Technical documentation updates for Adobe Analytics

Updated information in Metrics to clarify the difference between calculated metrics that are created in the calculated metrics builder and those that are created as quick calculated metrics within a single project. Also added more details about hose to create quick calculated metrics.

Calculated metrics that are created in the calculated metrics builder are available in the component list and can be applied to projects throughout the organization, while calculated metrics that are created as quick calculated metrics are available only within the project where they were created.

Also updated information in Build metrics to make similar clarifications.

Updated information in Manage data feeds to improve clarity.

Updates include:

• Created separate sections for various tasks in order to make the information easier to scan and consume.
• Added information about changes to the behavior of live feeds that are reactivated. These changes are currently in Limited Availability and are not yet available to all customers.
• Added information stating that data feeds must have a status of Active before they can be deleted.

Replaced instances of “Media Analytics” and “Streaming Media” with the name “Streaming Media Collection Add-on” when referring to the set of streaming media features that collect streaming media data and surface it in Analysis Workspace.

These updates are available throughout the Adobe Analytics documentation as well as the Streaming Media Collection Add-on documentation.

Added the Adobe-owned Google Cloud Platform organization ID to the Data Feeds and Data Warehouse documentation.

This information is required only for organizations that are using Organization policy constraints in Google Cloud Platform.

For organizations upgrading from Adobe Analytics to Customer Journey Analytics, there are multiple upgrade options and many considerations to keep in mind based on an organization’s current Adobe Analytics implementation and long-term goals.

New documentation resources are now available to help you better understand:

• The various upgrade paths that exist
• Which upgrade paths are available based on an organization’s current Adobe Analytics implementation
• The advantages and disadvantages of each upgrade path
• Step-by-step guidance for each upgrade path
• Considerations for handling historical data
• And more!

Get started with the upgrade to Customer Journey Analytics.

The “Owner” filter and column was removed from the Classification set manager and the “Owner” field was removed from the Classification set settings.

The documentation was updated to remove this filter, column, and field.

Added information about how to view shared projects.

Also streamlined information about sharing individual or multiple projects.

Updated information in Media average minute audience panel to improve clarity.

Improvements include:

• Improved organization of information
• Added steps to indicate task-based information

Updated information in Understand and configure bot rules to improve clarity.

Improvements include:

• Updated article title to be more descriptive
• Improved organization of information
• Added steps to indicate task-based information
• Added more details about CSV file requirements when uploading bot rules

The documentation for Anomaly Detection and Contribution Analysis was previously located in a section about Virtual Analyst. The following changes were made:

• The term Virtual Analyst was removed from the documentation.
• The section about Anomaly Detection was moved directly beneath the Analysis Workspace section.
• The Contribution Analysis documentation was merged into the Anomaly Detection documentation.

Added availability for some components and removed availability for others for Data Warehouse. These changes are reflected in Component support in Data Warehouse.

• Added support for the Visit Depth dimension (removed Visit Depth from the list of dimensions not supported)

• Removed support for Participation metrics (added Participation metrics to the list of metrics not supported)

• Added support for the following time-based dimensions: Year, Quarter, Month, Week, Day, Hour, and Minute (removed these dimensions from the list of dimensions not supported)

  Previously, Data Warehouse supported these dimensions only in the first column of a Freeform table when Granularity was selected. Now these dimensions are always supported.

  However, the output of dates is non-standard when using these dimensions. The year is offset by 1900, and months are zero-based.

Removed the folder called Media Playback Time Spent, and combined the contents of the folder into a single article: Media Playback Time Spent panel.

This change is more in line with the documentation for other panels.

Added information outlining key getting-started tasks and resources for administrators, analysts, end users, and developers. The following new articles are now available:

• Get started (by role)
• Understand the Analytics interface
• Use cases

Reorganized some of the content in the Reporting section of the the Streaming Media Collection Add-on guide, including consolidating the API documentation in its own section and adjusting the order of some articles.

Renamed the Media Workspace Templates article to Media reports in Workspace to better align with the in-product naming.

Clarified in Send Adobe data to an external FTP account with SFTP that customers do not need to engage Adobe Customer Care in order to configure SFTP for Data Feeds.

Also added a note that SFTP is no longer recommended, and that customers should use a cloud destination when configuring Data Feeds.

The following documentation improvements were made for the Streaming Media Collection Add-on:

• Updated the general overview to improve clarity and to include information related to Customer Journey Analytics.
• Updated the implementation overview to clearly differentiate between Edge implementations and Analytics-only implementations. Also included diagrams to illustrate the various implementation methods.
• Added prerequisites specific to Edge implementations and Analytics-only implementations. Also updated the general prerequisites.
• Updated tables in the Get Media SDKs, Extensions using Tags, and OTT SDKs article to include new columns for Supported solutions and Implementation method.
• Streamlined content and organization of articles in the Implementation area of the documentation. This included categorizing implementations by Edge implementations and Analytics-only implementations.
• Removed an extra level of hierarchy that wasn’t needed under Tracking and added redirects for changed URLs in this section.

Classification sets have been updated with several new features:

• Consolidations: Combine classification sets into a single consolidated classification set. The consolidated classification set can be used like other classification sets or as a lookup data set in Customer Journey Analytics. Learn more
• Rules: Automatically classify values based on rules in the classification set. Learn more
• Automated import: Automatically import classification data from cloud storage destinations. Learn more

Data feeds can now be sent to the following cloud storage destinations:

• Amazon S3
• Azure RBAC
• Azure SAS
• Google Cloud Platform

Destinations that were previously available (FTP, SFTP, S3, and Azure Blob) are no longer recommended. Learn more

Bot reporting is now available in Analysis Workspace. This feature comes with several additions:

• A new dimension: Bot name
• Two new metrics: Bot page views and Bot occurrences.
• A new calculated metric template: Bot page views ratio
• A new Workspace report: Bot reporting

The new dimension and metrics contain data that is backfilled starting in March 2023.

• Analytics Dimensions API
• Analytics Metrics API

Added new documentation for the Data Dictionary, including an Overview, Viewing, Editing, and Monitoring the Data Dictionary.

Information in Adding component descriptions was updated to account for Data Dictionary functionality.

Updated existing documentation to explain how to share a read-only link of a project with people who do not have access to Analysis Workspace.

Updated user documentation includes Share projects and Create shareable links.

Options for administrators were added to Preferences.

New documentation on the Components > User preferences page. It enables you to manage Analysis Workspace settings and its related components for your user. User preferences applies to all new projects and panels.
Note: the following settings have moved to the User preferences page:

• Report Settings: Thousands separator (now called Number format)
• Report Settings: CSV separator
• Workspace projects: Help > Enable tips
• Workspace projects: Blank panel Start new projects with this panel option

New implementation review documents:

• Full Implementation Review
• Focused Implementation Review

Enhancements to Line visualization:

• You can show or hide the X-axis and Y-axis of any Line visualization. This can be especially helpful when your Line visualizations are more compact.
• You can overlay a minimum and maximum value label on any Line visualization to quickly highlight the peaks and valleys in a metric.
• You can overlay different regression trend lines on any Line visualization to more easily see the trend in the data. Options include Linear, Logarithmic, Exponential, Power and Quadratic.

New hotkeys in Workspace:

• Collapse/Expand All panels: alt + m
• Collapse/Expand Active panel: alt + ctrl + m
• Search left rail: ctrl + /
• Move to next panel: alt + Right Key
• Move to previous panel: alt + Left Key

Learn more…

Workspace enhancements:

• When a panel or visualization is dropped into Workspace, the left rail will now auto-switch to components for a more seamless workflow.
• Template components can now be actioned upon (e.g. tagged, favorited, approved).
• Filtered metric and segment lists offer the + button to add a new component if you don’t find what you need.

New documentation on Freeform Table Builder. With Table Builder enabled, you can drag and drop in many dimensions, breakdowns, metrics and segments to build tables that answer more complex business questions. Data will not update immediately. Instead, updates occur after you click Build, saving you time once you know what table you want to construct. Additionally, this feature offers:

• Preview: You can preview the format of a table before spending time to render real data.
• Flexible Row and breakdown settings: You can set your row and breakdown levels for every dimension row. Previously, Workspace imposed defaults that could not be changed until after the data was returned.
• Breakdown by position: You can set dimension rows to always breakdown by position instead of by specific item (the default).
• Manual static row ordering: You can manually order static rows so that the table rows are displayed exactly as you need them. Previously, static rows could be sorted only by a metric column or alphabetically.

Cohort Analysis - Major improvements to Cohort Analysis let you:

• Apply a segment inclusion and return metrics separately.
• Show churn instead of retention.
• Show latency tables (time elapsed before and after an inclusion event).
• Customize cohort dimension (to group visitors based on an eVar, not just time).
• Do a rolling cohort calculation: calculate retention/churn based on prior time period, not original cohort.
• Add in multiple metrics in inclusion & return fields, as well as apply segments. (Calculated metrics are not supported)