Use Case Playbooks overview

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Adobe is always thinking of ways to improve adoption and help customers have a faster time to realize value. That’s the power of Playbooks. They’re a catalog of over 40-plus industry-specific actionable Playbooks to support faster activation and time to value for new use cases like retargeting, cross-sell, and retention business goals. Out-of-the-box use case Playbooks make it easy for you to get started with RT-CDP and AJO applications to allow any member of your team to create, test, and publish campaigns. They are templates for simple standard marketing use cases that can be easily deployed with minimal customizations. These use case Playbooks are packaged inside of an isolated, inspirational sandbox and designed for exploration and iterating. You can easily filter them based on industry, business goals, marketing funnel, and more. Let’s check out a crowd favorite. We can use intelligent re-engagement to re-engage shoppers. Each Playbook comprises of an audience definition, a journey map, channel of engagement, paid or owned, along with associated content assets and message personalization configurations. With a simple click, you can create a new Playbook instance to test and explore with. Navigating through the Playbook instance’s journey map allows you to validate its effectiveness using sample data included with the Playbook. To align the Playbook to your specific business needs, like customizations, can be effortlessly applied. This is a game changer for marketing operations teams who are looking to accelerate their time to value. Once you’ve fine-tuned the Playbook instance, you’re prepared to transition to the operationalization phase. Selecting Publish initiates the handoff process to your data team. We have just created an interlock between marketing, data, and IT teams by allowing our customers to get more realized value from their Adobe partnership all without breaking a sweat. During the publishing process, additional customizations can be made. This includes mapping custom schema fields to predefined personalization attributes, providing a tailored touch to suit your specific requirements. Playbooks are more than just templates. They are actionable cross-channel roadmaps to help our customers get more value faster and, of course, a better return on their Adobe investment.