Overview

Adobe Target is an application that provides real-time, AI-powered personalization and experimentation capabilities in all inbound customer interactions across websites, mobile apps, and more.

Adobe Target is a personalization connection in the Adobe Experience Platform destinations catalog.

Video overview

For a brief overview on how to configure the Adobe Target connection in Experience Platform, watch the video below.

Supported use cases based on implementation type

The table below displays the supported use cases for the Adobe Target destination, based on your implementation type, with or without Web SDK and with or without edge segmentation enabled.

Adobe Target implementation without Web SDKAdobe Target implementation with Web SDKAdobe Target implementation with Web SDK and edge segmentation off
  • A datastream is not required. Adobe Target can be deployed through at.js, server-side, or hybrid implementation methods.
  • Edge segmentation is not supported.
  • Same-page and next-page personalization are not supported.
  • You can share audiences and profile attributes to the Adobe Target connection for the default production sandbox and non-default sandboxes.
  • To configure next-session personalization without using a datastream ID, use at.js.
  • A datastream with Adobe Target and Experience Platform configured as services is required.
  • Edge segmentation works as expected.
  • Same-page and next-page personalization are supported.
  • Sharing audiences and profile attributes from other sandboxes is supported.
  • A datastream with Adobe Target and Experience Platform configured as services is required.
  • When configuring the datastream, do not select the Edge segmentation checkbox.
  • Next-session personalization is supported.
  • Sharing audiences and profile attributes from other sandboxes is supported.