CX Enterprise Coworker guide overview
Coworker is Adobe’s agentic AI teammate for customer experience and marketing work. It does more than answer questions or recommend actions: it runs multi-step marketing workflows across Adobe and other enterprise systems, and approvals and governance keep you in control. Learn more on Adobe for Business.
How you can use Coworker
Coworker shifts AI from assisting to acting. Instead of switching between applications and coordinating every step yourself, you define a goal and Coworker works out and carries out the steps. It works across audiences, journeys, content, insights, diagnostics, and marketing operations.
Coworker is delivered through three experiences:
- Coworker Chat: Ask for insights, content, and actions across Adobe applications in natural language.
- Coworker Campaigns: Helps agile marketing teams go from a campaign goal to coordinated execution.
- Coworker Projects (coming soon): For long-running, cross-functional enterprise workflows where teams set the processes, approvals, and Coworker’s level of autonomy.
How to enable Coworker
To enable Coworker (including Coworker Chat), your organization needs access to Adobe CX Enterprise Coworker. Enablement typically involves:
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Licensing: Contact your Adobe account representative or sales team to confirm you have the right licenses and entitlements.
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Onboarding: Adobe’s enterprise support or professional services team configures Coworker for your environment, sets up integrations with your Adobe applications, and defines governance and approval workflows.
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Access: Assign roles and access to Coworker features for your teams in the Adobe Admin Console.
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Get started: Once Coworker is enabled, see the UI guide to learn your way around the Coworker Chat interface, including the input box, responses, chat history, and Skills, MCP servers, and Memory settings.
Videos about using Coworker Chat
These video playlists cover key Chat features and how to write effective prompts, with practical examples of how Coworker helps teams work more efficiently across CX Enterprise products.
Get started with CX Enterprise Coworker Chat
Learn the value of CX Enterprise Coworker Chat and start executing use cases.
Customize CX Enterprise Coworker Chat
Learn how Coworker can be customized with reusable skills, enterprise integrations, plugins, and memory to deliver context-aware, personalized, and business-specific AI experiences that fits how your team works.
Coworker Campaigns
Coworker Campaigns is a templatized feature for small agile teams to stand up and execute campaigns.
Projects (coming soon)
Coworker Projects is a shared workspace for automating customer experience workflows from strategy through delivery. Teams use it to coordinate tasks, approvals, and execution.
Experience League LIVE: Coworker Unlocked series
Join the CX Enterprise Coworker Unlocked series to see how organizations use AI to streamline customer experience work. Each session offers practical use cases, live demonstrations, and expert guidance on speeding up workflows, uncovering insights, and automating tasks across Adobe Experience Cloud applications. Browse previous episodes or register for upcoming events.
Transforming CX Workflows with Adobe CX Enterprise Coworker
Explore real-world use cases that demonstrate how organizations can put Coworker to work to uncover insights, create audiences, optimize journeys, and deliver customer experiences faster and more efficiently.
Audience and Journey B2C capabilities in Coworker
See how Coworker can execute end-to-end workflows for customer experience orchestration, increasing productivity and simplifying otherwise technical or complex tasks.