Recommendations user interface update

As the Adobe Target UI modernization effort continues, we are pleased to announce the general availability of the updated Recommendations User Interface.

NOTE
Starting February 17, customers will gradually have access to the new Recommendations UI. To ensure a seamless rollout for all customers, this release will be deployed in controlled stages. The first stage will upgrade the initial group of Target customers to the new Activities UI. Subsequent stages will upgrade the remaining customers.

Based on the latest Adobe Spectrum design system, the update standardizes previously inconsistent design patterns, while adding new enhancements, such as:

Recommendations UI refresh

Target Standard/Premium 25.1.1 (January 9, 2025)

This release includes the following updates:

Offers Library user interface update

To enhance the user experience for Adobe Target users, this release updates the Offers Library user interface.

NOTE
To ensure a seamless rollout for all customers, this release will be deployed in controlled stages. The first stage upgraded the initial group of Target customers to the new Offers UI. Subsequent stages will upgrade the remaining customers.

Using the latest Adobe Spectrum design system, this update standardizes inconsistent design patterns and introduces new enhancements, including the following:

  • Bulk offer management: Select and delete or move multiple offers simultaneously.

  • Code Editor upgrades: Refreshed HTML and JSON editors with syntax highlighting and line numbering.

  • Improved offer cards: Enhanced quick information and detail cards for easier information access.

  • Persistent search and filters: Adds session-persistent search and filter options.

For more information see Offers and the sub-articles in this section. All Offers articles in this section have been updated to reflect these UI changes.

Here’s a short video that highlights the changes in this release:

Offers UI refresh video

Adobe Experience Platform Web SDK __view__ scope optimization (October 22, 2024)

Between July 22, 2024 and August 15, 2024, the Target team optimized the __view__ scope, enhancing the accuracy of activity impression, visit, and visitor reporting. This optimization aims to automatically capture reporting data for auto-rendered propositions and should be transparent to most accounts.

All new Adobe Experience Platform Web SDK customers will have this optimization enabled. However, customers who migrated from at.js and have not followed the implementation steps below have the optimization disabled. We urge these customers to review their implementations by February 3, 2025. After this date, we will enable the optimization for all customers. Failure to review and adjust implementations by then might impact reports, as mentioned below. Please contact Adobe Customer Care if you need to confirm whether your implementation is affected or if you require more time to adjust your implementation.

IMPORTANT
If you cannot complete your implementation review and resolve any issues by February 3, 2025, you can request a one-time, six-month extension. Ensure that your request is submitted by January 31, 2025. Adobe will review and decide on your request.

To benefit from this optimization in case of manual proposition rendering, review your Platform Web SDK implementation to ensure that you are sending notifications after manually rendering experiences or when using the applyPropositions method (or the corresponding Launch action as a helper) to render experiences.

The most-common scenarios when experiences are manually rendered include:

  • Using JSON offers
  • Using a custom decision scope in an activity created in the Form-Based Experience Composer
  • Not using renderDecisions: true when fetching an activity created using the Form-Based Experience Composer that uses the global __view__ scope

If notifications are not implemented as documented in Render personalized content in the Data Collection guide, reporting data might be missing in Target and in Analytics for Target reporting (A4T). In certain scenarios, you might notice an incorrect traffic split because the reporting data is not captured. Or, in other scenarios, reporting the same event repeatedly.

Depending on your implementation, check for Analytics and A4T reporting impacts.

The Platform Web SDK supports two implementation types for rendering experiences and personalizations:

  • Single call for personalization and measurement.

    Initially recommended, the single-call approach for the Platform Web SDK is scheduled to be deprecated in favor of the split-call approach. Adobe advises all new implementations to use the new split-call approach and recommends that existing customers transition to the split-call method as well.

    If you continue to use the single-call approach, you might notice the following unexpected changes in your Analytics reports:

    • A dip in bounces.
    • A4T and Page View hits not stitched together, making it challenging to perform certain breakdowns and correlations of your A4T reports using Analytics eVars and events.
  • Split calls (also known as top and bottom of page events).

    This implementation type is the new split-call implementation approach recommended by Adobe. With this approach, the new optimization does not impact Analytics or A4T reports.

If you have questions, contact Adobe Customer Care. (KB-2179)

Additional release notes and version details

ResourceDetails
Release notes: Adobe Target Platform Experience Web SDKDetails about changes in each version of the Platform Web SDK.
at.js version detailsDetails about changes in each version of the Adobe Target at.js JavaScript library.

Documentation Changes, Past Release Notes, and Experience Cloud Release Notes

In addition to the notes for each release, the following resources provide additional information:

ResourceDetails
Documentation ChangesView detailed information about updates to this guide that are not included in these release notes.
Release notes for previous releases.View information about new features and enhancements in previous releases of Target Standard and Target Premium.
Adobe Experience Cloud Release NotesView the latest release notes for the Adobe Experience Cloud solutions.

Prerelease Information

The following resources let you see what’s coming in the next Target release.

ResourceDetails
Adobe Priority Product UpdateReceive advance notifications about upcoming product enhancements to Target and other Adobe Experience Cloud solutions.
Target Release Notes - PrereleaseInformation about the current month’s Target releases, including prerelease information.

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