Interface tour of Adobe Experience Platform
Last update: February 14, 2025
CREATED FOR:
- Beginner
- Leader
- Developer
- Admin
- User
Learn how to navigate Adobe Experience Platform’s user interface.
Transcript
Hi, it’s Daniel. Let’s go for a quick tour of the Adobe Experience platform user interface. I’ll start by logging into the Adobe Experience cloud interface, which you’re probably already familiar with. Once I’ve logged in with my personal or company ID, if I’ve been given access to platform, I’ll see a link in the Quick Access panel or in the application switcher. If I have access to Journey Optimizer or Customer Journey Analytics applications, I’ll see links to those interfaces here as well. Realtime Customer Data Platform doesn’t have a separate link, but is baked into Experience Platform’s interface. So let’s go there. Now, what you see in your account might be different from what I see in mine, depending on your individual user permissions and licensed features. So don’t stress if you don’t see what I see. Also, the interface may change from time to time. If a release has just occurred, you might get a pop-up showcasing new features. On the platform home page, you’ll see a dashboard highlighting various resources in your account, such as the schemas, data sets, and profiles. Note how enablement is baked into the platform interface with various components that will take you to relevant documentation and videos recorded by some of the smoothest voices in the technical enablement industry. Up top, you’ll see the ribbon, including the search feature, org switcher, sandbox switcher, application switcher, help links, notifications, and user account options. The sandbox switcher allows you to switch between your various platform sandbox environments, much like you might switch between different report suites and analytics or workspaces in Target. The search feature can help you quickly locate your platform resources, like audience and schemas, as well as find learning content on Experience League. OK, the left navigation. Note that you can collapse or expand the navigation if you need more space. Up here, you have easily configurable data sources and destinations. Look at this nifty system view visualization, showing you all of your inbound and outbound data flows. Next are your profiles, audiences, and identities. These are parts of the interface heavily used by marketers. They have customizable dashboards to help you understand how these features are being used. Now we have our privacy and governance features, where you can define data usage policies, manage privacy requests, and audit changes made within your platform account. Data science services, like Attribution AI and Customer AI, allow marketers to leverage powerful AI and ML models to manage marketing spend and personalize customer experiences. And then we have the realm of the data architect and the data engineer. Schemas and data sets, monitoring dashboards to keep an eye on inbound and outbound data flows. Also, query service, which is heavily used by data analysts and data scientists as well. You can run queries from here or obtain credentials needed to query from external applications. In the administration section is where you can manage user permissions and sandboxes, as well as monitor your usage of the product against your license. Data collection features like tags, data streams, and event forwarding are also available from both the left navigation as well as from a dedicated interface available from the application switcher. OK, that’s my quick tour of the interface. Take care and have fun using platform.
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Experience Platform
- Platform Tutorials
- Introduction to Platform
- A customer experience powered by Experience Platform
- Behind the scenes: A customer experience powered by Experience Platform
- Experience Platform overview
- Key capabilities
- Platform-based applications
- Integrations with Experience Cloud applications
- Key use cases
- Basic architecture
- User interface
- Roles and project phases
- Introduction to Real-Time CDP
- Getting started: Data Architects and Data Engineers
- Import sample data to Experience Platform
- Administration
- AI Assistant
- APIs
- Audiences and Segmentation
- Introduction to Audience Portal and Composition
- Upload audiences
- Overview of Federated Audience Composition
- Connect and configure Federated Audience Composition
- Create a Federated Audience Composition
- Audience rule builder overview
- Create audiences
- Use time constraints
- Create content-based audiences
- Create conversion audiences
- Create audiences from existing audiences
- Create sequential audiences
- Create dynamic audiences
- Create multi-entity audiences
- Create and activate account audiences (B2B)
- Demo of streaming segmentation
- Evaluate batch audiences on demand
- Evaluate an audience rule
- Create a dataset to export data
- Segment Match connection setup
- Segment Match data governance
- Segment Match configuration flow
- Segment Match pre-share insights
- Segment Match receiving data
- Audit logs
- Data Collection
- Collaboration
- Dashboards
- Data Governance
- Data Hygiene
- Data Ingestion
- Overview
- Batch ingestion overview
- Create and populate a dataset
- Delete datasets and batches
- Map a CSV file to XDM
- Sources overview
- Ingest data from Adobe Analytics
- Ingest data from Audience Manager
- Ingest data from cloud storage
- Ingest data from CRM
- Ingest data from databases
- Streaming ingestion overview
- Stream data with HTTP API
- Stream data using Source Connectors
- Web SDK tutorials
- Mobile SDK tutorials
- Data Lifecycle
- Destinations
- Destinations overview
- Connect to destinations
- Create destinations and activate data
- Activate profiles and audiences to a destination
- Export datasets using a cloud storage destination
- Integrate with Google Customer Match
- Configure the Azure Blob destination
- Configure the Marketo destination
- Configure file-based cloud storage or email marketing destinations
- Configure a social destination
- Activate through LiveRamp destinations
- Adobe Target and Custom Personalization
- Activate data to non-Adobe applications webinar
- Identities
- Intelligent Services
- Monitoring
- Partner data support
- Profiles
- Understanding Real-Time Customer Profile
- Profile overview diagram
- Bring data into Profile
- Customize profile view details
- View account profiles
- Create merge policies
- Union schemas overview
- Create a computed attribute
- Pseudonymous profile expirations (TTL)
- Delete profiles
- Update a specific attribute using upsert
- Privacy and Security
- Introduction to Privacy Service
- Identity data in Privacy requests
- Privacy JavaScript library
- Privacy labels in Adobe Analytics
- Getting started with the Privacy Service API
- Privacy Service UI
- Privacy Service API
- Subscribe to Privacy Events
- Set up customer-managed keys
- 10 considerations for Responsible Customer Data Management
- Elevating the Marketer’s Role as a Data Steward
- Queries and Data Distiller
- Overview
- Query Service UI
- Query Service API
- Explore Data
- Prepare Data
- Adobe Defined Functions
- Data usage patterns
- Run queries
- Generate datasets from query results
- Tableau
- Analyze and visualize data
- Build dashboards using BI tools
- Recharge your customer data
- Connect clients to Query Service
- Validate data in the datalake
- Schemas
- Overview
- Building blocks
- Plan your data model
- Convert your data model to XDM
- Create schemas
- Create schemas for B2B data
- Create classes
- Create field groups
- Create data types
- Configure relationships between schemas
- Use enumerated fields and suggested values
- Copy schemas between sandboxes
- Update schemas
- Create an ad hoc schema
- Sources
- Use Case Playbooks
- Experience Cloud Integrations
- Industry Trends