Understand the Target UI

The user interface is arranged in a logical and user-friendly format to help you get the most out of Adobe Target. The following brief overview helps you get familiarized with Target and provides links for more in-depth information and step-by-step instructions.

The header at the top of the Target UI contains tabs and options to help you navigate the different capabilities of the solution. You can also switch organizations and Adobe Experience Cloud solutions, get help and notifications, manage your Adobe profile, and log out of Target.

Target header

The tabs along the left side let you access the various capabilities of Target, which is discussed later. Let’s start by discussing the options on the right side before jumping into the tabs.


An organization is the entity that enables an administrator to configure groups and users, and to control single sign-on in the Adobe Experience Cloud. The organization functions like a log-in company that spans all the Experience Cloud products and solutions. Most often, an organization is your company name. However, a company can have many organizations.

Select the desired organization the Organization drop-down list if your company has multiple organizations:

Organization drop-down list


The Apps switcher lets you quickly access the Adobe Experience Cloud solutions that you have access to.

Apps switcher


The Help icon lets you access information, videos, blogs, and more to help you use Target more effectively. You can create a support ticket, find support telephone numbers, ask questions via Twitter, or provide feedback about Target to let us know how the Target team is doing.


Notifications and announcements notifications-announcements

The Notifications and Announcements panels help keep you up to date about all things Adobe Target. Proactive notifications help keep you abreast of the status of Adobe Experience Cloud solutions and Target events. Proactive announcements alert you to outage events and maintenance events.

Click the bell icon from the header to view notifications:

Bell icon for notifications and announcements

The panel contains tabs for Notifications and Announcements.


The following sections contain information about each tab, and how to configure notifications and announcements:

Notifications notifications

Target event notifications include the following:

  • Activities: Notifications for all activity types when an activity is approved or deactivated, either manually or when it reaches its start or end date. The notification includes the name of the activity with a link to the activity’s overview page.

    Notifications are configurable and are received, by default, by product admins, publishers, and approvers in the activity’s workspace for Target Premium accounts. For Target Standard accounts, notifications are received by all publishers and approvers.

    Notifications are formatted like the following samples:

    • Activity {target.activity.name} has been activated

    • Activity {target.activity.name} has been deactivated

  • Profile scripts: Notifications when a profile script is activated or deactivated, either manually or by Target.

    Notifications are configurable and are received, by default, by product admins and approvers for both Target Premium and Target Standard accounts.

    Notifications are formatted like the following samples:

    • Profile Script {target.profileScript.name} has been activated
    • Profile Script {target.profileScript.name} has been deactivated
  • Recommendations feeds: Notifications when a Recommendations feed is activated or deactivated, either manually or by Target. Notifications are also sent when a Recommendations feed fails.

    Notifications are configurable and are received, by default, by product admins and approvers for Target Premium accounts. Recommendations is a Target Premium feature and is not available in Target Standard.

    Notifications are formatted like the following samples:

    • Feed {target.feed.name} has been activated
    • Feed {target.feed.name} has been deactivated
    • Feed {target.feed.name} has failed
    • Feed {target.feed.name} has failed to import from source

You can mark individual notifications as read by hovering over the desired notification and then clicking the checkmark. You can mark all notifications as read or view all notifications by clicking “Mark as Read” or “View All” at the bottom of the panel.

You can also set a reminder to be notified again by hovering over a notification, clicking the “Remind me” icon, then selecting when you want to be notified: 5 minutes, 15 minutes, one hour, or tomorrow.


Proactive announcements alert you to outage events and maintenance events.

More in-depth information can be found on the Adobe Status page.

Configure notifications and announcements

To edit your notifications preferences:

  1. Click the gear icon, then click Notifications.

  2. Under Target, click Customize.

  3. Select or deselect the categories for which you want to receive notifications:

    • Requests: When someone sends you a request to approve an object or to grant access to an object. You cannot unsubscribe from this category.
    • Assigned to me: When someone assigns an object to you.
    • Mentions: When someone mentions you in a comment.
    • New releases: When a new release is available for a product or a service that you have access to.
    • Shared with me: When someone shares an object with you.
    • Updates on content: When someone edits, deletes, or comments on an object you created or follow.
    • Others:
    note note
    “New releases” and “Updates on content” are the only notification categories that apply to Target. The other categories apply to other Adobe solutions.
  4. Select the categories that you want to be considered high priority.

  5. Select the notifications for which you would like to see alerts display in your browser.

    These alerts appear in the top-right corner of your browser for a few seconds. You can choose to see high-priority categories, all categories, or to hide all notification pop-ups. You can also configure if you want the notifications to remain visible until you dismiss them or you can configure the notification duration.

  6. Select the frequency at which you want to receive notification emails:

    • Don’t send emails
    • Instant notifications
    • Daily digest
    • Weekly digest


Click your profile avatar to edit your Adobe Experience Cloud preferences or to sign out of Target. You can also access or edit your Adobe profile.

Profile avatar

Now let’s discuss the tabs along the left side of the Target header.


The Activities list is the default view when you open Target. You can create activities from this page and manage existing activities.

Activities list

See Activities for in-depth information about the activity types available in Target and to learn more about the Activity list’s user interface.


Click the Audiences tab to display the Audiences list where you can create audiences and manage existing audiences.

Audience list

An audience is a group of similar activity entrants who see a targeted activity. An audience is group of people with the same characteristics, such as a new visitor, a returning visitor, or returning visitors from the Midwest. The Audience feature allows you to target different content and experiences to specific audiences to optimize your digital marketing by displaying the right messages to the right people at the right time. If a visitor is identified as part of a target audience, Target determines which experience to display, based on criteria defined during activity creation.

See Create audiences for in-depth information about the audience types in Target and to learn more about the Audience list’s user interface.


Click the Offers tab to display the Offers list where you can create experiences and offers and manage existing experiences and offers.

Offers list

An experience can be an offer, image, text, button, video, combination of these various elements on a page, an entire web page, or a set of pages that perhaps form a purchase funnel or some other logical sequence of pages. It can also be the response of a voice assistant, a customer service script, or even a personalized flavor from a drink machine. You test or personalize experiences in Target activities.

See Offers for in-depth information about the offer types in Target and to learn more about the Offer list’s user interface.


Click the Recommendations tab to access Target Recommendations.

Recommendations activities are available as part of the Target Premium solution . They are not available in Target Standard without a Target Premium license. For more information, see Target Premium in Introduction to Target.


Recommendations activities automatically display products or content that might interest your customers based on previous user activity or other algorithms. Recommendations help direct customers to relevant items that they might otherwise not know about.

See Recommendations for in-depth information about Recommendations in Target and to learn more about the Recommendations user interface.


Click the Administration tab to access the Administration pages.

Adminstration pages

The Administration pages let you administer Target, including configuration settings for the Visual Experience Composer (VEC), reporting, Scene7 configuration, implementation, hosts, environments, response tokens, and users.

See Administer Target overview for in-depth information and to learn more about the user interface.