Analytics for Target (A4T) panel
The Analytics for Target (A4T) panel lets you analyze your Adobe Target activities and experiences in Analysis Workspace. It also enables you to see lift & confidence for up to 3 success metrics. To access the A4T Panel, navigate to a report suite with A4T components enabled. Then, click the panel icon on the far left and drag the Analytics for Target panel into your Analysis Workspace Project.
Here is a short video overview of the A4T panel:
Panel Inputs Input
You can configure the A4T panel using these input settings:
Panel Output Output
The Analytics for Target panel returns a rich set of data and visualizations to help you better understand how your Adobe Target activity and experiences are performing. At the top of the panel, a summary line is provided to remind you of the panel settings you selected. At any time, you can edit the panel by clicking the edit pencil in the top right.
For each success metric you selected, one freeform table and one conversion rate trend will be shown:
Each freeform table shows the following metric columns:
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
See Statistical calculations and Complete Confidence Calculator Excel file for more information.
Like with any panel in Analysis Workspace, you can continue your analysis by adding additional tables and visualizations that will help you analyze your Adobe Target activities. You can also apply a segment either at the panel level or within the freeform table. Note that if you add it within the freeform table, you must overlay it across the entire table to preserve the lift and confidence calculations. Column level segments are not supported at this time.
FAQs FAQ
For more information regarding Analytics for Target reporting, visit A4T reporting