Introduction to Intelligent Services
A high-level introduction to Intelligent Services, which empower marketing analysts and practitioners to use the power of Artificial Intelligence and Machine Learning in customer experience use cases without data science expertise. For more information, please visit the Intelligent Services documentation.
Customer AI
Learn how to build customer propensity and churn scores which get added to Real-time Customer Profiles for use in segmentation and personalization.
A high-level overview of how marketers can use Customer AI to generate customer predictions.
Learn how to create an instance of Customer AI to predict customer behavior.
Use Customer AI Scores and Insights
Learn how to use Customer AI propensity scores and insights to convert and retain customers.
This video shows how Customer AI enriches customer profiles with AI-based propensities and empowers customer segmentation and targeting efforts.
Attribution AI
Learn how to use models to understand the impact of your marketing.
Introduction to Attribution AI
A high-level overview of how marketers and analysts can use Attribution AI to understand the impact of their marketing channels and campaigns.
Learn how to create an instance of Attribution AI to understand the impact of your marketing channels and campaigns.
Use Attribution AI Scores and Insights
Learn how to use the Attribution AI insights page to understand the ROI of marketing channels and campaigns
Business Value of Attribution AI
This video shows how marketers can measure and optimize marketing and advertising spend by understanding the impact of every individual customer interaction across each phase of the customers' journeys with Attribution AI.