Real-Time Customer Data Platform documentation
Access documentation and support for Adobe Real-Time Customer Data Platform (Real-Time CDP) on this page, including guides, videos, and tutorials for getting started, building customer profiles, and creating dashboards.
Guides
Overview lists-documentation-1
- Real-Time CDP guide
Bring together known and anonymous data from multiple enterprise sources to create customer profiles, create audiences from those profiles, and activate those audiences to third-party destinations. - Get started
Use this sample scenario as an example when setting up your implementation of Adobe Real-Time CDP. - Metrics overview Understand various dashboards, the home page, and the first-time user experience of Adobe Real-Time CDP.
Real-Time CDP B2B Edition lists-documentation-2
- Real-Time CDP B2B Edition guide
Learn about Adobe Real-Time CDP B2B Edition, which unifies data from multiple sources into people and account profiles for precise, cross-channel B2B engagement. - Get started with Real-Time CDP B2B Edition
Learn how to set up your implementation of Adobe Real-Time CDP B2B Edition using this sample configuration scenario. - Real-Time CDP B2B Edition account profiles
Learn how to unify account information from multiple sources using Adobe Real-Time CDP B2B Edition account profiles.
Real-Time CDP Collaboration lists-documentation-3
- Real-Time CDP Collaboration home
Adobe Real-Time CDP Collaboration enables seamless and secure data sharing and collaboration between advertisers and publishers, facilitating real-time audience insights and personalized marketing strategies. - Real-Time CDP Collaboration quick start guide
Learn how to set up Adobe Real-Time CDP Collaboration, configure roles and accounts, source audiences, activate data, and connect with partners securely. - Real-Time CDP Collaboration setup Understand all available options and workflows in the setup section of Adobe Real-Time CDP Collaboration.
Tutorials tiles-tutorials-1
- Understanding Real-Time CDP Learn how to unify known and unknown customer data with Adobe Real-Time CDP to create and activate trusted customer profiles.
- Real-Time CDP demo
Learn how Adobe Real-Time CDP collects data from multiple sources, merges it into a single real-time customer profile, and activates it to create personalized customer experiences. - Understanding Real-Time CDP user interface and workflow
Learn how to navigate the Adobe Real-Time CDP user interface and see how its features provide real-time activation across the digital customer journey. - Blueprint: Audience and profile activation
Learn how to activate audiences and profiles from Adobe Real-Time CDP to enterprise destinations. - Blueprint: Journey Optimizer
Learn how to execute triggered messages and experiences using Adobe Experience Platform as a central hub of streaming data, customer profiles, and segmentation. - See all tutorials