Activate to advertising partners through the LiveRamp destinations

Hey everybody, it’s Doug. Today I’ll be walking you through the LiveRamp destinations available in real-time CDP. What you’ll see as we go through this video is that this partnership with LiveRamp allows you to reach curated destinations like connected TV and audio destinations that require ramp ID for activation. If you have a relationship with LiveRamp already, you are now able to simplify your workflow and activate to net new destinations right from real-time CDP. So to get to this destination screen, after logging into platform, you select destinations on the left rail and then choose the catalog tab. The destinations are organized into categories and the LiveRamp destinations are in the advertising category. This workflow is a little unique in that it will be a two-step process involving both the LiveRamp onboarding destination as step one and then the LiveRamp distribution destination as step two. At a high level, what you’ll be doing in these steps is first configuring the LiveRamp onboarding destination to upload PII or identifiers for any of the audiences that you want to send to the final destination partner. This allows LiveRamp to receive the identifiers for the different profiles and transcode them into a ramp ID. You’ll see in one of the steps that you will schedule how often you want LiveRamp to receive updates to those audiences that you send over. In this first step, you’ll configure the destination to send all of the audiences to LiveRamp that you will be marketing to. In the second step, you’ll configure a LiveRamp distribution destination for each integration that you want to send the audiences to, including entering account credentials and the settings relevant to each integration. Any audience that you have sent in via the LiveRamp onboarding destination can be selected in this step to be sent also to the end destination partner. This two-step process allows you to do everything from one easy-to-use interface in platform. Like other destinations, before we can activate audiences, we first need to set up the connection in both destination steps. You can see here that I’ve already gone in and set up the connection for each of them, and that is why they both now say activate audiences. That being said, you can always configure a new instance whenever you want to. For now, I’ll click activate audiences on our step one LiveRamp onboarding connection. This will bring me to a list of my LiveRamp onboarding configurations. If I want to edit an existing configuration, like to include additional audiences, I can click on the name of it and go through the steps to make any needed edits, including adding segments, changing the scheduling, or changing the field mappings. But let’s go through adding a new one in case you haven’t done this yet. I’ll select configure new destination, and I can either use an existing account or add new credentials as needed. For now, I’ll just choose existing account and use the credentials that I already put in. Then we add a name and description for this configuration. I’ll just put something awesome like test as well as a folder path. Select compression if you want to. Our next configuration step is to select the marketing actions that we will be using this data for so that we can make sure to adhere to any privacy policies that we need to. We’ll select onsite advertising and then click create. Now that we have this configuration created, or at least the basics, we will select it and continue by clicking next. You can see the steps at the top and that we will now select our audiences. I’ll just select one for now, but you can select more if you want to. Clicking next takes us to scheduling. This destination exports full files of audiences daily, and you can choose to have that run immediately after the daily segmentation job completes, or you can choose a time of day. Then choose how long in days that you want this export to go and click next to continue. You will then create the mapping of fields from your data. On the left side, you can drill down into the schema of your data. I will first choose person, name, full name, and select. Additionally, I’ll add another mapping for personal email address and click select. I can map as many fields as desired, and I can choose to check the mandatory or deduplication options. I’ll select email as mandatory so that the record must have an email address in order to be exported. Click next, and you’ll be able to review the settings and click finish. This is the end of step one, and I’m sure you can imagine that once you’ve done it like once, it would be super easy to do this whenever needed. Now that those audiences are being sent to LiveRamp with the onboarding destination, we can configure the LiveRamp distribution destination to have those audiences sent to any of the several final destination partners. So let’s go back to the list of destinations in the catalog and scroll down to the LiveRamp distribution destination. We’ll click activate audiences and configure new destination. Again, we’ll choose to use an existing account and select it. Now we can provide details for the destination we are going to send to. I’ll put Roku as the name. Now I’ll choose Roku from the several destination choices. I’ll fill out the rest of the form here, including the Roku information like account email and identifier. These settings will depend on the partner that you are sending data to. We’ll click next and go through some of the steps you are already used to now. We’ll select onsite advertising for the marketing action and then create. We now have that destination, but we need to finish going through to assign our audience. So we’ll click on our Roku destination. And then activate audiences. At this point, we need to choose the same audience or audiences that we have uploaded to LiveRamp with the onboarding destination. Remember, this is step two. And for this to work correctly, we need to have completed step one and sent the audiences in with LiveRamp onboarding destination. So in our video, we just selected the one audience in step one. So we’ll select that one again and then hit next. We can now review the details and click finish to complete the process. Your audiences can now start flowing to the distribution destination partner, in this case, Roku. Remember that once you have sent an audience to LiveRamp with the onboarding destination, what we were calling step one, you can then go through step two with the distribution destination as many times as you want to send that audience to the various advertising partners. I hope this was helpful to walk through the process and good luck.