Add users and manage their permissions in the Adobe Admin Console for a Target Standard account.
NOTE
Properties and Permissions functionality is available as part of the Target Premium solution. They are not available in Target Standard without a Target Premium license.
You can tell whether your organization has a Standard or Premium license by clicking the Administration link at the top of the Target UI.
Target Standard Customers: If you see the Users tab (Administration > Users) (and not the Properties tab), your organization has a Target Standard license. Target Standard customers should follow the instructions in this article to add users and assign permissions in the Adobe Admin Console.
Target Premium Customers: If you see the Users tab and the Properties tab (Administration > Properties), your organization has a Target Premium license. Target Premium customers should follow the instructions in Enterprise user permissions and Configure enterprise permissions to add users and assign permissions in the Adobe Admin Console.
For detailed information about how to manage users and permissions, see Manage products and profiles in the Enterprise & Teams User Guide.
When you get started with Adobe Target, you will find IDs (ending in Adobe.com) pre-populated in your Adobe Experience Cloud account. These IDs are for members of Adobe teams so that they can assist you with your new account and with your use of Adobe Target, should you need help. To get assistance, reach out to your Adobe teams in the usual way.
You will not see new users listed on the Users page until the they log in using their Adobe Experience Cloud account and then log in to Target.
By default all Target users start with Observer permissions.
Admin users are identified in the Users list. Contact one of the system admin users if you need your access level changed.
View user information from within Target
You can view a list of your current users in the Target UI, including their roles per workspace and email addresses.
To view the Users page, click Administration > Users.
NOTE
To manage existing user or to add new users, you must use the Adobe Admin Console, as explained below.
Access the Adobe Admin Console access
For tasks performed in the Adobe Admin Console, access the console by following these steps:
From within Target, click Administration > Users > Users Management.
(Conditional) If you have access to the Admin Console for Enterprise for more than one organization, click the user avatar in the right corner or the top navigation bar, then select the desired organization.
Add users add-users
All user management must be performed in the Adobe Admin Console for Enterprise. However, all of your existing users in Target will be migrated from Target to the Admin Console for Enterprise.
In the Admin Console, click Users > Users to create new users or to edit existing users.
You can create user groups, such as Developers, Analysts, Marketers, Executives, and so forth, and then assign privileges across multiple Adobe products and workspaces. Assigning a new team member all the appropriate privileges across different Adobe products can be as easy as adding them to a specific user group.
In the Admin Console, click Users > User Groups to create new user groups or to edit existing groups.
Only system admins can set user roles in Target. For example, a Standard approver user cannot change an observer to an approver, without also having Experience Cloud Admin rights.
System admin users must add users to the system. Users are not automatically added. They are invited by email from the Experience Cloud and must confirm their email addresses before their accounts are registered.
NOTE
To view activities in Target, users must be directly assigned to a workspace with at least the Observer role. Assignment through user groups alone is insufficient. It is generally recommended to grant users access to the default workspace.
In the Admin Console, click Products, then select the name of the desired product.
Click the desired workspace (for example, Default Workspace).
The Users tab displays all of the users in that workspace.
Select the desired permissions role (Approver, Editor, Observer or Publisher) by using the drop-down list for each user in the Product Role column.
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Role
Description
Approver
Can create, edit, and activate or stop activities.
Editor
Can create and edit activities before they are live, but cannot approve the launch of an activity.
Observer
Can view activities, but cannot create or edit them.
Publisher
Similar to the Observer role (can view activities, but cannot create or edit them). However, the Publisher role has the additional permission to activate activities.
Training video: How to Configure Adobe Target Workspaces
Learning objectives:
Access the Adobe Admin Console from the Adobe Target interface (three ways)
Configure a workspace in the Adobe Admin Console
Add users to workspaces
Add properties to workspaces
Understand default workspaces
NOTE
The Target Administration menu UI (formerly Setup) has been redesigned to provide improved performance, reduce the maintenance time required when releasing new features, and to improve the user experience across the product. The information in the following video is generally correct; however, options might be in slightly different locations. Updated videos will be posted soon.
