the Prime and Ultimate tiers of all editions below:

Adobe Real-Time Customer Data Platform - Business-to-Consumer (B2C) edition

Real-Time CDP Business-to-Consumer (B2C) is purpose-built for B2C marketers to unify, govern and activate all consumer data across systems and channels for more personalized customer experiences and complete data peace-of-mind.

Adobe Real-Time Customer Data Platform - Business-to-Business (B2B) edition

Real-Time CDP Business-to-Business (B2B) is purpose-built for B2B marketers to unify, govern and activate all lead and account data across systems and channels for more personalized customer experiences and complete data peace-of-mind

Real-Time CDP B2B Edition allows marketers to create complete profiles for people and accounts. Specifically you can enrich, segment, and export all of your cross-source data from a centralized store of unified account profiles. This data can be managed using data governance tools that are available at every step of the centralizing process.

See the overview on Real-Time CDP B2B Edition for more comprehensive information.

Adobe Real-Time Customer Data Platform - Business-to-Person (B2P) edition

With the Business-to-Person (B2P) edition of Real-Time CDP, you can unify, govern and activate your B2C and B2B customer data using a single CDP to target the same person across all lines of business with a seamless experience and complete data peace-of-mind.

With this edition, you get a complete customer data platform for B2C and B2B businesses to personalize experiences for the same person across all lines of business.

Additional information

To learn more about Adobe Experience Platform, begin by reading the Experience Platform overview.

The following documentation is recommended to help you get started with Real-Time Customer Data Platform:

Glossary

Use the Glossary page to review Real-Time CDP and Adobe Experience Platform terminology.

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