User management and product licenses

Last update: March 20, 2025

CREATED FOR:

  • Experienced
  • Admin

You can manage users and product licenses in the Adobe Admin Console. For general identity management help applicable to all Adobe applications, see the Enterprise and teams admin guide.

This page provides information specifically useful for Experience Cloud administrators, defines roles, and provides links to common user and product management topics in the enterprise guide.

Administrative roles in Admin Console

The Admin Console provides three primary administrative roles, each with specific levels of access and responsibility:

RoleDescription
System administrator

Full access - Manages all aspects of the console.
Key responsibilities:

  • Add, remove, and manage users.
  • Assign and revoke product licenses.
  • Configure identity and authentication settings
  • View and manage billing information.
  • Set up additional admins and delegate roles.

Best for: IT administrators or team leads overseeing the entire organization’s Adobe environment.

Product administrator

Product-specific management - Controls access and permissions for specific Adobe products.
Key responsibilities:

  • Assign and manage licenses for a specific product.
  • Create and manage product profiles.
  • Add or remove users within assigned products.

Best for: Teams/users managing specific software like Marketo Engage or Adobe Creative Cloud.

Product profile administrator

Granular role management - Focuses on managing user groups and permissions within a product.
Key Responsibilities:

  • Create and manage product profiles.
  • Assign permissions and feature access within profiles.
  • Add or remove users within profiles.

Best for: Department leads or team managers overseeing smaller groups with specialized needs.
Administrators can combine roles for greater flexibility, depending on organizational requirements.

Admin Console for Experience Cloud

To manage identity and product licenses for Experience Cloud applications, navigate to the Admin Console.

Here are resources you might need when getting started as an administrator in Admin Console:

Setup resources

Help linkDescription
Set up identity and single sign-onAdmin Console > Settings
Learn how to set up your users’ accounts with different ID types with or without single sign-on (SSO). Set up SSO for Adobe software, configure SAML settings, and go through the most common questions and errors.
Set up organization via directory trustAuthenticate your users against a domain already claimed by another organization. For information about finding and switching organizations, see Organizations in Experience Cloud.
Authentication settings (enterprise)Admin Console supports several password protection levels and policies to ensure safety and security. You can specify to use a password protection level to apply to all users across your organization.
Privacy and security contactsProtect your organization’s and users’ data. If a security incident involving our software solutions occurs, notifications are sent to the appropriate compliance officers. Enterprises have personnel whose role is specific to data protection, integrity, and other compliance matters. Therefore, contact information for such personnel is critical to help ensure prompt notification in the event of a security incident.