Real-Time CDP Collaboration Overview

Transcript

Adobe Realtime CDP Collaboration lets brands and publishers work together in a secure environment so brands have a reliable way to discover, reach, and measure high-value audiences at speed and scale. This user-friendly application supports data collaboration across partners and clouds in a privacy-centric way. It uses algorithms to represent audiences without moving or exposing underlying customer information. From a centralized dashboard, brands identify a publisher they want to work with, from CTV to a commerce media network. Once connected, they can view audience insights across collaborators to find audiences they want to prospect or retarget. Then, brands can send personalized campaigns to their desired audiences across the publishers’ channels. As audiences evolve, real-time insights are continually refreshed so publishers can deliver relevant ads to keep them engaged. Throughout their collaborative relationship, brands can use engagement metrics to drive closed-loop measurement. This continuous feedback helps publishers make improvements that deliver higher returns for brands. With this purpose-built tool, brands can also get value from their data by creating joint marketing campaigns with other brands, delivering shared messages that reach their combined audiences. With real-time CDP collaboration, brands and publishers forge long-lasting relationships to engage more audiences and make a greater impact, while always putting privacy first.