Conversion variables

VariableRead/write statusDescription
eVar 1-250Read + writeeVar dimensions.
CampaignRead + writeThe Tracking code dimension.
Purchase IDRead + writeThe purchaseID implementation variable.
StateRead + writeThe state implementation variable is retired.
ZipRead + writeThe Zip code dimension.
Currency codeRead + writeThe currencyCode implementation variable. IMPORTANT: If you set this variable to an invalid value, the hit is discarded.
Transaction IDRead + writeThe transactionID implementation variable.
NOTE
Adobe does not support setting the products implementation variable using processing rules.

Traffic variables

VariableRead/write statusDescription
Prop 1-75Read + writeProp dimensions.
Hierarchy 1-5Read + writeHierarchy dimensions.
ServerRead + writeThe Server dimension.
ChannelRead + writeThe Site section dimension.

Context variables

All Context data variables that this report suite has seen in previous image requests. If processing rules do not place context data into another variable, that data is permanently lost. See Copy a context data variable to an eVar and Set an event using a context data variable for usage examples.

Success events

Processing rules can set events but cannot read them as conditions. Set the rule action dropdown to Set event to see available metrics to increment.

VariableRead/write statusDescription
OrdersWrite onlyThe Orders metric.
CartsWrite onlyThe Carts metric.
Cart viewsWrite onlyThe Cart views metric.
CheckoutsWrite onlyThe Checkouts metric.
Cart additionsWrite onlyThe Cart additions metric.
Cart removalsWrite onlyThe Cart removals metric.
Event 1-1000Write onlyCustom events.
Product viewsWrite onlyThe Product views metric.

Analytics