Configure Advertising Analytics

You can configure Adobe Analytics to show all your Google and Bing Paid Search data side by side.

Analytics > Admin > Report Suites > <select report suite> > Edit Settings > Advertising Analytics Configuration

You can get the following data within Adobe Analytics:

  • Impressions

  • Clicks

  • Costs data directly from the search engines

  • AMO ID Instances (Click Instances)

For more information, see A guide to Advertising Analytics.