User management and product licenses

March 20, 2025

CREATED FOR:

  • Experienced
  • Admin

You can manage users and product licenses in the Adobe Admin Console. For general identity management help applicable to all Adobe applications, see the Enterprise and teams admin guide.

This page provides information specifically useful for Experience Cloud administrators, defines roles, and provides links to common user and product management topics in the enterprise guide.

Administrative roles in Admin Console

The Admin Console provides three primary administrative roles, each with specific levels of access and responsibility:

Role
Description
System administrator

Full access - Manages all aspects of the console.
Key responsibilities:

  • Add, remove, and manage users.
  • Assign and revoke product licenses.
  • Configure identity and authentication settings
  • View and manage billing information.
  • Set up additional admins and delegate roles.

Best for: IT administrators or team leads overseeing the entire organization’s Adobe environment.

Product administrator

Product-specific management - Controls access and permissions for specific Adobe products.
Key responsibilities:

  • Assign and manage licenses for a specific product.
  • Create and manage product profiles.
  • Add or remove users within assigned products.

Best for: Teams/users managing specific software like Marketo Engage or Adobe Creative Cloud.

Product profile administrator

Granular role management - Focuses on managing user groups and permissions within a product.
Key Responsibilities:

  • Create and manage product profiles.
  • Assign permissions and feature access within profiles.
  • Add or remove users within profiles.

Best for: Department leads or team managers overseeing smaller groups with specialized needs.
Administrators can combine roles for greater flexibility, depending on organizational requirements.