Types of A/B Testing activities
In addition to the manual A/B Test activity, Target provides two additional types of A/B Testing activities: Auto-Allocate and Auto-Target.
Activity Type | Description |
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Manual A/B Test |
Compares two or more experiences to see which experience best improves conversions throughout a pre-specified test period. This section describes how to set up a manual A/B Test activity, but the steps for the other types of A/B Test activities are similar. |
Auto-Allocate |
Identifies a winner among two or more experiences, and then redirects traffic to the winner, increasing conversion as the test runs and learns. To learn about the benefits of using an Auto-Allocate activity, see Auto-Allocate in How long should you run an A/B Test and Auto-Allocate overview. |
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Uses advanced machine learning to personalize content and drive conversions by identifying multiple high-performing, marketer-defined experiences. The most tailored experience is then served to visitors based on their individual customer profiles and past behaviors of similar visitors. For more information, see Auto-Target. |
For more information about which of these A/B Test activities is right for you, see the interactive Adobe Target Activities Guide PDF.
The steps for creating the three types of A/B Test activities are similar. To create an Auto-Allocate or Auto-Target activity:
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Start by creating an A/B Test activity.
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When you get to the Targeting page, click the Traffic Allocation control, then choose the desired traffic allocation method in the right pane, as shown below:
- Auto-Allocate to best experience
- Auto-Target for personalized experience
Include recommendations inside A/B activities
You can include recommendations inside A/B Test, Auto-Allocate, and Auto-Target activities (and Experience Targeting (XT) activities). For more information, see Recommendations as an offer.
This functionality requires that you have a Target Premium license.
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