Reporting Settings
The Reporting Settings section of the Goals & Settings page lets you configure the following options:
Settings | Description |
---|---|
Reporting Source |
Specify which solution data is collected from:
If a reporting source is specified in your account settings, the specified source is used and this setting is not visible. You cannot change your reporting source after the activity goes live to keep reports consistent. Adobe Analytics: See Adobe Analytics as the Reporting Source for Target to learn about the differences between the reporting solutions and the advantages of each. When selecting Analytics as the reporting source for Target, you select an Analytics report suite to receive Target activity data. To specify a reporting source, first choose from any of the Analytics companies your account is tied to, and then select the appropriate report suite for the activity. Only report suites that are provisioned to connect to Adobe Target are available for selection. If you don’t see the report suites that you expect, first try logging out and logging back in to the Adobe Experience Cloud to try again. If the report suite is still missing from the list, contact Customer Care. Adobe Customer Journey Analytics: See Target reporting in Adobe Customer Journey Analytics for more information about the integration between Adobe Customer Journey Analytics and Target. Target reporting in Customer Journey Analytics is supported in A/B activities with manual traffic split. Auto-Target and Auto-Allocate A/B activities cannot use Target reporting in Customer Journey Analytics. |
Goal Metric |
Select the action taken by a visitor to achieve the goal. For example, choose a Conversion metric, then set the parameters that determine when success is achieved. For more information about setting metrics, see Set Metrics. Note: If the reporting solution is set to Analytics, the only available goal metric is Conversion. Analytics metrics cannot be selected as a goal. When you select your success metric, a selector displays. Use this selector to choose the specifics for the success metric. If enabled, the Estimated Value of the Conversion field (not available for the Page Score metrics) provides a value for your goal, but not for other metrics. This value enables Target to calculate an estimated lift in revenue. This field is optional; however, incremental revenue for any non-revenue metric cannot be calculated without it. For all revenue metrics (Revenue per Visitor, Average Order Value, Total Sales, and Orders), the estimate uses Revenue per Visitor. The data type is currency. After reaching the activity goal, a visitor continues to see the activity content, unless that visitor qualifies for a higher-priority activity. If the visitor reaches the goal again, it is counted as another conversion. This is different from the default behavior in Target Classic, which counted visitors as new if they see the activity again. |
Additional Metrics | Create additional success metrics. This setting is not available if the reporting solution is set to Analytics. In this case, the metrics defined for the Analytics report suite are applied. |
Audiences for Reporting | By default, reports show results for all qualified visitors. You can add report audiences to show information about only specific audiences. This setting is not available if you choose Analytics as your reporting solution. The audience defined for the Analytics report suite is applied. |
Advanced Settings
The Advanced Settings section of the Goals & Settings page lets you configure the advanced options.
To specify advanced settings, click the More icon (
The following options are available:
Setting | Description |
---|---|
Which success metric must be reached before incrementing this metric? |
Use this option to only count someone as reaching the success metric if they’ve previously reached a different success metric. For example, an activity conversion might only be valid if the visitor clicks the offer, or reaches a particular page before converting. You can provide dependency on multiple metrics along with the flexibility to choose whether the metric should be reached or not reached for the count to increase. Define both (or multiple) success metrics before you can make one dependent on another. The Add Dependency option allows the success metric to increment if another success metric has been reached or has not been reached. To add a dependency:
|
What will happen after a user encounters this goal metric? |
There are three options for what happens after a visitor reaches the goal metric:
|
How will the count be incremented? |
There are three options for how the count is incremented:
|
See Success Metrics for more information about advanced settings.
Other Metadata
The Other Metadata section of the Goals & Settings page lets you specify any information about your activity that is useful to keep on hand for yourself or other team members. The Notes pane is resizable.|
Adobe Target Maturity Webinar Series
Adobe Customer Success Webinars
Tuesday, Feb 4, 4:00 PM UTC
Adobe Target innovations, including GenAI, and best practices on AI-powered personalization and experimentation at scale.
Register