Implement Adobe Analytics using the Analytics extension

Through the lifetime of Adobe Analytics, Adobe has offered several different methods to implement code on your site for data collection. Adobe’s current recommended method is through Tags in Adobe Experience Platform.

Tags in Adobe Experience Platform is a tag management solution that lets you deploy Analytics code alongside other tagging requirements. Adobe offers integrations with other solutions and products, and lets you deploy custom code. All of these tasks can be done without relying on any development teams in your organization to update code on your site.

All customers with an active Adobe Experience Cloud contract can use Tags. If you are not sure if you have access, contact one of your organization’s Experience Cloud system admins.

A high-level overview of the implementation tasks:

How to implement Adobe Analytics using the Analytics extension workflow, as described in this section.

More Information
Ensure you have defined a report suite.
Report Suite Manager
Create a data layer to manage the tracking of the data on your website.
Create a data layer
Create a tag property. Properties are overarching containers used to reference tag management data.
Create an Adobe Analytics tag property
Install the Analytics extension in the tag property. Configure the Analytics extension to send data to Adobe Analytics.
Adobe Analytics extension overview
Deploy to a development environment. Have an environment where you can iterate on the development of tags.
Deploy an Analytics implementation to a development environment
Validate and publish to production. Embed code to include your tag property to your web site pages. Then use data elements, rules, and so on, to customize your implementation.
Embed code
Validate a development implementation and publish to production

Additional resources

Tags can be highly customized. Learn more about how you can get the most out of Adobe Analytics by including the right data in your implementation.