Create multi-entity audiences

This video shows you how to build multi-entity audiences in Adobe Experience Platform’s audience rule builder. Multi-entity segmentation, or segmentation across classes, allows you to build audiences combining data based on multiple XDM classes. For example, you could have a dataset built on the XDM ExperienceEvent class capturing product ids when customers make a purchase and another dataset built on a custom product class, containing the catalog details of each product id (e.g. color, size, category, etc). If you establish a relationship between the schemas, you can then build audiences based on fields existing in both schemas (e.g. people who bought jackets). For more information, please see the Segment Builder documentation.

“Segments” have been renamed “Audiences” in the Platform interface. Select Create audience > Build rule to enter the rule builder featured in this video.