Evaluate batch audiences on demand

Transcript

Hi, it’s Daniel, and I’m here to show you how to evaluate audiences on demand using the flexible audience evaluation feature in Adobe Experience Platform. This feature helps marketers who need to evaluate batch audiences immediately, and data engineers who want to schedule a batch audience to evaluate more than once per day. I’m going to demo it in the Journey Optimizer interface, but real-time CDP customers can use the feature as well. Let’s start with the marketer use case. Here I am on the audiences screen. So all batch audiences built with the Segment Builder evaluate once per day. The time at which they evaluate for a specific sandbox is visible here under Evaluation Summary. You can see that the audiences in my sandbox will evaluate at 1pm UTC, or 9am in my local time zone. For most marketing use cases, tomorrow is soon enough, but for some use cases it’s not. The ability to evaluate audiences on demand is for these urgent use cases. Let’s imagine I work for a sports franchise. There’s a big game tomorrow that was just cancelled due to weather. I want to notify all of the ticket holders as soon as possible. First I can create a batch audience called Bought Tickets to the Big Game. Then I can create a journey based on that audience qualification, which will message the ticket holders using their preferred communication channels. Now the game was supposed to start at 8am tomorrow, so clearly I can’t wait until 9am to evaluate this audience. To evaluate my audience now, I select the checkbox next to my audience and click the play icon. And that’s it! The audience will start evaluating, and all of your ticket holders will get messaged about the cancellation. To check the status of the evaluation, you can open the monitoring dashboard, click on the audiences card, and see the status of the evaluation. Again, this is a journey optimizer example, but if you’re using real-time CDP there are use cases for the feature also. For example, if you use the audience in a destination set to export after segment evaluation, the flexible audience evaluation will trigger another export. The next use case is for developers to execute a scheduled evaluation. Say you have an audience based off of batch ingested data, and the ingestion typically completes at 6am. Imagine you’d like to blast a communication at 11am, but your daily audience evaluation isn’t until 4pm. So a developer can create a service that makes an API call to initiate the audience evaluation for that specific audience a second time at 7am. Get the idea? So here is an example API call, which you can download as part of our segmentation API postman collection. So all you have to do is set up your credentials, enter the ID of the audience, and there’s your API call. If you’ve previously been using the create segment job API to evaluate audiences, you probably have been using the profile export API after that to make the audiences fully usable. With the release of the flexible audience evaluation feature, the profile export API call will happen automatically once the create segment job API is used. So those are the two use cases. There are some guardrails, especially around how many evaluation runs you can execute per day and per year. Additional licensing may be required based on how much you plan to use the feature. Since that information may change, please check the latest status of the guardrails in the documentation. Thanks for watching.