Duration
The activity can start when approved, or you can set a specific date and time. Likewise, the activity can either end when it is deactivated or you can set a date and time. The time picker uses a 24-hour clock, with 00:00 being midnight. The time zone is set to the time zone configured in your browser. To use a different time zone, set your browser to another time zone and restart the browser.
Reporting Settings
The following settings are available:
Reporting Source
Specify which solution data is collected from:
- Adobe Target
- Adobe Analytics
- Adobe Customer Journey Analytics
If a reporting solution is specified in your account settings, the specified solution is used and this setting is not visible.
You cannot change your reporting source after the activity goes live to keep reports consistent.
Adobe Analytics: See Adobe Analytics as the reporting source for Target to learn about the differences between the reporting solutions and the advantages of each.
When selecting Analytics as the reporting source for Target (A4T), you select an Analytics report suite to receive Target activity data. To do this, first choose from any of the Analytics companies your account is tied to, and then select the appropriate report suite for the activity. Only report suites that are provisioned to connect to Target are available for selection. If you don’t see the report suite that you expect, first try logging out and logging back in to the Adobe Experience Cloud to try again. If the report suite is still missing from the list, contact Customer Care.
Analytics for Target (A4T) requires a tracking server to report results correctly. A default tracking server displays in the Tracking Server field. If you use more than one tracking server, ensure you include the correct tracking server in this field. See Using an Analytics Tracking Server for more information.
Adobe Customer Journey Analytics: See Target reporting in Adobe Customer Journey Analytics for more information about the integration between Adobe Customer Journey Analytics and Target.
Goal Metric
Select the action taken by a visitor to achieve the goal. For example, choose a Conversion metric, then set the parameters that determine when success is achieved.
When you select your success metric, a selector displays. Use this selector to choose the specifics for the success metric.
If enabled, the Estimated Value of the Conversion field (not available for the Page Score metrics) provides a value for your goal, but not for other metrics. This value enables Target to calculate an estimated lift in revenue. This field is optional; however, incremental revenue for any non-revenue metric cannot be calculated without it. For all revenue metrics (Revenue per Visitor, Average Order Value, Total Sales, and Orders ), the estimate uses Revenue per Visitor. The data type is currency.
After reaching the activity goal, a visitor continues to see the activity content, unless that visitor qualifies for a higher-priority activity. If the visitor reaches the goal again, it is counted as another conversion. This behavior is different from the default behavior in Target Classic, which counts visitors as new if they see the test again.
Additional Metrics
Create additional success metrics.
This setting is not available if the reporting solution is set to Analytics. In this case, the metrics defined for the Analytics report suite are applied.
Audiences for Reporting
By default, reports show results for all qualified visitors. You can add report audiences to show only information about specific audiences.
Advanced Settings
Advanced settings are available for Multivariate Test goal metrics.
Which success metric must be reached before incrementing this metric?
Use this option to only count someone as reaching the success metric if they’ve previously reached a different success metric. For example, a test conversion might only be valid if the visitor clicks the offer, or reaches a particular page before converting.
You can provide dependency on multiple metrics along with the flexibility to choose whether the metric should be reached or not reached for the count to increase.
Define both (or multiple) success metrics before you can make one dependent on another.
The Add Dependency option allows the success metric to increment if another success metric has been reached or has not been reached.
To add a dependency:
-
After adding additional metrics, click Advanced Settings.
-
Click the Add Dependency option:
-
Drag and drop the desired metrics from the left pane into the right pane, then click Reached to toggle the setting between Reached and Not Reached .
You can edit or remove dependencies after adding them.
Adobe Target Maturity Webinar Series
Adobe Customer Success Webinars
Tuesday, Feb 4, 4:00 PM UTC
Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.
Register