Sample use cases in Real-Time CDP
View sample cross-service use cases to make the most of your Real-Time CDP implementation. This page captures some use cases made possible by using various Adobe Experience Platform services.
Partner data support partner-data-support
With third-party cookies set to disappear within the next few years, partner data support can fill the void left by third-party cookie deprecation.
Adobe Real-Time CDP provides extensive support for partner identifiers, allowing you to create audiences of prospects, enrich known audiences with attributes from partners, and much more.
The sample use cases can be grouped into customer acquisition and profile enrichment cases. Visit the documentation links below for extensive implementation information.
Customer acquisition customer-acquisition
Personalize onsite experiences for unknown visitors using partner-aided visitor recognition
Offsite Retargeting of Unauthenticated Visitors
Learn how to build an audience of unauthenticated visitors and retarget them using partner provided durable IDs.
Profile enrichment profile-enrichment
Supplement first-party profiles with partner-provided attributes
Supplement first-party profiles with attributes from trusted data partners to improve your data foundation, gain new insights into your customer base, and better audience optimization.
Personalization, insights, engagement personalization-insights-engagement
Re-engage customers who have abandoned a conversion in an intelligent and responsible way. Engage lapsed customers with experiences to increase conversion and increase the client lifetime value.