Experience Targeting (XT)
- Topics:
- Experience Targeting
Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria.
Experience Targeting, including geo-targeting, is valuable for defining rules that target a specific experience or content to a particular audience. Several rules can be defined in an activity to deliver different content variations to different audiences.
When visitors view your site, Experience Targeting (XT) evaluates those visitors to determine whether they meet the criteria you set. If they meet the criteria, they enter the activity and the experience designed for qualifying audiences displays. You can create experiences for multiple audiences within a single activity.
Experience Targeting is a first step into the world of personalization and often begins with A/B testing. A marketer runs an A/B test, and by using reporting audiences discovers that different experiences resonate with different audiences. Experience Targeting lets the marketer easily use that discovery and switch to long-term targeting of content to those different user segments.
Scenario: Experience Targeting
Suppose your website features outdoor equipment. Your reports for A/B testing indicate that you have three experiences that resonate with different audiences. To apply this discovery, you want to display a different hero image on your homepage to appeal to these different audiences, depending on the visitors’ location or hobbies. In this scenario, you want to display a hiking image to visitors from New Jersey and a surfing image to visitors from Hawaii. You also have an audience that likes bicycling. You want to display a third hero image that appeals to your biking audience.
An Experience Targeting activity lets you target these three audiences with a different hero image that appeals to each audience. The video below, From A/B Testing to Experience Targeting shows you how to create experiences targeted to both states and a third experience targeted to biking enthusiasts. The video also shows you how to order the three experiences to achieve your goals. Watch the video, then continue with Create an Experience Targeting activity.
Training videos:
The following videos contain more information about the concepts discussed in this article.
From A/B testing to Experience Targeting
This video describes how to take A/B testing to the next level with Experience Targeting.
- Describe the three-step guided workflow to configure an Experience Targeting activity
- Describe how to deliver location-specific content to audiences in different geographic areas
- Describe how to reorder experiences to ensure that the right content is delivered to the right audience
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Target
- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information