Getting Started with Adobe Experience Platform for Data Architects and Data Engineers

Business Scenario

Adobe Experience Platform is a technical platform designed to help you achieve marketing objectives. The business use cases should drive how you design and implement the technology. This tutorial focuses on a fictional retail brand called Luma. Luma operates brick-and-mortar stores in multiple countries and also has an online presence with a website and mobile apps. They are investing in Adobe Experience Platform to combine loyalty, CRM, web, and offline purchase data into real-time customer profiles and activate these profiles to take their marketing to the next level. The business objectives of Luma may or may not align with the objectives of your company, but you should be able to relate the hands-on steps in this tutorial to your own business objectives.

Pre-requisites

Using this tutorial

This tutorial combines tasks for both Data Engineers and Data Architects. Since it’s an introductory-level tutorial, you should be able to complete the tasks for both roles. Because many of the lessons build on what was implemented in earlier lessons, you should move through the lessons in order. I will call out which lessons can be skipped.

As you create various Platform elements during this tutorial, try to stick to the names I recommend as much as possible. However, there are a few high-level element names that you may want to customize in case there are multiple people at your organization taking this tutorial simultaneously. For example, you may want to name the Platform sandbox “Luma Tutorial Platform - Ignatius J Reilly” instead of just “Luma Tutorial Platform.”

If you get stuck, try re-reading the instructions first, and then use the link on the sidebar of each page to contact me.