Web and Mobile Personalization blueprints

Last update: February 22, 2024

CREATED FOR:

  • Developer
  • User

Web and Mobile Personalization addresses the ability to use profile and audience segmentation across multiple applications to personalize and optimize customer experiences. Customer behaviors, demographics, loyalty level, and prior transactions can be leveraged to personalize layouts, call-to-actions, and content.

BlueprintDescriptionExperience Cloud Applications
Behavioral Web/Mobile Personalization
  • Personalize based on online behavior and audience data
  • Adobe Target
  • Adobe Real-time Customer Data Platform (optional)
  • Adobe Analytics (optional)
  • Adobe Audience Manager (optional)
Web/Mobile Personalization with known customer data
  • Complete customer profiles and enhanced segmentation deliver improved personalized experiences.
  • Personalize with offline attributes and events (transactions, reservations, CRM, and loyalty data).
  • Synchronize personalization across web, email, and other known channels.
  • Adobe Target
  • Real-time Customer Data Platform
  • Adobe Analytics or Customer Journey Analytics (optional)
  • Adobe Audience Manager (optional)

Guardrails for Web and Mobile Personalization

For guardrails related to audience and profile activation refer to the profile and segmentation guardrails documentation.

Known customer personalization guardrail diagram

Reference architecture for the Online/Offline Web Personalization Blueprint

Previous pageActivation with Experience Cloud applications
Next pageBehavioral personalization - Target

Real-Time Customer Data Platform


Data Drip: Benefits of migrating from an old system to WebSDK

Data Drip

Thursday, Apr 10, 4:00 PM UTC

Join us as Adobe Technical Advisor, Arindam Agarwal, guides us through the benefits of implementing Adobe WebSDK. Arindam will provide an in-depth overview and answer questions live during the Q&A. Register today!

Register

Connect with Experience League at Summit!

Get front-row access to top sessions, hands-on activities, and networking—wherever you are!

Learn more

Register now