Activity types
Target includes several activity types. The following table provides an overview of each activity type with links to help you learn more. To help you better choose the best activity type for your purposes, use the Adobe Target Activities Guide.
Activity Type | Description |
---|---|
A/B Test | A/B testing compares two or more versions of your website content to see which version best improves your conversions during a pre-specified test period. |
Auto-Allocate | Auto-Allocate, a type of A/B test, identifies a winner among two or more experiences and automatically reallocates more traffic to the winner to increase conversions while the test continues to run and learn. |
| Auto-Target, a type of A/B test, uses advanced machine learning to identify multiple high performing marketer-defined experiences, and serves the most tailored experience to each visitor based on the individual customer’s profile and the behavior of previous visitors with similar profiles, to personalize content and drive conversions. |
Multivariate Test | Multivariate Testing (MVT) compares combinations of offers in elements on a page to determine which combination performs the best for a specific audience, and identifies which element most impacts the activity’s success. |
Experience Targeting | Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. |
| Automated Personalization (AP) combines offers or messages, and uses advanced machine learning to match different variations to each visitor based on their individual customer profile, to personalize content and drive conversions. |
|
A recommendation determines how a product is suggested to a website visitor, depending on that visitor’s activities on the site. For example, you might want to encourage people who purchase a backpack to consider buying hiking shoes and trekking poles. You could create a recommendation that shows items that are often purchased together, using the “People who bought this also bought that” algorithm. Or, you might want to encourage visitors to spend more time on your media site by recommending similar videos to the video they are watching, using the “People who viewed this viewed that” algorithm. NOTE: You can also include recommendations inside A/B Test, Auto-Allocate, Auto-Target, and Experience Targeting (XT) activities. For more information, see Recommendations as an offer. This functionality requires that you have a Target Premium license. |
Apply filters to the Activities list
Access filters by clicking the Show Filters icon (
The menu lets you filter activities by the following attributes:
Attribute | Details |
---|---|
Type | Filter by activity type. |
Status |
Filter by activity status.
|
Reporting Source |
Filter by reporting source.
|
Experience Composer |
Filter by which experience composer was used during activity creation:
|
Metrics Type |
Filter by which success metric was chosen during activity creation.
|
Decisioning Method |
Filter by the decisioning method used in each activity.
|
Activity Source |
Filter by the activity source used to create each activity. |
Property | Filter by the property in which the activity was created. |
Perform quick actions
Click the More actions icon (
The following actions are available (depending on your permissions and the activity status):
Action | Description |
---|---|
Edit |
Change the activity. Any activity can be edited. For more information about the various ways you can edit activities, see Edit an activity or save as draft. |
Deactivate |
Stop a live or scheduled activity. A deactivated activity can be reactivated or archived. If you deactivate or archive an activity and then later reactivate it, a visitor will continue being a part of that activity after the reactivation if they were in it before it was deactivated or archived. Any conversion metrics recorded during the time between the two events won’t be attributed to that activity. |
Activate | Start an inactive activity or an activity that is ready to be activated. |
Archive |
Send the activity to the archive. By default, archived activities no longer appear in the Activities list. Change the filter for the Activities list to include archived activities to see them. You can activate an archived activity to use it again. If you deactivate or archive an activity and then later reactivate it, a visitor will continue being a part of that activity after the reactivation if they were in that activity before it was deactivated or archived. Any conversion metrics recorded during the time between the two events won’t be attributed to that activity. |
Copy |
Copy an activity. Any activity can be copied. Copying an activity creates a new activity with the same name, appended with “Copy.” For example, a test called “Browser Offers” is copied to “Browser Offers Copy.” Visual offers are copied with the activity. You can safely edit the offers in the copy without impacting the original activity. The only exception is saved offers and images in the Content/Assets folder. |
Delete |
Delete a draft or activity. NOTE: Deleted activities cannot be recovered. Unless you are sure that you’ll never need this activity again, use the Archive action. You can then reactivate the activity if necessary. |
Considerations
Note the following details about the Activity list:
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Archived and Ended activities do not appear in the Activities list. To view these activities, filter them using the Filters icon (
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When an activity originally created in Target Classic is deactivated or deleted, it is deleted from Target Standard/Premium. Deleted activities originally created in Target Classic are not sent to the Archive folder in Target Standard/Premium. The archived folder functionality applies only to activities created in Target Standard/Premium.
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All activity types other than Automated Personalization (AP), Auto-Allocate, and Auto-Target give you the choice to use either Target or Adobe Analytics as the data source. Automated Personalization, Auto-Allocate, and Auto-Target always use Target data.
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Activities are available to several channels:
- Web and mobile sites
- Internet-connected screens and devices, including kiosks and ATMs
- Email and other acquisition channels or partner sites
- Mobile apps
- Anywhere else you can deliver tagged content
Limitations
Each Target activity has the following content limitations:
Item | Limit |
---|---|
Unique selectors | 300 if a selector is repeated in a different experience, it is counted once. However, if it is repeated in the same experience, it is counted again. |
Offers in each experience | 350 |
Click track selectors in metrics | 50 |
Mboxes in metrics | 50 |
Audiences and locations | 50 audiences and locations (mbox) combinations should not be more than 50. |
The activity cannot be saved if you exceed any of these limits.
Increasing the numbers of these items in your activity also increases the length of time that it takes to synchronize the activity across Target.
For additional limits of the Visual Experience Composer (VEC), see Visual Experience Composer Limitations.
Attributes imported into Target for activities updated outside of Target
If activities created in Target are updated from outside of Target (for example, via API), the following activity attributes are imported back into Target: thirdpartyId
, startDate
, endDate
, status
, priority
, and marketingCloudMetadata(remoteModifiedBy)
.
This import job runs when the Activities list is opened, with a maximum delay of ten minutes.