Considerations

Keep the following information in mind as you work with activity-only audiences:

  • You can create activity-only audiences in the Visual Experience Composer (VEC) or in the Form-Based Experience Composer. This functionality replaces refinement rules in previous versions of Target.

  • You can create an activity to store in the Audience Library for reuse in other activities or you create an activity-only audience. After saving the audience, you cannot change the audience type.

  • Refinements for existing activities are migrated to activity-only audiences.

  • Activity-only audiences have a status of Used or Unused. Unused activity-only audiences display until the activity is saved. If left unused and you try to save the activity, a warning message displays informing you that unused activity-only audiences will be deleted.

  • You can view audience definition details on a pop-up card accessed from the audience picker without opening the audience.

  • You can combine multiple audiences to create activity-only audiences.

  • Activity-only audiences don’t support exclude rules.

    You can use the following alternatives to use exclude rules:

    • Create and use a library audience instead of an activity-only audience.
    • Combine multiple (up to 20) library audiences into an activity-only audience. When combining audiences, include and exclude rules in individual library audiences can be used even when the combined audience is saved as an activity-only audience.

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