Estimate lift in revenue
- Topics:
- Administration & Configuration
CREATED FOR:
- Admin
Use Adobe Target to estimate the revenue lift you would attain if all users view the winning experience.
The estimated lift feature is turned off by default. It can be enabled in your account preferences. Only Experience Cloud Admin users can enable or disable this feature. If estimated lift is disabled, the corresponding fields do not appear in the interface. Disabling the feature does not result in a loss of data, including the data used for your estimates. The estimates are based on data that is collected whether or not the feature is enabled.
This estimate calculates the amount of lift achieved by the winning experience and your total number of visitors over the life of the activity, and shows the lift you might achieve if every visitor sees the winning experience, if the trends continue as they have during the test.
The estimated lift in revenue is calculated based on the Revenue Per Visit (RPV) obtained from the Primary Goal metric.
The estimated lift is calculated using the following formula: (<winning experience RPV> - <control experience RPV<)*<total number of visitors in the activity>
The resulting number is rounded to one decimal place, maximum, if the condensed form has only a single digit before the decimal. For example: $1.6M, $60K, $900, $8.5K, $205K
For example, if your winning experience shows a lift of $0.59, and your control experience shows a lift of $0.15, the estimate calculates a lift of $0.44 per visitor. If you had 75,000 visitors, the resulting lift in revenue would be $33,000 if all visitors see the winning experience and current trends continue.
Likewise, if your winning experience shows a lift of $0.17 over the control experience, and you have had 192,000 visitors during the life of the test, then if current trends continue you could expect a revenue lift of $32,640.
The estimated lift in revenue field is shown as “—” under the following circumstances:
- If there have not been enough visitors to calculate a reasonable estimate
- If the estimated value of the metric has not been provided on the metric setup page
- If the best performing experience is the control
When setting up an activity’s goals, the Estimated Value field provides a value for your goal. This value enables Target to calculate the estimated lift in revenue. This field is optional; however, incremental revenue for any non-revenue metric cannot be calculated without it. The data type is currency. This field is progressively shown after the user indicates the action taken to satisfy the goal.
The estimated revenue if 100% of visitors view the winning experience appears at the top of your Target reports.
Target
- Adobe Target Business Practitioner Guide Home
- Target release notes
- Introduction
- Introduction to Target
- Access Target from the Adobe Experience Cloud
- Target key concepts
- Understand the Target UI
- Adobe Target welcome kit
- Target welcome kit overview
- Chapter 1: Introduction
- Chapter 2: Target at a glance
- Chapter 3: Develop your testing and personalization ideas
- Chapter 4: Tips for using Target
- Chapter 5: Inspiration for testing and personalization activities
- Chapter 6: Easily avoidable pitfalls
- Chapter 7: Create and run your first Target activity
- Chapter 8: Communicate your activity results
- Chapter 9: Next steps and resources
- Glossary
- How Target works
- Training and certification
- Training videos for Target Standard and Premium
- Target optimization and personalization FAQ
- Administer Target
- Implement Target
- Integrate Target with the Experience Cloud
- Adobe Analytics as the reporting source for Target (A4T)
- A4T overview
- Before you implement
- Analytics for Target implementation
- User permission requirements
- Create an activity that uses Analytics as the reporting source
- A4T support for Auto-Allocate and Auto-Target activities
- Use an Analytics tracking server
- A4T reporting
- Troubleshooting the Analytics and Target integration (A4T)
- A4T Frequently Asked Questions
- Expected data variances between Target and Analytics when using and not using A4T
- Integrate Target with Adobe Customer Journey Analytics
- Integrate Target with Adobe Journey Optimizer (AJO)
- Experience Cloud Audiences
- Integrate Target with Adobe Experience Manager (AEM)
- Integrate Target with Adobe Audience Manager (AAM)
- Integrate with Real-time Customer Data Platform
- Integrate Target with Adobe Campaign
- Adobe Analytics as the reporting source for Target (A4T)
- Activities
- Activities overview
- Target activity types
- A/B Test
- Auto-Allocate
- Auto-Target
- Automated Personalization
- Automated Personalization overview
- Random Forest Algorithm
- Create an Automated Personalization activity
- Upload data for the Target personalization algorithms
- Data collection for the Target personalization algorithms
- Estimate the traffic required for success
- Preview experiences for an Automated Personalization test
- Target Automated Personalization offers
- Manage exclusions
- Offer reporting groups in Automated Personalization
- Select the control for your Automated Personalization or Auto-Target activity
- Automated Personalization FAQ
- Troubleshoot Automated Personalization
- Experience Targeting
- Multivariate Test
- Recommendations activity
- Edit an activity or save as draft
- Priority
- Activity settings
- Success metrics
- Activity change log
- Troubleshoot activities
- Activity QA
- Audiences
- Experiences and offers
- Experiences and offers overview
- Visual Experience Composer (VEC)
- Visual Experience Composer overview
- Visual Experience Composer options
- Visual Experience Composer changes
- Include the same experience on similar pages
- Multipage activity
- Activity collisions
- Modifications
- Element selectors used in the Visual Experience Composer
- Mobile viewports for responsive experiences
- Visual Experience Composer best practices and limitations
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Visual Experience Composer overview
- Troubleshooting the Visual Experience Composer and Enhanced Experience Composer
- Troubleshooting the Visual Experience Composer
- Troubleshooting the Enhanced Experience Composer
- Enabling mixed content in your browser
- Page modification scenarios
- Visual Editing Helper extension
- Visual Experience Composer helper extension
- Redirect to a URL
- Creating carousels that work in the Visual Experience Composer
- Form-Based Experience Composer
- Single Page App (SPA) Visual Experience Composer
- Offers
- Reports
- Recommendations
- Recommendations overview
- Introduction to Recommendations
- Plan and implement Recommendations
- Entities
- Criteria
- Criteria overview
- Create criteria
- Create criteria sequences
- Base the recommendation on a recommendation key
- The science behind Target’s recommendations algorithms
- Upload custom criteria
- Dynamic and static inclusion rules
- Use a backup recommendation
- Work with multi-value attributes
- Use Adobe Analytics with Recommendations
- Design
- Activity
- Recommendations as an offer
- Frequently asked questions
- Recommendations Classic documentation
- Troubleshoot Target
- Target APIs
- Resources and contact information
Adobe Target Maturity Webinar Series
Adobe Customer Success Webinars
Tuesday, Feb 4, 4:00 PM UTC
Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.
Register