Overview

Use Case Playbooks can help you overcome the problem when getting started with Real-Time CDP or Adobe Journey Optimizer when you might not know exactly what to begin with or how to create the right assets in order to achieve your desired use cases.

Use Case Playbooks can help you here by:

View of all playbooks

Each playbook includes information about the specific use case that it solves.

For example, if you select a Real-Time CDP playbook, your objective might be to generate audiences that you can then map to a destination to run a marketing campaign. If you select an Adobe Journey Optimizer playbook, your objective might be to construct a customer journey within your product, and send relevant messaging to your customers.

Create an instance of a playbook to generate specific assets like schemas, audiences, or journeys that are tailored to your use case and are reusable in Experience Platform. The purpose of these objects is to help you understand all the resources that are required to implement your specific use case. They do not contain any data and are created in development sandboxes. Start using these assets or make edits to them before using them and sharing them with your team in Real-Time CDP or Journey Optimizer. Promote the desired assets from the inspirational sandbox to a development sandbox and then further to a production sandbox.