The Visual Experience Composer (VEC) in Adobe Target makes it easy to create a Multivariate Test and to modify portions of the page within Target.
The Target point-and-click editor enables you to pick any location and add multiple offers.
The Multivariate Test (MVT) takes a page-first report. In other words, the test runs on a specific URL, with the experiences you design for that page.
Click Create Activity > Multivariate Test.
NOTE
For more information about the various activity types available in Target and their differences, see Activities. See Target Activity types to help you decide which activity type best suites your needs.
(Conditional) Choose the delivery type: Web, Mobile, Email, or Other/API.
Specify the URL for the page that you want to test, then click Create.
NOTE
Use a complete URL, including HTTP or HTTPS at the beginning.
If a message appears, asking you to enable your browser for mixed content, follow the instructions in the message. After enabling your browser for mixed content, begin again at Step 1.
The Visual Experience Composer opens.
Click the Rename icon (
), click Rename, specify a name for the activity, then click Save.
The activity name cannot begin with any of the following characters:
Character
Description
=
Equals to
+
Plus
-
Minus
@
At sign
The activity name cannot contain any of the following character sequences:
Click the Show Experiences icon (
) to display the list of all experiences in the left frame.
Click a specific experience in the list to view that experience.
(Conditional) To exclude one or more experiences from the activity, click the Manage Content icon (
) to display the Manage Experiences dialog box.
(Conditional) In the Manage Experiences dialog box, click the More Actions icon (
) next to the experience that you want to exclude, then click Exclude.
You might choose to exclude an experience that shows conflicting variations or an experience that is not aesthetically balanced.
(Conditional) To exclude multiple experiences, select the check boxes for the desired experiences, then click Exclude.
The Targeting step looks familiar if you have used other Target activity types. Here you can select an audience and specify the percentage of visitors who see each experience.
The flow diagram leads you through the steps of assigning an audience and its traffic percentage, selecting the traffic allocation method, and specifying the traffic allocation for each experience in the activity.
(Conditional) Click the All Visitors control to select another audience for the activity.
The All Visitors audience is set as the default. If you select another audience, its name displays in the leftmost control.
The right frame displays, which lets you add or delete an audience and assign the visitor percentage for the activity.
To change the audience, click the Replace icon (
) in the right frame.
If you need to create a new audience that is not already in the Audience Library, click Create Audience. During the create-audience workflow you can choose from the following options:
Audience Library: Create an on-demand audience that is saved to the Audience Library that can be reused in other activities.
This activity only: Create an activity-specific audience that is not saved to the Audience Library and can be used in the current activity only.
Click Visitor Percentage in the right frame, then choose the percentage of qualifying visitors that you want to enter the activity.
For example, you might limit entries to 50% of all visitors or 45% of your “Californians” audience.