Exclude by IP address
You can exclude data from specific IP addresses, such as internal website activities, site testing and employee usage, from your reports. Excluding data improves report accuracy by excluding IP address data. Additionally, you can remove data from denial of service or other malicious events that can skew report data.
To exclude data by IP address, you can configure exclusions as described below, or you can configure your firewall.
Configure exclusions by IP address
NOTE
When configuring exclusions by IP address, consider the following:
- Hits excluded by IP address are billed as server calls.
- Private IP addresses do not need to be excluded. Only external IP addresses reach Adobe data collection servers. Private addresses include
10.*.*.*,192.168.*.*,172.[16-31].*.*, and169.254.*.*. - You can use wildcard indicators (*) to exclude a range of addresses. For example,
0.0.*.0would exclude all IP addresses between0.0.0.0and0.0.255.0. You can exclude up to 50 different IP addresses. - Data from an excluded IP address is excluded for any new hits coming into the system within 5 minutes of the exclusion being set.
- Data for hits captured prior to the time when changes were made to the IP address is not affected. IP exclusion only applies to data moving forward.
- Excluded hits are still visible in Data feeds (flagged as
exclude_hit = 4).
To configure exclusions by IP address:
-
In Adobe Analytics, select Admin > All admin.
-
On the Admin page, select Exclude by IP.
Impact of using IP obfuscation with IP exclusion
The impact of using IP obfuscation along with IP exclusion depends on each report suite’s IP obfuscation setting:
- IP obfuscation (last octet): IP is partially obfuscated BEFORE IP exclusion runs. Ensure IP exclusion rules always expect a
0as the last octet (wildcards are valid since they include0). - IP obfuscation (remove IP): IP is fully obfuscated AFTER IP exclusion runs. No IP exclusion rule accommodations are necessary.
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