DocumentationTargetTarget Guide

Select audience

Last update: Tue Feb 04 2025 00:00:00 GMT+0000 (Coordinated Universal Time)
  • Topics:
  • A/B Tests

The audience determines which qualifying visitors are entered into your Adobe Target activity.

The Targeting step of the three-part guided workflow when creating an activity displays a flow diagram that leads you through the steps of assigning an audience and its traffic percentage, selecting the traffic allocation method, and specifying the traffic allocation for each experience in the activity.

A/B Test Targeting step

For more information about all the options in the flow diagram, see Create an A/B Test activity.

Select an audience for the activity

  1. Click the All Visitors control to select another audience for the activity.

    The All Visitors audience is set as the default. If you select another audience, its name displays in the leftmost control.

    For an A/B test without specific audience targeting, choose the default, All Visitors.

    The right frame displays, which lets you add or delete an audience and assign the visitor percentage for the activity.

  2. To change the audience, click the Replace icon ( Replace icon ) in the right frame.

  3. In the Add Audience dialog box, select the desired audience, then click Assign Audience.

    By default, all visitors are your audience. However, you can change the audience. Audiences are selected from the Audience Library or you can create an activity-only audience. The Audience Library contains audiences that have previously been defined, including some common audiences that are pre-built as a part of Target.

  4. (Conditional) Click Combine Audiences to create an audience that combines multiple audiences.

  5. (Conditional) To create a new audience that is not already in the Audience Library, click Create Audience, define the audience, then click Done.

    During the create-audience workflow, you can choose from the following options:

    • Audience Library: Create an on-demand audience that is saved to the Audience Library that can be reused in other activities.
    • This activity only: Create an activity-specific audience that is not saved to the Audience Library and can be used in the current activity only.

  6. Click Visitor Percentage in the right pane, then specify the percentage of qualifying visitors to include in the activity.

  7. When you are satisfied with your audience, click Next to move to the third step of the three-step guided workflow.

NOTE
Audiences are automatically imported in the background when you open the Audience list and the imported audiences are more than 10 minutes old.

View an audience’s information

  1. In the Add Audiences dialog box, click the Information icon ( Info icon ) next to an audience to view details about that audience, including its source and attributes.

  2. Click View Full Details to view additional details about the audience. Details include the audience’s attributes; the audience’s description, workspace, type, and source; and a list of activities that reference this audience. You can see information about each audience, including activity name, status, workspace, and when the audience was last modified and by whom.

Edit or copy an audience

You can edit or copy an audience by clicking the More Actions icon ( More Actions icon ) next to the desired audience in the Add Audience dialog box, then by clicking Edit or Copy.

Copying an audience is helpful if you want to create a similar audience to an existing audience. You can make a copy of the audience, make your edits, then save it as a new audience.

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