Create an audience

  1. Click Audiences in the top menu bar.

    audiences_list image

  2. From the Audiences list, click Create Audience.

    Or

    To copy an existing audience, from the Audiences list, click the More Actions icon ( More Actions icon ) for the audience that you want to copy, then click Duplicate. You can then edit the audience to create a similar audience.

  3. Type a unique, descriptive audience name and an optional description.

    Audience names cannot start with the following characters:

    = + - ! @

    Audience names cannot contain any of the following character sequences:

    ;= ;+ ;- ;@ ,= ,+ ,- ,@ [" "] [' ]'

  4. Drag and drop the desired attributes from the Attributes list on the left to the audience builder pane.

    Drag and drop attributes

    Each rule type has its own parameters. See Categories for Audiences for more information on configuring each type of audience rule.

  5. Define the rule parameters.

    For example, the following audience targets visitors from Utah using the Macintosh operating system.

    Utah/Macintosh audience

  6. (Conditional) Continue adding and defining the desired attributes.

    To create another container, click Add container or simply drag another attribute into the Audience Builder pane. You can then adjust the operator (AND or OR) using the drop-down list.

  7. Click Done.

    Newly created audiences appear in the list after a few seconds of processing delay. If the audience does not display immediately in the list, try searching for the audience or refresh the list.

Training video: Creating Audiences Overview badge

This video includes information about creating audiences.

  • Create audiences
  • Define audience categories
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