Use Case Playbooks in Real-Time Customer Data Platform

Playbook nameDescription
Abandoned Browsing: Merchandise—For ActivationRetarget fans after they leave your website or app after browsing merchandise.
Abandoned Browsing: Product—For ActivationRetarget shoppers after they leave your website or app after browsing a product.
Abandoned Browsing: Reservation—For ActivationRetarget guests after they leave your website or app after browsing a potential reservation.
Abandoned Cart: Merchandise—For ActivationRetarget fans after they leave your website or app after adding the sports merchandise to the cart.
Abandoned Cart: Product—For ActivationRetarget shoppers after they leave your website or app after adding products to the cart.
Abandoned Cart: Reservation—For ActivationRetarget guests after they leave your website or app after adding a new reservation to the cart.
Destination Promotion—For ActivationTarget guests to make a Reservation during an ongoing travel destination promotion.
Game Promotion—For ActivationTarget fans to buy tickets for an upcoming game.
Increase Merchandise Purchase During Game - For ActivationTarget fans to buy merchandise while they are near the game site.
Increase product purchase during store visit—For ActivationTarget shoppers to buy goods while they are near the store.
Increase Product and Services Purchase During Stay—For ActivationTarget guests to buy products and services while they are in the property.
Product Promotion—For ActivationTarget shoppers to buy products during an ongoing product promo campaign.
Send A Birthday Message To Fans—For ActivationTarget fans on their birthday with a “Happy Birthday” message and an exclusive offer.
Send A Birthday Message to Guests—For ActivationTarget guests on their birthday with a “Happy Birthday” message and an exclusive offer.
Send A Birthday Message to Shoppers—For ActivationTarget shoppers on their birthday with a “Happy Birthday” message and an exclusive offer.